If I had a dollar for every time someone told me “you have to be on social media,” I wouldn’t just be rich, I’d be retired and island hopping in the South Pacific – that’s one place I’ve wanted to go ever since my 20’s.

If you’re a business or brand you probably should be on social media. But make sure you’re on social media the right way – and not wasting time, resources and money.

5 Must-Haves for Effective Social Media Marketing [On a Budget]    

  1. Do you know what you’re doing? Many business owners are brilliant in their field but don’t have the time or desire to be experts at social media. And that’s OK. You don’t have to be a digital marketing guru, but you should understand what you’re doing and why. Get all the information you need from social media marketers who make it their goal to share 70% original content, 20% (OPC) other people’s content and 10% self-promotion.
  2. Social media is a public forum to talk, rant and rave. So, listen. Listen to what your customers are saying – not just on your own platform, but on like-minded channels.  What’s the buzz? What’s trending with influencers?  One way to find out is with Buzzsumo. It’s a web-based research tool to see what’s popular in your topic, how often a post has been shared, and who the active influencers are. Check out who’s starting conversations and what’s being said, so you can be in the know. There’s a free and paid version – try before you buy.
  3. Are you using technology to make social marketing easier? When I discovered automation tools like Buffer and Hootsuite, it made my workload so much lighter. I liked planning ahead and working on my business not always in my business.  Automation tools saved me hours of manually posting online, and like any business owner will tell you, time is money. Free worked for a while, but $10 a month works too.
  4. Engaging or just posting? Post and forget is one strategy many business owners subscribe too, and as much as you hope it will work, it really won’t. Take advantage of every opportunity to engage with your followers and answer their questions, even if it’s just adding a comment or two. Keep an open attitude as you build your like, know and trust factor, in a way that’s authentic!
  5. We know you’re busy. You can’t be everywhere all at once and be there 100%. I know that and so do you. Choose 2 or 3 social media platforms that resonate with your brand and put your energy into them. Look where your competitors are and if it looks like they’re making a splash, make a dash.  It’s fine to test the waters but be sure to target platforms that target your prospects and customers. They’re the ones who are going to buy.

Check out this Graphic from Constant Contact on where people are spending their time on social media.

Interesting to think about – considering we only have x amount of time in a day! It’s not a math problem, it’s a way of life!

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”