As you may know, Brand Ambassadors are coveted and rare professionals who effectively communicate the essence of their company’s unique story, and personify its core values in what they do, what they say, how they act, and even how they think.
What’s more, Brand Ambassadors are extremely valuable “assets” who measurably increase the bottom line, and deliver an ROI that often out-performs advertising, sponsorships and other initiatives. Plus, they help their company retain its top performers, and attract new talent.
Ultimately, Brand Ambassadors are an invaluable part of any company success story, because they’re the “real deal” who get up close and personal with vendors, partners, customers, colleagues – heck, even strangers sitting next to them on a flight or seated next to them at a conference. They can be outsourced to join an existing team, or developed through in-house training to build even better relationships and connections with the outside world.
What you may not know is how to thank Brand Ambassadors – even love them – for all that they do.
Here’s a list of 3 Ways to Love Your Brand Ambassadors:
1) Acknowledge that a Brand Ambassador has an important role, just as important as a sales or marketing team member. A trained Brand Ambassador will not only wear your brand, but give a face to your company and hopefully convey heart and soul as well. Show them the respect that they deserve as they interact with your prospects, clients and colleagues. There’s an incredible upside to being valued as part of a team.
2) Appreciate Brand Ambassadors as front line reps and show them love, even if it’s in small ways; invite them to company meetings, trainings, and give them VIP access and parking if available when they’re working a high profile event. If tickets are plentiful at a certain venue, consider offering them as a thank you. Often, complimentary tickets get discarded, and it’s heartbreaking for some to see the waste. As in life, the gesture of sharing goes a long way and generosity is seldom forgotten.
3) Allow Brand Ambassadors to deliver your message, in their voice. Every Brand Ambassador, like every person, has their own unique style, tone and timing – and the ways that people listen can be as varied. Be open to different communication styles to reach a wide and multi-cultural marketplace and honor their freedom to express themselves within the guidelines of their job. With the high-tech world that we live in, there’s never been a better time to reach out and touch someone.
What are the three most noticeable traits of a great Brand Ambassador?
If you were to outsource Brand Ambassadors for your company, what would you look for?
From body language alone, could you tell an employee from a Brand Ambassador in a mixed setting, on location? What would be the tell-tale signs (if any)?