Landing a story about your business in USA Today is what’s called a mega media kit.
But two in one week? While you’re on vacation?
Almost unheard of.
One Pitch = Two Stories
Earlier this week, I was soaking up rays off the coast of Belize when I received an email that my pitch from November was picked up by USA Today. Woo! The article featured an interview on responsible tourism and how my business, Pay It Forward Global Retreats, was helping women around the world.
In addition to my initial pitch, the editor took an interest in the company that I co-founded and asked to feature it again in another story on female-founded travel businesses. Another Piña colada, please!
Check out my two major media hits in USA Today (lots of other businesses paid thousands for ads but I got these stories for free):
You Can Do It Too
You just have to know HOW!
Let me teach you this year in one-on-one or private groups training for your team.
What will more press do for your business? And how can you leverage it to the max?
Let’s find out! Rent My Brain for an hour and I’ll explain how you can do it. You can ask me anything else about how to capture thousands of dollars in publicity in online and offline media.
P.S – Publicity snowballs. Period. If editors of trade journals, daily newspapers, weeklies, blogs, and online magazines like covering you in one of their stories, they will sometimes love giving you a second story because you’re such a great source. I’ll take you by the hand and show you how. Rent My Brain for an hour and see for yourself!