If you’re looking to promote your business and keep pitching, content and social media organized and on topic, consider using editorial calendars.

Editorial calendars can be used in several ways.  One way to use them as part of your PR and marketing plan is when you’re looking to pitch a publication a story.  You’ll want to see what topics the media covers over the course of a year, and that’s usually outlined month by month.

Let’s say you were pitching an article about brides, you typically wouldn’t pitch a story in June at the height of the season, you’d approach editors up to six months in advance when they were featuring brides. Editorial calendars can also be used to make sure your pitch topic is in synch with the publication’s calendar and hasn’t been covered recently.

Another way editorial calendars work is when you create them for your own PR and marketing planning.  You can keep track of your own content, blogs, articles and social media and know when everything is running and have the option to move content around.

As a small business marketing expert and PR Mentor, I like editorial calendars because you can create your own, use a digital form or any variation of the two. You can also create them with an excel spreadsheet or use popular templates, a few of which are below.

Want to know more about editorial calendars?  Take a look at the articles below:   

Here’s a Sample of the Wall Street Journal Editorial Calendar for 2017

And, one for InStyle Magazine Editorial Calendar 

Lastly, Forbes Media 2017 Editorial Calendar

Want to see a few editorial templates?  Check these out for ideas:

Editorial Templates for Blogs, Social Media and Content by HubSpot

105 Types of Content to Fill Up Your Editorial Calendar by Convince and Covert

Editorial Tips, Tools and Templates by the Content Marketing Institute

By using editorial calendars to get press and organize your content, you can be more organized, see what’s popular on social media platforms – and keep your audience engaged!

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”