There’s certain visual branding you can’t fool around with – and that includes the colors and fonts of your logo. Let’s face it, your logo represents you or your company all the time – and online, you’re always on.

When we were just a print world, it was fairly easy to identify colors with the Pantone® matching system color chart or PMS colors.  Red might be a fire engine red, warm red or cool red.  And, the finished product and color from any press might look different.

Today, every designer worth their weight in gold, should provide you with a color brief, which outlines your exact colors, fonts and symbols so you’ll never go wrong – or forget what you’re using.

It’s important to know for PR and marketing, because you always need to be consistent in your branding and messaging, including your visual presence. And how you look is critical to your success.

Let’s take a look at the color brief Colleen Davis from Intentional Branding provided me when she designed my new logo.  Click here to see what the RobinSamora.com color brief looks like.

You can see it’s very specific and there’s no question ever on my colors, fonts and what my symbols of tagline looks like.

If you’re thinking of rebranding or designing a new logo, be sure to get a color brief. It’s the only way to go, and be sure to share it with your team.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”