As a busy entrepreneur and bon vivant, I know about scheduling and prioritizing in all aspects of my life and business. I’ve learned how to shave valuable time through trial and error so I can concentrate on what’s important to me.
Marketing is no different. There are definite ways to save time – valuable time, while marketing.
Plan – Create a business plan and a marketing plan! Your marketing plan should be based on your marketing budget and include traditional marketing as well as online marketing line items. Without a plan, you plan to fail. Without a plan, you can’t outsource (see below). Use these 5 steps to create a marketing plan.
Outsource – As a small business owner, it’s not always feasible to hire a full-time marketing manager. Often, we rely on our own ‘wits’ to do what seems like endless tasks — from social media to blogging to graphic design to web management. But, if these tasks take too much time, it’s time to reevaluate. How do you know it’s time? Read this article from Forbes; ‘7 signs it’s time to outsource your marketing’. You’ll find your options to outsource marketing are plentiful.
You can outsource:
- Marketing tasks to a virtual assistant (who may save your life too — xo )
- Management of social media distribution
- Graphic and web design
- Additional training for your staff
- Research and platform building to an intern
Tools – There are plenty of tools that will help you streamline your marketing. If you aren’t sure what I mean with ‘tools’, read this article ‘Top 5 Small Business Marketing Tools’. I’m sure several on the list you may be familiar with. If you don’t have the time or want to learn about them, hire someone who’s an expert. The point is, save yourself time!
Are you are ready to save time and get direction on what you should be doing with your small business marketing and PR? Let me show you the way!