How good are your people skills? Are you friendly, engaging and above all, helpful? I forget how good my people skills are, as it’s just part of my nature – but I know that referrals are a substantial part of my business. Would you like to increase your referral base even more? I’m hoping that’s a big YES!
New to how this works? Let’s take a look:
Start with Why Every Business Needs a Referral System by Marc Wayshak for the Huffington Post. One of the points Marc makes is “Referrals beget referrals: When you make a sale from a referral, that new client is going to be more inclined to refer you to others in his network as well. Think of it this way: You’re creating an army of unpaid salespeople who recommend you to other potential prospects.”
In Five Formalized Referrals Systems to Grow Your Sales, David Finkel makes this point for Inc Magazine. “The bottom line is for you to make sure asking for referrals is a systematized, automatic part of your business.” I’m sure we all could use this strategy even more, to build a strong prospect pipeline.
Then in The B2B Referral Sales System – The Magical Outbound Growth Engine Most Startups Never Use! we find a referral sales script as well as a referral intro-email template. Is this something you could use? Again, let me hear a big YES!
In the end, if you have great customer service skills and deliver an excellent service or product, referrals will start coming your way. However, helping them along will speed up the growth of your business and will speed up your success.
I’m a speed demon for success, you?