I don’t know if there’s a business person out there that doesn’t perk up when the word ‘free’ comes up. And, include me there! I love to hear about new no-cost tools and tips that will like my life and business more productive – and help me stretch my marketing and PR budget.
So in the spirit of sharing and promoting your small business and brand, I’ll list 9 below:
9 Cool Free Publicity Tools and Tactics
- What about a Nighttime Silhouette? Find a large empty wall on a busy road near your business and project your logo on it at night. Think of it as a cool billboard without the cost. Though I’ve never done it, I imagine you need a timer too!
- Volunteer your boss or CEO! If you’re out and about, online and otherwise, you’re running into journalists and industry leaders who are looking for guests on podcasts, for interviews and possibly as speakers or panelists. See if they might like to feature your CEO as an expert. Your CEO will see you as a star and advocate for the company and rewards, my friend, come in many ways. Note: This also works for you!
- How about the risers on stairs? Last summer, I vacationed in Maine and noticed how shops on the second floor of buildings used advertising copy to influence customers to climb the stairs and see their store. I loved this idea. Would something like this work for you? What space do you have underutilized?
- Don’t underestimate the value of your email signature. Email Shmemail. It doesn’t have to be boring, you know. Add links or icons to your social media feeds or landing pages where you’re featuring new products or offers. Authors can give away chapters of their books. Experts, white papers. You get it. This is free promotional space that can change up as freely as you like and costs zippo.
- Use Twitter as a Focus Group. Want to test out a new idea, vote on a design or get some feedback? Look no further than Twitter. Use the audience you’ve built as a sounding board to ask questions, engage in conversation and increase your visibility and PR status at the same time. It’s free and targeted. Change up your tweets and test them out. Ask and you will receive!
- Be an Expert columnist. I hope most of you are blogging. And if you are, it should be easy to tweak, copy and paste. The key word here is repurpose. You’ll get lots of eyeballs as an expert in your field when you have a column. This works for online and offline publications (or other blogs). If the publisher wants compensation for the promotional real estate, fine. Be open to Q + A from readers, consider speaking at an upcoming event or offer to be an online or offline joint venture partner.
- Hire an Artist for Sidewalk Graffiti. You don’t have to live near an art school to find an artist who’d like to draw on your sidewalk or side of the building! If you’re going big and using the side of an abandoned building, get fellow business owners to chip in. Perhaps this artist would be thrilled with a feature story or needs that just one, je ne sais quoi piece to go to the next level? You could be the answer to his/her prayers, and he/she to yours. Open space can be used in a number of ways. Be creative in your thinking!
- Create a video for your LinkedIn summary. I can hear you say, I didn’t know you could do that? Well, you can! It doesn’t have to be super fancy or long, but you can include a short video in that section if you want to stand out in a crowd. Don’t forget too to beef up your LinkedIn profile with rich key word marketing and PR copy – and use all the characters.
- Hire an Intern to who loves Pinterest. Many of you probably know what a goldmine Pinterest is, especially to attract a female audience. You also may know that including your URL on images can link back to your website, blog or special offer landing page. Have a strategy in mind to follow and pin – and of course, be colorful and relevant to your brand!
That’s it for today, for cool PR and marketing ideas. Shake it up. Be Bold. And, Rent my Brain if you need help creating a buzz for your business!