Do you write papers, blogs or articles on a niche topic? Are you a speaker, subject expert or have books in the making? Do you give or share advice, create crib notes or executive summaries? You could be holding on to a treasure chest of information. Why not use your content for context marketing?

Here are 5 Ways to Sell Your Expertise:

  1. Repurpose Power Point Presentations with a Voice Over. Use platforms like Screenflow, Camtasia, CamStudio or ScreenCast. I’m testing Zoom now to see how it works. Be sure to read the guidelines on how to record, edit, save and share. Sell your recorded presentations as webinars or create online training. With a few under your belt, experiment making mini videos for YouTube.
  2. Create a Special Report. If you’re solving a particular problem for an audience that’s hungry for the answer, offer an information rich special report to save them time, sweat and tears. How long should it be? Length varies, but 5 – 10 pages single spaced is probably on point. Remember, you’re not writing the great American novel, but a detailed how-to. If your viewers like one report, chances are they’ll buy another. Take what you know and make some dough.
  3. Take Your Best Blogs and Turn Them into a Book. Whether you decide to publish a book digitally or self-publish, be sure to sell it on Amazon. Score a tremendous marketing and PR opportunity too when you create an Author Central Profile. You can import your blog to build a base of raving fans and attract the interest from readers from all over the world. Have questions? Hit the call button and Amazon will ring you back. For real!
  4. Use Published Content to Attract Paid Speaking Opportunities and Webinars. Contact event organizers, conference leaders and associations and write a winning pitch highlighting recent press. Include links to articles, blogs and feature stories which help build your expert status and highlight your value as a presenter. Make money from what you know, wherever you go!
  5. What Processes, Worksheets and Ideas Have You Perfected? Giveaway content all you want, but be sure to sell your knowledge at the back of the room, offline at events or online at your store. Don’t reinvent the wheel. Sell cheat sheets, calendars, templates and more. You may think they’re worthless because you’ve seen them a million times, but they’re not. Don’t undervalue years of research, training and commitment.

    Ready? Sit down, grab a pen and brainstorm the ways you could make money – not just from providing a service, but by taking what’s in your head and putting it on paper.

Inspired action always wins.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”