If you’re an author just starting out, you probably have another source of income and are always looking for free ways to promote your book.  But published or not, you should know about Goodreads, a social media platform for authors and readers with over 20 million members.  It’s free to join and you’ll find a wealth of information there – plus a marketing program that you’ll definitely want to check out to get the max from your PR budget.

Just like any social media platform, you don’t want to just dive in and ask people to promote your book – even though you want the PR and marketing help.  You have to establish a connection first and get people to like, know and trust you.  Then, they may be willing to help you – especially if they like what you have to say! But remember the all-important rule – You Have to Give to Get.

Goodreads is a PR and marketing gold mine for authors who want help promoting their books and don’t want to break the bank. Here’s how you start:

First, sign up for Goodreads. Explore the website and see what it’s all about.

Next, after you feel comfortable with the format and what members are doing, go to the author marketing program.  There you’ll see a number of ways to promote your book including:

  • Setting up an Author page
  • Connecting your blog
  • Asking for reviews
  • Giving away books
  • And so much more

When you’re a part of the Goodreads community and engaging as an active member, you’ll see the power of PR and marketing at its best.  All of the members have a serious interest in reading – and many are authors so you’ll have a chance to not only ask, but get feedback.  You’ll also have a chance to ask for book reviews, which is important for every author. Note:  Develop a thick skin. Everyone’s not as kind as your mother.

As a small business marketing expert and PR mentor, I can’t stress enough the importance of getting free PR and visibility – as well as advice from marketers in the trenches.  Although most books may be in different genres than yours, the same marketing philosophies and tactics are applicable.

Let go of being perfect and get your message out there. See what works and what doesn’t and change it up according to the results.

About PR and Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”