As a business owner, your website is your ‘hub’. It’s where you show off your goods, products and more importantly – yourself. The more people see your website, the more they know about your awesomeness!

Are you thirsty for web traffic? Let’s explore the concept of SEO juice, especially with 2016 just around the corner!

The first way to get more SEO juice is to squeeze more juice out of your current content.  That means you should always be linking back to the content you’ve written or shared before. It’s called internal linking and should be done deliberately and often.  KissMetrics wrote the Seven Commandments of Internal Linking.  According to the author, “It’s not overwhelming, complicated or difficult.”

So, what are you waiting for? Start learning the rules of internal linking and may the traffic begin!

Besides linking to previous content, there are several other tactics to rev up your SEO juice. Here’s an article by Hello Spark’s, 4 Important SEO Tips for Your Website. It’s easy to read, to the point and actionable.  Their tips are really call to actions and everyone who owns a site can benefit from these suggestions.

And, marketing veteran Carrie Morgan shares 3 Ways to Transform Your Blog Into a SEO Machine.  She talks about installing a great SEO plug-in like WordPress SEO by Yoast and using keywords efficiently. By choosing one keyword and including it in your post permalink, title and first sentence, you’re sure to get more juice. There’s more of course and you can read it here.

Lastly, what happens when you move or overhaul a site? SEO juice can and will spill all over, without a plan.  James Archer writes about the importance of the ‘301 redirect’ in this article on Forty.co. Read, bookmark and apply when needed!

Squeeze the SEO juice so traffic flows to you!

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”