This morning, I got up at 6:00 am to launch my Q2 PR and marketing strategy and attend a Boston University Alumni breakfast networking event. It’s part of a heavily promoted month-long career month to bring alums and professional together – and connect recent grads with seasoned professionals. (Did you like how I said that)?
It was my first networking event sponsored by BU, other than going to cheer on the Terriers in hockey, and I’m glad I went. Why?
Networking Opens the Doors for Opportunities
- First, how great to see someone who knows and respects your work. A genuine smile and hug in a room full of strangers is almost always welcome. I’m a hugger, but if you’re squeamish, keep in the comfort of your own boundaries.
- Networking gives you a chance to hear what others are doing in the marketplace and notice opportunities to connect, partner, refer, work or collaborate together. There were quite a few COM (communications) grads there and possibilities are brewing!
- Meeting face to face with a brand new circle extends your promotional reach in ways you can’t imagine. It also reinforces your expert status with a whole new group that may one day –become raving fans.
- There are no rules to revising your elevator pitch. Modify your message according to what you need in the present moment, and the crowd. The elevator pitch police won’t have a warrant out for your arrest if you change it up.
- Talk with people who may not be your target audience, because they might know someone who might be the perfect fit. Profiling isn’t always in your best interest.
My colleague, who I met while speaking at the Small Business Expo and at the Boston Business Journal enthusiastically endorsed me in front of a room full of strangers. Love that! Thank you, Joy! She’s involved with a new venture working with entrepreneurs and small business owners, and it happens that I’m speaking with her mentor on a national level this week.
From my meeting this morning, I already got invited to speak on a panel in early April and begin preliminary discussions of a potential world-wide tour.
If I didn’t get up at 6 am I would have missed this. Will other opportunities to increase my PR and marketing expertise show up? Definitely.
Say yes more often than you say no and see what happens.
Oh, and set your alarm clock.
PS: Sign up now for the Digital Marketing Weapons Event at Sleek Marketing University on Saturday, 3/26. I’ll be speaking about How to Get Free Publicity for Your Business and Grow Your Brand. Use the code CONTACT for 50% off – since many of you were at the Constant Contact event where I spoke on March 1.
Want more info? Read these other articles on improving your online presence. 9 Cool Free Publicity Tools and Tactics,7 Easy Ways to Get Attention Without Selling Your Soul and How Do I Get More PR and Online Visibility We’re all experts in training!