Talking with small business owners and entrepreneurs as often as I do, I’m interested in their plans to promote and market themselves.

There may be a vision for a year at a time – or what they’d like to accomplish in 2016, but it often grows to a stage of overwhelm. It’s easy to do – especially when you are in charge and want to “do it all.”

News flash. You can’t do it all and certainly not all at once.

My recommendation is that you map out a general strategy for 2016, where you want to go, where you want to be seen, heard and noticed, and where you see your business coming from. Then in 90 day increments, plan it out.

Sure, highlight important conferences, meetings, deadlines, speaking engagements on an annual calendar – but work on chunks at a time. Even if that means focusing on 10 items a day to get your work done to meet your short term goals. Short term goals don’t create as much overwhelm as long term goals and worrying how you’ll get there.

We choose to worry. We choose to dream. We choose to focus on the next step.

Your next step is Firing Up your 90 Day Marketing and PR Plan. I can help with that.

It’s the beginning of December. Where will you be on March 1? I’ll be speaking at Constant Contact headquarters with Jeannine O’Neil and Christina Inge.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”