There’s certain visual branding you can’t fool around with – and that includes the colors and fonts of your logo. Let’s face it, your logo represents you or your company all the time – and online, you’re always on.
When we were just a print world, it was fairly easy to identify colors with the Pantone® matching system color chart or PMS colors. Red might be a fire engine red, warm red or cool red. And, the finished product and color from any press might look different.
Today, every designer worth their weight in gold, should provide you with a color brief, which outlines your exact colors, fonts and symbols so you’ll never go wrong – or forget what you’re using.
It’s important to know for PR and marketing, because you always need to be consistent in your branding and messaging, including your visual presence. And how you look is critical to your success.
Let’s take a look at the color brief Colleen Davis from Intentional Branding provided me when she designed my new logo. Click here to see what the RobinSamora.com color brief looks like.
You can see it’s very specific and there’s no question ever on my colors, fonts and what my symbols of tagline looks like.
If you’re thinking of rebranding or designing a new logo, be sure to get a color brief. It’s the only way to go, and be sure to share it with your team.