If you’re looking to gain visibility, leadership position as an influencer and build a niche target audience, think about podcasting. It’s a PR and marketing tool that clearly shows you have authority in your industry and helps you to gain credibility. It also builds your reputation as a thought leader and allows you to connect with your audience and fans who want to know more about you.
What’s unique in today’s world is that you don’t just create the media – you are the media!
Podcasting is your content, your show and your brand. Clearly, you have an unbridled advantage to inform, educate and entertain – as you like. And, it’s an affordable platform to share your message and build a base of raving fans.
Remember, you can start a podcast on your own or you can opt to be a guest on a podcast too. Both work to build your social media platform. You just need to do it!
Here are a few easy ways to start podcasting:
First, find influencers and experts in your field who inspire you, or who you learn from. Check them out online and see if they’ve started podcast. Search the iTunes Directory for podcasts by categories and see what you find.
Pick out a few podcasts that seem interesting, then start listening. Make notes. Is there a subject that’s not being covered? Do you have a new twist on a topic and want to attract an audience – that’s not being served?
As a small business marketing mentor, I want all of my clients to stand out in a crowded marketplace and get the publicity and attention they deserve. Podcasting is just one of the 100’s of ways you can market your brand, gain free PR, improve your Google rankings and show the world you’re an expert.
Plus, you can use free tools like Audacity to record and edit your podcast. This keeps costs low while you experiment and get more comfortable with the platform.
Remember, you’ll need to promote your podcast too. It’s important to get listed on the iTunes Directory but there are other PR and publicity tips to maximize your visibility:
- Include the podcast link in your Google profile which is great for SEO
- Put a link on your social media profiles
- Create a behind the scenes video for YouTube or upload photos to Instagram
- If you’re an author and have an Amazon Central account, include your podcast link there
- Interview other experts who want publicity and ask them to co-promote to their lists too
PR and Marketing doesn’t have to be a chore. It can be fun and grow your business at the same time!