Every savvy business owner knows that a combination of offline and online marketing strategies work to increase visibility, customer loyalty and sales. But, many don’t think about guerilla marketing.  In simple terms, it’s getting in front of your target audience, up close and personal.

Guerilla Marketing is About Being Creative

  • Think about promotional tactics as a way to build brand awareness. Find your target market at events, big Meetups and create a buzz on the street or at an industry event. Engage!
  • Develop a well thought plan for creative and execution. What are your goals? Best location(s)? Right offer? And, have you hired the right staff to carry out the mission from start to finish?
  • Think about Graffiti art on buildings, sidewalks or empty storefront windows. Interesting or funny build outs. Unusual creative in likely spots. Be bold, but ask for permission first.
  • Consider Geo-Fencing, which uses your smart phone’s GPS to offer deals in targeted locations. Snapchat has Geofilters which features location specific marketing and Instagram launched Story Search for hashtags and locations.
  • Create a program that works hand in hand with your current marketing campaign. Think pop-up stores, free samples, branded promo items. I once held Make Money Mondays at Starbucks in the Greater Boston area where I was the PR Pop Up!
  • And finally, be a happy marketer, not an annoying one. In your face is so much different than up close and personal! It’s all about building relationships that last.

 

About PR and Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”

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