Have you heard that you are your brand wherever you go? 

It’s a fact, especially if you’re a small business owner or entrepreneur looking to market your business, increase visibility and make more money!

Your brand story tells it all.  So, be sure you know it inside and out. What makes you different? How did you get to where you are now? Why should someone want to do business with you?

Create a compelling brand story and share it wherever you go online and offline.

  • Make your story compelling.  Moving. And, include your why to make it personal and meaningful.
  • Be sure it’s clear, consistent and that you’re constantly improving your story.  As you share more often, watch that your brand personality and values are always aligned.
  • Practice sharing your story with feeling – and whether you pretend to or not, tell it with meaning.  A phony can be spotted a mile away!
  • Use your brand story as part of a daily PR and marketing practice to grow your small business, build a base of raving fans so you can sell more products and services. You’re in business to make money, right?

The core of your brand story will always be the same, because it’s who you are.

Include your brand story as an important part of your elevator pitch, in person at networking events, in an author resource box at the bottom of articles, on Amazon Author Central when you upload your blog. And always, when you write copy for your website, sales page, speaker page or any material where you want to let people know who you are and why you rock.

If you’re a small business marketer learning the best practices of PR — or even if you’re a marketing expert, be sure of this:

Make your brand story right on, brand on – and always on 24/7. Be sure that it’s compelling and in your voice.  Remember, you are your brand wherever you go, so make it the best brand you possibly can!

Want to hear from other experts on building a brand story?  Check out these articles:

The Secret of Story Telling from Entrepreneur.com

Richard Branson on Storytelling that Sparks Ideas and Builds Brands via Forbes.com

Set an intention to market your small business – even without a PR budget. Learn the tricks, tools and promotional know-how to tell your story.

There’s a certain ring to the ka-ching.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”