You can look at search engine optimization (SEO) as an easy task, or a daunting one. If you have time and money to spend, feel free to hire an expert, especially if you’re in a super competitive industry. But, if you’re on a budget, you can still apply the basics with DIY weekly tasks to drive traffic and increase visibility to rank higher in Google.

Master these 9 SEO Tips to Get Higher Google Rankings and More Business

  • Know that SEO is a process, not an overnight magic trick. And, that’s true whether you hire out or DIY. Look at your Google Analytics and set a goal for what you’d like to accomplish. Test and track to see what’s working. Then tweak accordingly.
  • Use keywords on your title tags and get them right. What words would your prospects and customers use to search for you?  Title tags are keyword rich and usually have between 50 – 60 characters. Be sure they’re also in the headers, body and image alt-tags too.
  • Create and verify your Google My Business Page (GMB). You’ll want to ask for reviews from your customers here and post consistently. This will help drive traffic, especially if you aren’t writing a blog or other content as part of a deeper campaign. Bad reviews? Answer promptly and politely.
  • Consider using Word Press plugins like Yoast SEO. Once you focus on keywords and start writing, Yoast will grade you – from red, yellow to green when you’re hitting the mark. The more you write the better you’ll get.
  • Post videos and transcripts on your website. Videos keep visitors on your page longer (and Google likes that). As an added bonus, provide a transcript of the video with medium and long tail keywords to build SEO and drive traffic.
  • Go to a local college and find an online wiz or intern. Teach him/her 10 steps to easy SEO, including how to blog, build an audience, post to a Facebook page, distribute to social media and social bookmarking sites including Twitter, Google+, Pinterest or a host of others.
  • Keep track of your online listings and make sure they’re accurate. If you’re practicing organic SEO, be consistent in your efforts to get the biggest bang for your buck.  Again, look at Google+, Yelp, LinkedIn, Facebook, YouTube and listings where you have online presence.
  • Don’t overlook Google Maps when you’re planning SEO. If you have a store front location or work from the road, you can benefit from having all roads point to you. You don’t have to be there all the time, this SEO tactic drives traffic to your site and potentially to your store!
  • Lastly, answer HARO ads as a way to build SEO and backlinks. Sign up at HelpAReporter.com and show journalists that you’re an expert. When you’re published, there’s almost always a backlink, back to, you guessed it, you.

If you’d like more information on SEO read this:  Moz’s Beginners Guide to SEO

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”