Let’s talk shop! With the holiday season right around the corner, it’s time to buckle down the hatches and be ready for increased web traffic, increased sales and a positive start to 2015. And all of that starts with your online presence!

The first article I’d like to share is More Than Keywords: 7 Concepts of Advanced On-Page SEO by Cyrus Shepard for the Moz.com blog.

“As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This helps provide the relevance element of search engine optimization that matches queries to useful results…”

Next up, A Google Analytics Setup Checklist is a great read to better metrics and insights about your web traffic. Brian Massey writes a solid column on the behavioral database that we call “Analytics” that’s generally only used by clients for basic reporting: sessions, visitors, revenue and conversions. Yet, there are so many other insights to be gleaned…”

To work on your social sites, I’d recommend you implement  The 15 Minute Social Media Audit Everyone Can Do by Kevan Lee for the Buffer App blog. It’s so easy to update your image, keywords and marketing message. Giving it all a fresh look right around the holidays and the New Year is a great way to make a great impression! Remember we want to Be Seen in 2015!

Whether you do the work behind the scenes yourself, or you have a team of assistants helping you, it’s important to have the technical aspects of your website in place so you can monitor your promotional efforts and tweak for peak results.

Hope you enjoy these articles, and please feel free to share using the buttons below.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”