As you may know, Brand Ambassadors are coveted and rare professionals who effectively communicate the essence of their company’s unique story, and personify its core values in what they do, what they say, how they act, and even how they think.

What’s more, Brand Ambassadors are extremely valuable “assets” who measurably increase the bottom line, and deliver an ROI that often out-performs advertising, sponsorships and other initiatives. Plus, they help their company retain its top performers, and attract new talent.

Ultimately, Brand Ambassadors are an invaluable part of any company success story, because they’re the “real deal” who get up close and personal with vendors, partners, customers, colleagues – heck, even strangers sitting next to them on a flight or seated next to them at a conference.

However, what you may not know is how to transform yourself into an ELITE Brand Ambassador, which is when you achieve all of the above and, at the same time, boost your income and status big-time, and inspire others to achieve new levels of excellence. Fortunately, the path and process is easier than you imagine when you keep these 3 keys in mind:

1. Be on a “Mission” at All Times

It all starts with knowing how to weave your company’s mission into your communication with a wide variety of audiences, including vendors, partners, customers, colleagues — heck, even strangers sitting next to you on a flight or seated next to you at a conference. Though you may not have noticed before, you’ll be pleasantly surprised by the huge number of “touchpoint” opportunities that are available to you every day.

2. Go Ahead and Brag!

As noted above, grasping the essence of your company’s mission and making it a part of your messaging is one piece of the puzzle. Another key piece is articulating how your company is moving towards that mission. What exciting projects, plans, developments and changes are in the works, or are on the horizon? By conveying these “good news stories”, you’ll add depth to your brand and give it some invaluable substance, as you highlight not just WHERE your company is going, but how you and your talented colleagues are going to get there.

3. Look Within

No, this isn’t about the spiritual side of being a Brand Ambassador. Rather, it’s about how you can use your Brand Ambassador knowledge and talents to motivate your colleagues – especially if, like most corporate work environments, things can get a bit hectic and stressful at times. You can be the refreshing and, in some cases, vital spark that uplifts, energizes and inspires individuals and teams to new heights.

The Bottom Line

As an ELITE Brand Ambassador, you aren’t your company’s “mouthpiece” – i.e. someone who robotically recites a slogan or reads a script. On the contrary, you’re the heart and soul of your company! So ensure that you really feel the authenticity, energy and passion of what you’re saying or writing. You’ll be amazed by how quickly you increase company revenues and profits, while you boost your income, status and professional satisfaction – and inspire others to follow your lead.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”