If you’re looking to promote your business and keep pitching, content and social media organized and on topic, consider using editorial calendars.
Editorial calendars can be used in several ways. One way to use them as part of your PR and marketing plan is when you’re looking to pitch a publication a story. You’ll want to see what topics the media covers over the course of a year, and that’s usually outlined month by month.
Let’s say you were pitching an article about brides, you typically wouldn’t pitch a story in June at the height of the season, you’d approach editors up to six months in advance when they were featuring brides. Editorial calendars can also be used to make sure your pitch topic is in synch with the publication’s calendar and hasn’t been covered recently.
Another way editorial calendars work is when you create them for your own PR and marketing planning. You can keep track of your own content, blogs, articles and social media and know when everything is running and have the option to move content around.
As a small business marketing expert and PR Mentor, I like editorial calendars because you can create your own, use a digital form or any variation of the two. You can also create them with an excel spreadsheet or use popular templates, a few of which are below.
Want to know more about editorial calendars? Take a look at the articles below:
Want to see a few editorial templates? Check these out for ideas:
By using editorial calendars to get press and organize your content, you can be more organized, see what’s popular on social media platforms – and keep your audience engaged!