Speakers always want more gigs and good speakers, who want to play a bigger game, will do whatever it takes to get an event planner’s attention.
At the same time, event planners are on the lookout for speakers who may be a perfect fit for their clients. Because it’s such an important decision, their eyes are always open for new subject experts, motivational, team building, and adventure types that will wow a crowd.
Here Are 3 Ways to Get an Event Planner’s Attention [And Build Your Speaking Business]
Publish Content. Writing books or articles, not just your blog, will help you get more speaking gigs. When you’re published on a consistent basis, you’re recognized as a subject expert, especially when you send a copy of your latest book along with your speaker’s package. If you up your fee and negotiate a book for everyone in the audience, it accomplishes two more things: bigger ka-ching and a bona-fide endorsement, that what they’ll hear, will be valuable.
Present More Often. By speaking on a more consistent basis, you not only hone your skills, you stay current with industry news and insight. As a featured presenter, you also have an opportunity to hear first-hand, your target market’s questions, challenges and top concerns. Bottom line, that’s content in raw form for future articles, blogs – maybe even your next book.
Email Loyal Fans to Keep Them in the Know. Sure, social media is important, but it’s not everything. It’s a tool to enhance your PR and marketing efforts on many platforms. To complement the media mix, create a direct path to your sales funnel and build an email list of raving fans. Write copy that’s compelling and relevant to your target audience. Build the like, know and trust factor naturally and just be you.
There’s no one sure way to increase visibility or secure your next speaking engagement. Create a steady stream of traditional, online and offline PR and marketing activities with one common goal – to build your brand as an expert who can solve problems and inspire an audience to think, take action or just believe. Do that, and you’ve done your job.
Bonus Tip: I often talk about using HARO (HelpAReporterOut.com) to get press and it’s a still a keeper. Remember, every media nudge along the way may prompt an “I’m not sure” into a “Yeah, baby – let’s give him/her a call!”
Want to Build an Audience of Raving Fans?
If you’re still on the fence about email marketing, think of every business card or contact you have bundled up or sitting in your desk drawer.
What’s the average price of your product or service? $500? $1,000? $5000? Now, multiple that by the number of cards or email addresses you have. $1000 x 500 contacts = $50,000 in untapped revenue.
Get your prospects and customers to say yes more, by just being in touch. You can check out Constant Contact here for 60 days, without spending a dime. I’m a Local Authorized Expert and know it works!