If you think that email marketing is dead, you’re dead wrong.
Email marketing is alive and well and growing every year. As a marketer, you can use email 24/7 for distributing a variety of content – offers, photos, coupons, links to where you have been published and so much more. In fact, you can share personal stories, testimonials from clients, blogs, articles, surveys, press releases and almost anything you think of that will be of interest to your subscribers.
But, to build a viable email list, and turn prospects and customers into raving fans, you must get their permission before you hit send. You definitely don’t want to be known as a spammer! Whether you use Constant Contact, where I’m a brand ambassador or another email provider, you’ll want to learn best practices on how to grow an audience who like, know and trust you. Why? So your target market will eventually buy from you. You have to attract, convert, close and then delight your customers.
Marketing is a process, not a race. Prospects consider buying your products and services, they don’t have to. They first have to gain your trust. Creating and distributing valuable educational content via email marketing is a fantastic way for people to see what you’re all about. Email marketing attracts strangers through content, keywords and social sharing.
What can you do with email marketing to grow your business? Check out my YouTube video to find out.
Engage your target market, create a lasting bond, get feedback, inform, entertain, share news and accomplishments. Let them see you as a human, after all humans do business with humans. Again, just be sure you have your reader’s permission and offer an opportunity to opt-out or unsubscribe at any time. No questions asked!
The power of marketing is greater than you probably ever thought. Here are some stats from HubSpot where I’ve recently been accredited as an Inbound Specialist.
- 3 billion+ email accounts send 196 billion emails every day
- 91% of consumers check their email every day
- You own your email channel; (I call it your ‘owned’ media)
- 77% of consumers prefer email for marketing communications
- Email has a marketing ROI of 4,300% — Wowza!
Want more info? Check out these links on email marketing:
Promethus, best known in Greek mythology as the Creator of Mankind said this:
“Big things have small beginnings.”
Thousands of years later, a Greek marketer from Boston concurred. “Start small, think big,” she said.
We’re both right.