An Insider’s Look – How To Get A Brand Ambassador Job At Any Age

PR, Promotions, and Publicity aren’t a one-size-fits-all strategy to get you noticed.  And that’s a good thing. Variety is the spice of life! In creating a PR roadmap, you want to customize the outreach experience and connect the dots from where a client is now – to where they want to go to be seen, heard, and remembered. So the road less traveled is not the journey of choice!

For a handful of our Fortune 500 corporate clients, Partner Promotions is the go-to source for Brand Ambassador work in Boston. Companies like Comcast and CBS hire our marketing teams to promote their brands and actively engage with prospects and customers — to showcase new services, demonstrate products and turn loyal followers into raving fans.

After 15 years of hiring Brand Ambassadors, I’ve concluded that for me, hiring is primarily intuition based. Is the Brand Ambassador believable or not? Do I trust him/her? Would I give them the keys to my car? Eye contact is important too, or lack thereof, and I can’t discount appearance. If my gut tells me to move forward, I almost always do, followed by a reference check (gut usually wins).

So, how does an eager and responsible college student or professional of any age — who wants to make extra cash get into the Brand Ambassador business?

Here’s An Insider’s Look – How to Get a Brand Ambassador Job at Any Age  

Want to become a brand ambassador? Here are some things to follow to get hired as a brand ambassador at any age. 

  1. Google Brand Ambassador companies in your area and check Facebook Groups or Craig’s List for event/gig postings; Better yet, make a connection with other Brand Ambassadors and get WOM (word of mouth) referrals.  They’re worth their weight in gold.
  2. Apply online with a headshot and resume. If you don’t have a headshot, use an attractive and recent photo of yourself — with no arms or plants sticking out of your head. Please don’t be half-naked unless you’re looking for a swimsuit model job. No experience? Highlight your sales, marketing, and customer service skills.
  3. Score an interview by writing a clear, concise, and friendly email. Use proper English and provide contact information. This is not the time to be lazy or sloppy in your writing or coy in your contact details. Impressions count to those reading your email and hundreds of others. Trust me. Delete is an easy key to reach.
  4. Meet in person ASAP.  Be early, well-dressed, and groomed. Bonus points for confirming your appointment by email and text. Remember to mention a personal referral if you have one and highlight that connection. You really could earn thousands of dollars from this one meeting.  Make it count!
  5. You are unique so accentuate the positive. Have an awesome smile? Flaunt it! But you’re not on stage giving a one-person show. Be mindful that if you’re hired, you’re representing not only the client who considers you a reflection of their brand — but the Brand Ambassador company too. It’s OK to stand out, but not like a sore thumb.
  6. Highlight your experience and own it. Why would a company want to pay you to double the minimum wage or more?  Not sure? Make a list. You’re outgoing, friendly, worked in sales and marketing, love people, and sold credit card upgrades – plus you’re flexible. State the facts, show your resume, hold eye contact and be genuine. You can be sincere and still own your power.
  7. Don’t force a square peg in a round hole.  If there’s no connection with the hiring manager or if you don’t like the brand, let it go. There are better opportunities out there. Follow your gut to see if the fit is right. If integrity is one of your core values, honor it. You’ll be a lousy Brand Ambassador if you’re not all in.
  8. When you’re hired, give thanks. Thank your hiring manager with an email. Read the study guides or marketing materials more than once. Follow directions. Check in frequently to show you’re interested, but not needy. Get more experience, rinse and repeat.
  9. Build a referral network so you can take a team with you. Want to make life easier for a hiring manager? Bring an established team with you to your next assignment. You’ll save your boss time and aggravation, plus be a shining star. There’s also negotiating power here as a manager, which is paid at a higher rate.
  10. Keep the business, business, and the personal, personal. Don’t overlap the two. News travels fast and not always to the right places.

Side note: My kids, their friends, friends of friends, strangers, and people from every walk of life have helped with the many clients and Brand Ambassador positions we’ve had over the last 20 years and counting. PR, Promotions, and marketing aren’t just for entrepreneurs and small business owners – for anyone with a message to share.

Share a message in your voice. That’s what makes it authentic.

0 Comments

EXCITING NEWS!   

I’m excited to announce Marketing Mambo, my brand-new newsletter on LinkedIn. If we’re not connected on LinkedIn, please follow me there!

Robin Samora

MARKETING & PR EXPERT
As a small business owner for the last 20 years, I’ve gained experience, wisdom, insight, and knowledge to help you market yourself and your brand at a fraction of the cost. My focus is to use the same PR and promotional strategies used by bigger brands, and personalize them to fit your needs and goals.

I’d love to help you.

Client Reviews

Robin raises the bar for all of her clients so they can get what they want and desire. She has the experience, skill and the super passion to get us from where we are today to where we aim to be tomorrow. I am sincerely and deeply grateful to her and recommend anyone out there who launched a product or wrote a book to get in touch with Robin not tomorrow, but today.

READ MORE

DOUBLE YOUR BUSINESS

Sign up here to get my 10 best strategies to jumpstart your business and get new clients

Please check your email for your free report.

2024 Small Business Marketing Tool Checklist

2024 Small Business Marketing Tool Checklist

Need help creating social media posts, managing marketing content, or designing ads? Download the 2024 Marketing Tool Checklist and get a list of 50+ tools to help you create content, be more efficient, and make marketing faster and easier! I've vetted these tools for you, so you know they’re great.

Better yet? Almost all of them are completely free or have a free tier.

Take a test-drive and let me know what you think!

Please check your email for your free report.

Wait... before you go, grab my
2024 Small Business Marketing Checklist

Please check your email for your special report.