During her 20-year career as a business strategist, Samora worked with many large corporations. But she said she started Let’s Make You Shine as a way to give back to aspiring entrepreneurs who need solid business advice.
Samora reviews different aspects of a client’s business, including what is being done in the marketplace and how her clients are presenting themselves. Samora goes a step further to develop a rapport with her clients to help manage their day-to-day struggles as well as their long-term goals.
“I help people that are ready to make a difference and do something big with their life,” Samora said. “That’s the kind of person that I like to work with. I’ve worked a lot with my own coaches … and I think that’s what really opened my eyes, is learning about really what’s serving you in your life and what’s not.”
Samora meets with her clients for a couple of two-hour sessions each month, and tries to hold her clients accountable for sticking with the strategic plans they develop.
Samora has been taking her business savvy on the road by hosting a business strategy tour, a series of informal talks at coffee houses throughout the Boston area.
The events are coined “Make Money Mondays” and are part of her push to spread the word about her new business. Samora’s tours finish at the end of June but will resume in September.
“I’ve worked with all different kinds of people to help motivate them, to get them where they need to go,” Samora said. “When they finish with me, my goal is for them to see themselves in such a different light and they are just beside themselves, so happy.”
Shaunna Gately may be reached at .