This is a story about an amazing 15-year old girl who wanted to go to private school. Almost everyone told her she couldn’t do it. She’d never get it in and it was way too much money. Impossible and unrealistic they told her. “What was she thinking?”

It was late July. Summer vacation was in full swing. She had no transcripts, notes from her teachers or experience in applying to a coveted school.

One thing she did have though – was a dream.

Two or three times a week, my niece took her boat to town and walked up a long hill to say hello to the Admissions department. Piece by piece she hand delivered her application and asked what she needed to do next. Day by day we talked about what she wanted to accomplish, not worrying about obstacles.  They were clear – lack of financing, tight deadlines and fear of the unknown. “Don’t worry about the how,” I’d tell her. “Anything is possible.”

Our next door neighbor had children attending the same school and offered to talk with Admissions on her behalf. My niece didn’t know this. She went on her merry way visiting, collecting letters from teachers and pursued her dream.  I went to visit the school, to say hello as an unofficial ambassador for the cause and it was clear, they were impressed with her initiative, determination and cheery can do attitude.

You know the “Little Engine that Could”?

It wasn’t a total surprise that “The Teenager Who Could” was funded last minute by an incredibly generous scholarship that made attending possible. Bright and bold, this 15-year old who had never slept away from home got accepted.  She knew she wanted something big for her life – and wasn’t afraid to go for it.

In her first semester as a sophomore, my niece made MVP in JV soccer. In the second, she was asked to join the Varsity Ski team.  She’s a part of a vibrant community and loving it.

PR and Marketing lessons from a 15-year old.

If there’s something you want, give it your best shot. Meet people in person. Get to know them. Just be you. Surround yourself with believers who will go to bat for you, because they want to, not because they have to. Freedom lies in bold actions. You never know what’s going to happen. The power of intention can be magical. Make your follow through rock.

On Spring break she’s going to meet Donald Trump in Florida.

Who are you going to meet?

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Save the Date: Tuesday, March 1 – Join me and #branding experts, Christina Inge, Jeannette O’Neil and Heather Jackson at a Mastermind Workshop on How to Develop and Manage Your Online Brand at #ConstantContact Headquarters, Waltham MA.  Here’s the link to register. It’s from 10a – 2p. Attend one session or all 4.  Let me know if you’re coming! PS – it’s also free.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”