Want to be a LinkedIn superstar? Why not, who wouldn’t?
LinkedIn is the world’s largest professional networking platform with 467+ million members, so you ought to look good whether you’re promoting your personal or professional brand, or building a sales funnel, online and offline.
The basic version of LinkedIn is a no-cost marketing and PR tool that you can create, modify and save 24/7, 365 days a year. That is, for now. I’m not sure what Microsoft will do in the future.
You know the LinkedIn basics, but I’ll reiterate them.
Complete the entire profile, first. Post a professional high res picture that looks like you, today, not 50 pounds ago. Create a profile title using strategic keywords and add the bar key – that’s shift forward slash – to get the biggest bang for your space. Create a LinkedIn cover photo for free on Canva.com. Customize your URL with your name; ie, www.LinkedIn.com/in/RobinSamora. Use all 2000 characters in the description, attach your blog, a book chapter or special report. And don’t forget to include your accomplishments. It’s not bragging, it’s promoting.
Now for more advanced LinkedIn tips.
- Include your city in your profile title which helps your profile stand out 20+ times more.
- Consider using a colorful background for your photo. Your image will pop and not be boring.
- Structure your company page to convert customers. Include an image with a call to action.
- If you’re prospecting, save your searches. After all, why re-create the wheel?
- Download your LinkedIn contact’s email addresses to build or mirror a potential Facebook Ads list.
- Start a LinkedIn group to gain authority and build your networking capability. This puts you in control.
- Publish lengthier content (around 2000 characters) on LinkedIn Publisher (formerly Pulse) on a consistent basis. Create titles 40 – 49 characters long. Include images to attract attention.
- Use How-to and list style headlines, but not questions. They typically perform poorly.
- Don’t embed YouTube videos. They also lack performance.
- Test publishing long content on Thursdays. It seems to be a high-traffic day.
- Write so that an 11-year-old can read your content. Make it easy to get through, not a thesis.