Is your PR plan for 2016 all wings and bones or a comprehensive program built on certain key elements and well prepared strategies?

In Developing a PR Plan, Rachel Meranus of Entrepreneur.com explains the importance of assessing and planning a Public Relations plan – reaching out six months, but realistically looking at three with room for plenty of tweaking. She also recommends examining the tools and tactics you’ll be using — including editorial calendars, speaking opportunities, bylined articles, blogs and social media.  Are you following these same guidelines?   Compare yourself here.

John Jantsch, who writes a terrific blog at Duct Tape Marketing shares a 5 Step Small Business PR Plan for Today.  Why is this valuable?  Because it’s simple and makes sense. Listen. Network. Pitch Curves. Release and Amplify. Follow these guidelines for your 2016 public relations plans and tie it into targeted marketing for great success.  I’m all into roadmaps.

How about When Your PR Goes Really Right (Or Dead Wrong)? Contributor Cheryl Conner writes about innovative PR ideas – and in this Forbes.com article talks about creating Irish Stew Tacos and attracting traffic to a local animal shelter, with a not so friendly dog. What story can you position to get attention and use the media to promote your cause?

Finally, let’s look at Become a Press Magnet by Following this 5-Step Blueprint by Jonathan Long.  Again, solid advice to maximizie your media exposure. One of his points?  Be sure to answer HARO or other media requests often. This, and being active on social media, puts you in front of journalists.

With years of hard work to create a strong brand, marketing and visibility, why would you ever create a PR plan on wings and bones?

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”