Want to be a LinkedIn superstar? Why not, who wouldn’t? 

LinkedIn is the world’s largest professional networking platform with 467+ million members, so you ought to look good whether you’re promoting your personal or professional brand, or building a sales funnel, online and offline.

The basic version of LinkedIn is a no-cost marketing and PR tool that you can create, modify and save 24/7, 365 days a year. That is, for now. I’m not sure what Microsoft will do in the future.

You know the LinkedIn basics, but I’ll reiterate them.

Complete the entire profile, first. Post a professional high res picture that looks like you, today, not 50 pounds ago. Create a profile title using strategic keywords and add the bar key – that’s shift forward slash – to get the biggest bang for your space. Create a LinkedIn cover photo for free on  Canva.com. Customize your URL with your name; ie, www.LinkedIn.com/in/RobinSamora.  Use all 2000 characters in the description, attach your blog, a book chapter or special report. And don’t forget to include your accomplishments. It’s not bragging, it’s promoting.

Now for more advanced LinkedIn tips.

  1. Include your city in your profile title which helps your profile stand out 20+ times more.
  2. Consider using a colorful background for your photo. Your image will pop and not be boring.
  3. Structure your company page to convert customers. Include an image with a call to action.
  4. If you’re prospecting, save your searches. After all, why re-create the wheel?
  5. Download your LinkedIn contact’s email addresses to build or mirror a potential Facebook Ads list.
  6. Start a LinkedIn group to gain authority and build your networking capability. This puts you in control.
  7. Publish lengthier content (around 2000 characters) on LinkedIn Publisher (formerly Pulse) on a consistent basis. Create titles 40 – 49 characters long. Include images to attract attention.
Thinking about sponsored ads on LinkedIn? Check out their lead gen form to easily collect info from 500+ million professionals, without clunky forms. Sales just got easier.  So did ROI. On mobile phones, for now. Take a look.

 

  1. Use How-to and list style headlines, but not questions. They typically perform poorly.
  2. Don’t embed YouTube videos. They also lack performance.
  3. Test publishing long content on Thursdays. It seems to be a high-traffic day.
  4. Write so that an 11-year-old can read your content. Make it easy to get through, not a thesis.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”

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