If you’ve been in business for even a few years, you can agree that there are lessons you’ve learned that you probably don’t want to repeat.  Some were gentle, others not so much. Teaching moments are just that, opportunities to look at a problem a different way.

5 Business Mistakes That Can Save You Thousands  

  • Don’t ask a disgruntled co-worker for a favor on their last day. They may disappoint you or make a severe mistake. Such is the case many years ago when I worked in corporate.  I asked a colleague to send an email intended to Mr. Buckhead and it went out to Mr. F*head.
  • Match your dress code to your client. Before I started my business, I was working Full Time and took side gigs. I remember going to a lawyer firm with a red leopard jacket. I thought I looked great. The navy blue buttoned up client apparently not. This is a $25k lesson you can profit from.
  • Refrain from calling clients or partners at night. Eager to deliver great news, I called a new JV partner after hours. Little did I know he was a drinker and went really off the handle. This gave me insight to much bigger potential problem, he was a misogynist. I think I still own his URL.
  • Listen to your body to avoid exhaustion. Early in my career as a life coach, I took appointments till 10pm. Not a great idea. I caught myself dozing near the end of my call. “Robin, Robin are you there?” You’re not sharp 24/7 so be mindful of resting. Not sure if I snored, but I dropped out.
  • You’re Not a Mind Reader but Pay Attention. The best intentions sometimes go askew because you may be unaware of a colleague’s dire personal or financial pressure. Create boundaries that are in alignment with who you are. Keep promises. Support, but don’t be a punching bag.

About PR And Brand Expert Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”

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