Last week I was invited to the MIT Sloan Graduation. It was my first time attending and I looked forward to not only seeing our graduate walk, but hearing the guest speaker, Matt Damon.
The reason I’m writing about this is important.
Wherever you go and have an audience of at least one, you’ve got a PR opportunity. Matt Damon, a kid from the hood turned movie star crafted an engaging story and weaved humor, smarts, his experience and desire to make an impact on this world at MIT graduation.

The stage was his personal PR platform to deliver a message and call to action, as well as educate the audience about his own project, Water.org. Funny, engaging and not jokingly poking fun at the banking system, Matt was authentically Matt.  His take and mine: You don’t need to be a movie star to be who you are and make an impact.  

A few takeaways from Matt Damon’s commencement address at MIT:
  • “Go out and do really interesting things, real or imagined because this world has some problems and you need to drop everything and go solve them.
  • Turn toward the problems you see and don’t just turn toward them.  Engage with them.  Walk right up to them, then look yourself in the eye and decide what you’re going to do about them.
  • There’s a lot of trouble out there, but there’s a lot of beauty too. I hope you see both.
  • You’re going to fail sometimes and that’s a good thing. The world wants to hear your ideas, good and bad, but you need to keep listening.
  • And, there’s not always a high-tech solution (or an app) for everything.”
If you’d like to watch the commencement, click here.

Ready to take action? Use your platform wherever it may be to share your message. If it matters to you, chances are it matters to someone else.

One by one, we all can make a difference.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”