I have this imaginary client whose name is Jane, and she’s an expert. I love working with her because she plays full out and though she’s scared of jumping out of her comfort zone, she does – letting me know how she feels along the way, alternating silent screams and more verbal phrases, many of which you already know.
I’m writing about Jane, because I’m working with 10 Jane’s and about 5 Bob’s right now – who are actively taking the steps necessary to ‘own their greatness.’ Here’s what they’re learning:
5 Ways to Own Your Greatness
- Acknowledge that your greatness is a gift and everyone is gifted in some way. Some gifts are talents, some are lessons that have been earned or learned. I believe that every gift has a message inside. You either open the gift or don’t. My suggestion is to open the gift because what you see can amaze you.
- Pony up to the fact that you are great, despite what your family, friends or colleagues may tell you. Eleanor Roosevelt said “No one can make you feel inferior without your consent.” When you were born, chances are your Mom and a whole lot of other people thought you were great – perhaps even more. Remind yourself daily of your greatness and soon you’ll believe it again.
- Give yourself permission to be different from everyone else. That’s part of your Promotional DNA which developed gives you your Unique Competitive Advantage (UCA). Find words, feelings and images to describe your UCA and think it, feel it, write it, and speak it. It will be your branding on the inside and on the outside, for the world to see.
- Share your message boldly, one step at a time – then by quantum leaps. Make an impression not only at in-person meetings but on social media, events, industry presentations, speaking engagements, and with prospects and clients. One of my favorite sayings is “Freedom Lies in Bold Actions.” Experience has taught me it’s true. You may want to see that for yourself.
- Remember you’re great but also who gave you your greatness. Chances are that you were sent here with a mission to accomplish something bigger than you – and if you’ve figured that out the hard way or it was delivered to you gently, on a silver platter, it doesn’t matter. When you acknowledge what you’re here to do and take action, there’s a certain peace involved, and with that peace and acceptance, the flood gates open.
What does this have to do with PR, marketing, sales and communicating? Everything. Your greatness is your message and your magic.
It’s time. The world is ready for you.
YOUR TURN
Where do you hold your greatness?
Are you the world’s best kept secret?
What’s keeping you from being ‘great’ and who is that serving? Better yet, why?
Please share your answers below.
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