Why consider guest blogging to market your small business?
Guest blogging is an awesome way to gain visibility and show your authority as an expert. It’s taking the information that you already know — and perhaps already write or talk about, and using it to market your brand, showcase your talent and get more business!
Where do you find guest blogging opportunities?
Easy. My favorite place to start is Google. Say you want to find the top 25 blogs in your industry. Type in 25 top blogs in XYZ industry. That information should populate quickly. You can create an excel spreadsheet with this information or a word document. It doesn’t matter, as long as you keep all the data and contact info organized and your notes up-to-date. This is a top way to create your own small business marketing goldmine – for every arm of your PR plan!
Next, read those same blogs to see if there’s a fit for you and your brand. If that’s a yes, you have the green light to go ahead and see if they’ve covered your key topics recently. Remember, you can always tweak your titles. Also, you don’t want to pitch a topic that’s just been featured. It will look like you haven’t done your homework or don’t care. And, believe me, you want to care. Links to published material and lots of views count as earned media.
Now you’re ready to pitch.
Remember to use the editor’s or main blogger’s name to avoid a “Dear Editor” approach. And, always customize the pitch. Many guest submissions will be online, so make your note short, sweet and to the point. Also, offer a few topics or past articles you’ve written to show you’re credible. Include links, never attachments.
Keep this advice in mind. Guest blogging is about what’s good for a publication’s readers. It’s WIFT. What’s in it for them. What information do you know as an expert that will be of value to viewers? How can you help them be better, do better? Be considerate of an editor’s time and make sure that your material is spot on. That’s how you keep getting invited back and win awards and badges for your contributions.
Guest blogging is a great way to get your name out there, especially if you’re in a targeted niche industry. You’ll get more readers, prospects and customers and it will help build your marketing and sales pipeline too.
As a small business marketing and PR mentor, I definitely suggest adding guest blogging to your marketing mix. You can repurpose older material that is still valuable and get extra mileage from it. Build even more like, know and trust from guest blogging and increase your expert status with your ideas, thoughts and what you’ve got to say as an influencer.
Want to hear from industry experts about guest blogging? Check these articles out:
As with all lists, please be sure to check website and contact information carefully as changes happen quickly and corrections aren’t always up-to-date.
My advice from one blogger to another? The first step to success – is starting!