Talking with small business owners and entrepreneurs as often as I do, I’m interested in their plans to promote and market themselves.
There may be a vision for a year at a time – or what they’d like to accomplish in 2016, but it often grows to a stage of overwhelm. It’s easy to do – especially when you are in charge and want to “do it all.”
News flash. You can’t do it all and certainly not all at once.
My recommendation is that you map out a general strategy for 2016, where you want to go, where you want to be seen, heard and noticed, and where you see your business coming from. Then in 90 day increments, plan it out.
Sure, highlight important conferences, meetings, deadlines, speaking engagements on an annual calendar – but work on chunks at a time. Even if that means focusing on 10 items a day to get your work done to meet your short term goals. Short term goals don’t create as much overwhelm as long term goals and worrying how you’ll get there.
We choose to worry. We choose to dream. We choose to focus on the next step.
Your next step is Firing Up your 90 Day Marketing and PR Plan. I can help with that.
It’s the beginning of December. Where will you be on March 1? I’ll be speaking at Constant Contact headquarters with Jeannine O’Neil and Christina Inge.