Today, I’ll be the keynote speaker at Fresno State in California to kick off #GoBrandYourself week. I’m excited to teach personal branding tips and strategies to a college audience who are eager to jump in, get experience and find a job in the communications industry.
With unemployment in Fresno hovering near 9%, my goal is to help these students stand out from a crowd, define their personal brand, use social media platforms powerfully and expand their networks. So they can ROCK IT!
At some point after the keynote, I’ll share my talk. But, before that happens, I wanted to give you a few personal branding tips you can implement right now.
Before you do anything else, I encourage you to create a personal brand statement. This article by Jörgen Sundberg explains that first, you need to know the answers to these three questions:
• What value you provide (what problem do you solve)
• How you do it uniquely (your USPs – unique selling points)
• Whom you do it for (your target audience)
In our second article, Jim Joseph states for Entrepreneur magazine that “each of our personal brands began at birth. When Mom and Dad gave us a name, they unknowingly launched a new brand, the first of a lifetime of personal decisions that makes us each uniquely our own being — or brand. From that day forward, we spend our lives living up to our given name.” I’ve really never thought of it this way – but it is so true!
Jim says (and I couldn’t agree more): “A personal brand, like any good brand, needs to be consciously managed and controlled throughout our lives.”
Once you know what it means to have and create a personal brand, and you know what you stand for, take a look at our third article from Inc Magazine that walks you through 7 steps to build an awesome personal brand. By looking at each of these steps, you can take the appropriate action to #GoBrandYourself.
I hope you will #GoBrandYourself by being who you really are, not who you think you should be.
Believe me, it’s a work in progress! Tweak, Tweet and Retweet!