One of my clients, Lidia Kenig Scher is a transformational artist who heals through vibrational painting. Last month, a student and major collector of her art, offered to host a holiday party and silent auction in her honor to help Delibreen, an 18-month old boy who was badly burned in Iraq and flown to Shriner’s Hospital.

Lidia’s intention all along was to give a portion of the proceeds to help the little boy – but we added another layer. We decided to start a crowdfunding campaign to raise money, feature the cause and offer Lidia’s artwork as incentive for donors to give.

I’ve never created a GoFundMe campaign before, but I announced it at a presentation last week. Within minutes, Phill Naylor, a videographer from XtraLargeMedia offered to shoot the 2-minute introduction and Diane Debs from Arbonne made a pledge to donate healing baby products. I was touched and not surprised, at the same time.

What will this accomplish for Lidia, Shriners Hospital for Children, Baby Delibreen and all of the benefactors supporting the cause? Lots.

Lidia will paint from the heart and give away her artwork in return for donations to help Baby Delibreen. Shriners Hospital will benefit from the goodwill and publicity. Baby Delibreen and his family will receive funds, kindness and the generosity from others. Phill will have produced a meaningful video, Diane will have given healing products to a boy in need, and Lidia’s art collector and devoted student will know that her efforts to help were valued in contributions — far greater than her own circle, from strangers around the world.  Who knew this baby and why was he here in Boston?

You see, things happen and when faced with what we don’t know – the right people show up to help us.

There is a path to gratitude and goodness. Teach your children and the young that this is the way to heal the world.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”