PR, Promotions and Publicity aren’t a one size fit all strategy to get you noticed.  And, that’s a good thing.  Variety is the spice of life! In creating a PR roadmap, you want to customize the outreach experience and connect the dots from where a client is now – to where they want to go to be seen, heard and remembered. So the road less traveled is not the journey of choice!

For a handful of our Fortune 500 corporate clients, Partner Promotions is the go-to source for Brand Ambassador work in Boston. Companies like Comcast and CBS hire our marketing teams to promote their brands and actively engage with prospects and customers — to showcase new services, demonstrate products and turn loyal followers into raving fans.

After 15 years of hiring Brand Ambassadors, I’ve concluded that for me, hiring is primarily intuition based. Is the Brand Ambassador believable or not? Do I trust him/her? Would I give them the keys to my car? Eye contact is important too, or lack thereof, and I can’t discount appearance.  If my gut tells me to move forward, I almost always do, followed by a reference check (gut usually wins).

So, how does an eager and responsible college student or professional of any age — who wants to make extra cash get into the Brand Ambassador business?

Here’s An Insider’s Look – How to Get a Brand Ambassador Job at Any Age  

  1. Google Brand Ambassador companies in your area and check Facebook Groups or Craig’s List for event/gig postings; Better yet, make a connection with other Brand Ambassadors and get WOM (word of mouth) referrals.  They’re worth their weight in gold.
  2. Apply online with a headshot and resume. If you don’t have a headshot, use an attractive and recent photo of yourself — with no arms or plants sticking out of your head. Please don’t be half naked unless you’re looking for a swimsuit model job. No experience? Highlight your sales, marketing and customer service skills.
  3. Score an interview by writing a clear, concise and friendly email. Use proper English and provide contact information. This is not the time to be lazy or sloppy in your writing or coy in your contact details. Impressions count to those reading your email and hundreds of others. Trust me. Delete is an easy key to reach.
  4. Meet in person ASAP.  Be early, well dressed and groomed. Bonus points for confirming your appointment by email and text. Remember to mention a personal referral if you have one and highlight that connection. You really could earn thousands of dollars from this one meeting.  Make it count!
  5. You are unique so accentuate the positive. Have an awesome smile? Flaunt it! But, you’re not on stage giving a one person show. Be mindful that if you’re hired, you’re representing not only the client who considers you a reflection of their brand — but the Brand Ambassador company too. It’s OK to stand out, but not like a sore thumb.
  6. Highlight your experience and own it. Why would a company want to pay you double minimum wage or more?  Not sure? Make a list. You’re outgoing, friendly, worked in sales and marketing, love people, sold credit card upgrades – plus you’re flexible. State the facts, show your resume, hold eye contact and be genuine. You can be sincere and still own your power.
  7. Don’t force a square peg in a round hole.  If there’s not a connection with the hiring manager or if you don’t like the brand, let it go. There are better opportunities out there. Follow your gut to see if the fit is right. If integrity is one of your core values, honor it. You’ll be a lousy Brand Ambassador if you’re not all in.
  8. When you’re hired, give thanks. Thank your hiring manager with an email. Read the study guides or marketing materials more than once. Follow directions. Check in frequently to show you’re interested, but not needy. Get more experience, rinse and repeat.
  9. Build a referral network so you can take a team with you. Want to make life easier for a hiring manager? Bring an established team with you to your next assignment. You’ll save your boss time and aggravation, plus be a shining star. There’s also negotiating power here as a manager, which is paid at a higher rate.
  10. Keep business business and personal personal. Don’t overlap the two. News travels fast and not always to the right places.

Side note: My kids, their friends, friends of friends, strangers and people from every walk of life have helped with the many clients and Brand Ambassador positions we’ve had over the last 20 years and counting. PR, Promotions and marketing isn’t just for entrepreneurs and small business owners – it’s for anyone with a message to share.

Share a message in your voice. That’s what makes it authentic.

Brand Ambassadors, whether paid or unpaid, have a critical role that’s often overlooked and sometimes regarded as a line item first to cut, budget time.

The truth is, the best Brand Ambassadors mirror your voice and attitude in the marketplace. They take a company’s concept, stats and goals and create, then deliver, a message that feels authentic. Their job is to connect with your target audience and influence them in a positive way.

Busy managers and executives with aggressive goals sometimes forget that the Brand Ambassadors who carry your flag are people too.  Unconsciously, they can change their marketing tone if you forget to treat them as part of your team, barely pay attention or put inexperienced managers — who don’t understand group dynamics or the value of outsourced staff — as first command.

Brand Ambassadors who showcase your products and services are valued allies in your PR and marketing efforts.  Maximize their output and high energy when you work together.

Here are 3 Ways to Motivate Your Brand Ambassadors   

  1. Acknowledge that a Brand Ambassador has an important role, just as important as a sales or marketing team member.  They’ll wear your brand, give a face to your company and hopefully convey heart and soul as well.  Show them the respect that they deserve as they interact with your prospects, clients and colleagues.  There’s an incredible upside to being valued as part of a team.
  2. Appreciate Brand Ambassadors as front line reps and show them love, even if it’s in small ways; invite them to company meetings, trainings and give them VIP access and parking if available when they’re working a high profile event. If tickets are plentiful at a certain venue, consider offering them as a thank you. Often, complimentary tickets get discarded, and it’s heartbreaking for some to see the waste. As in life, the gesture of sharing goes a long way and generosity is seldom forgotten.
  3. Allow Brand Ambassadors the flexibility to deliver your message, in their voice.  Every Brand Ambassador, like every person, has their own unique style, tone and timing  —  and the ways that people listen can be as varied. Be open to different communication styles to reach a wide and multi-cultural marketplace and honor their freedom to express themselves within the guidelines of the brand. With the high-tech world that we live in, there’s never been a better time to reach out and touch someone.

Brand Ambassadors touch one person at a time in ways that social media can’t.

Make every touch point count, from the top down.

Like this article?

Check out others I’ve written about promotions —  3 Key Traits of an Elite Brand Ambassador; The Power of PRiorities, PRofit and PRomotion3 Promotion Secrets of the Rich and Famous

It’s 83 degrees where I am now in Rincon, Puerto Rico, mecca to surfers from near and far. I’m probably one of the worst surfers I know, but I enjoy the camaraderie of friends, working beach side, watermelon mojitos and fresh tuna pinchos. Life is as good as you allow it!

Traveling the world is something that’s important to me, as is growing my business and staying connected to my team, sales force and clients. Traveling the world also gives me an opportunity to meet new and interesting people who may one day be clients.

Case in point:

There’s a multi-million dollar piece of property that’s breathtaking here with a small raised look out built particularly to showcase the view. Smart Marketing 501.  My friend and I stopped to admire it, took down the contact information and talked with the owner’s son. He invited us to drinks, sunsets and a chorizo and churrasco steak BBQ on the deck that only added to the experience of ‘living the dream at the property’. Smart Marketing 601.

At one of the gatherings I met a rep from a Sun Tan Lotion company who happened to also sponsor a major Surf competition recently.  We talked about his set up on the beach, sampling, brand ambassadors and Partner Promotions — how we’ve been showcasing products and services for the past 15 years.

Got his number.
Got his Text.
Got his email.
Got a Prospect.

Next time you’re on vacation (or not) follow your dream and see where it takes you.

You might be surprised.

Writing from the road in sunny Puerto Rico,

As you may know, Brand Ambassadors are coveted and rare professionals who effectively communicate the essence of their company’s unique story, and personify its core values in what they do, what they say, how they act, and even how they think.

What’s more, Brand Ambassadors are extremely valuable “assets” who measurably increase the bottom line, and deliver an ROI that often out-performs advertising, sponsorships and other initiatives. Plus, they help their company retain its top performers, and attract new talent.

Ultimately, Brand Ambassadors are an invaluable part of any company success story, because they’re the “real deal” who get up close and personal with vendors, partners, customers, colleagues – heck, even strangers sitting next to them on a flight or seated next to them at a conference.

However, what you may not know is how to transform yourself into an ELITE Brand Ambassador, which is when you achieve all of the above and, at the same time, boost your income and status big-time, and inspire others to achieve new levels of excellence. Fortunately, the path and process is easier than you imagine when you keep these 3 keys in mind:

1. Be on a “Mission” at All Times

It all starts with knowing how to weave your company’s mission into your communication with a wide variety of audiences, including vendors, partners, customers, colleagues — heck, even strangers sitting next to you on a flight or seated next to you at a conference. Though you may not have noticed before, you’ll be pleasantly surprised by the huge number of “touchpoint” opportunities that are available to you every day.

2. Go Ahead and Brag!

As noted above, grasping the essence of your company’s mission and making it a part of your messaging is one piece of the puzzle. Another key piece is articulating how your company is moving towards that mission. What exciting projects, plans, developments and changes are in the works, or are on the horizon? By conveying these “good news stories”, you’ll add depth to your brand and give it some invaluable substance, as you highlight not just WHERE your company is going, but how you and your talented colleagues are going to get there.

3. Look Within

No, this isn’t about the spiritual side of being a Brand Ambassador. Rather, it’s about how you can use your Brand Ambassador knowledge and talents to motivate your colleagues – especially if, like most corporate work environments, things can get a bit hectic and stressful at times. You can be the refreshing and, in some cases, vital spark that uplifts, energizes and inspires individuals and teams to new heights.

The Bottom Line

As an ELITE Brand Ambassador, you aren’t your company’s “mouthpiece” – i.e. someone who robotically recites a slogan or reads a script. On the contrary, you’re the heart and soul of your company! So ensure that you really feel the authenticity, energy and passion of what you’re saying or writing. You’ll be amazed by how quickly you increase company revenues and profits, while you boost your income, status and professional satisfaction – and inspire others to follow your lead.

3 WAYS TO LOVE YOURAs you may know, Brand Ambassadors are coveted and rare professionals who effectively communicate the essence of their company’s unique story, and personify its core values in what they do, what they say, how they act, and even how they think.

What’s more, Brand Ambassadors are extremely valuable “assets” who measurably increase the bottom line, and deliver an ROI that often out-performs advertising, sponsorships and other initiatives. Plus, they help their company retain its top performers, and attract new talent.

Ultimately, Brand Ambassadors are an invaluable part of any company success story, because they’re the “real deal” who get up close and personal with vendors, partners, customers, colleagues – heck, even strangers sitting next to them on a flight or seated next to them at a conference.  They can be outsourced to join an existing team, or developed through in-house training to build even better relationships and connections with the outside world.

What you may not know is how to thank Brand Ambassadors – even love them – for all that they do.

Here’s a list of 3 Ways to Love Your Brand Ambassadors:

1)      Acknowledge that a Brand Ambassador has an important role, just as important as a sales or marketing team member.  A trained Brand Ambassador will not only wear your brand, but give a face to your company and hopefully convey heart and soul as well.  Show them the respect that they deserve as they interact with your prospects, clients and colleagues.  There’s an incredible upside to being valued as part of a team.

2)      Appreciate Brand Ambassadors as front line reps and show them love, even if it’s in small ways; invite them to company meetings, trainings, and give them VIP access and parking if available when they’re working a high profile event. If tickets are plentiful at a certain venue, consider offering them as a thank you. Often, complimentary tickets get discarded, and it’s heartbreaking for some to see the waste. As in life, the gesture of sharing goes a long way and generosity is seldom forgotten.

3)      Allow Brand Ambassadors to deliver your message, in their voice.  Every Brand Ambassador, like every person, has their own unique style, tone and timing – and the ways that people listen can be as varied. Be open to different communication styles to reach a wide and multi-cultural marketplace and honor their freedom to express themselves within the guidelines of their job.  With the high-tech world that we live in, there’s never been a better time to reach out and touch someone.

YOUR TURN

What are the three most noticeable traits of a great Brand Ambassador?

If you were to outsource Brand Ambassadors for your company, what would you look for?

From body language alone, could you tell an employee from a Brand Ambassador in a mixed setting, on location? What would be the tell-tale signs (if any)?

[contentbox width=”650″ borderwidth=”1″ borderstyle=”solid” bordercolor=”000000″ dropshadow=”0″ backgroundcolor=”FCFCFC” radius=”0″]PR expert Robin Samora shared advice on how to create a PR map and generate buzz at the inaugural Women in the Pet Industry (WIPIN) on August 23-25 in Portland, Oregon. Joining Samora as her special guests were two extraordinary women who beat out a number of worthy candidates to win a scholarship to attend the event. [/contentbox]

Robin Samora, the principal and founder of Boston-based PR firm Robin Samora Inc., shared her experiences, insights and advice on how to create a PR map and generate buzz at the inaugural Women in the Pet Industry (WIPIN), which was held on August 23-25 in Portland, Oregon.

Samora’s talk, which took place on August 25 at noon, was delivered to an audience of women pet professionals, including renowned CEOs, award-winning entrepreneurs, product manufacturers, vets, sitters, groomers, trainers, artists, writers, boutique store owners and others. Coverage of Samora’s talk included:

  • understanding the real purpose of PR
  • why good PR matters today more than ever before
  • how to create a customized and practical PR visibility plan
  • little-known PR secrets that elevate – or undermine – the best laid plans and strategies
  • the right way to pitch news and how to build valuable relationships with the press

Samora was also tapped by WIPIN organizers to join a panel of PR and Marketing experts to field questions from audience members and provide advice and tips on how to position a business for greater visibility, how to make a positive difference in the pet industry, and more.

In addition, joining Samora at the WIPIN Conference as her special guests were two extraordinary women who beat out a number of worthy candidates to win a Robin Samora Inc.-sponsored scholarship to attend the event:

  • Kathy “Kat” Albrecht, a pet detective, author and trainer who was formerly a police officer, field training officer, police detective, and K9 trainer
  • Beth Larsen, the chief dog bed wrangler of Waggletops, which makes custom-fit covers for dog beds and shelters around the world

All candidates were required to submit an essay describing how they were making a positive difference in the pet industry today, and how they would leverage the scholarship to “pay it forward” in the future.

“I’m thrilled to have sponsored these female entrepreneurs who have a vision to help animals and make a difference,” commented Samora. “My late dog Lucy was my best friend, and also an inspiration. In Lucy’s memory, I’m honored to support these amazing women, and help them make a lasting, positive difference in the lives of pets and people in their communities.”

For additional information or media inquiries, contact Robin Samora at (617) 921-3448 or robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the way niche back roads.

Learn more at http://www.RobinSamoraInc.com

Leading marketing and social media strategist Mara Glazer’s all-new three day “The Next Big Buzz” event at the Hilton Baltimore Camden Yards in Baltimore from August 2-4, 2013, features a full slate of high-energy interactive presentations and workshops that promise to transform women entrepreneurs into widely known — and highly paid — Buzzworthy Biz Babes.

Leading marketing and social media strategist Mara Glazer

Leading marketing and social media strategist Mara Glazer

Women entrepreneurs who want to become a celebrity in their field, so that they can get widely known – and highly paid – for doing what they do best, can now visit http://thenextbigbuzzevent.com and register for leading marketing and social media strategist Mara Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013.

The 3-day event, which will be held at the Hilton Baltimore Camden Yards, features a full slate of high-energy interactive presentations and workshops that promise to transform attendees into “Buzzworthy Biz Babes.” Key topics that Mara Glazer and her team of hand-picked presenters will focus upon include:

  • How to create more buzz in a business by thinking like a celebrity.
  • How to finally demystify online marketing, the web and social media channels to explode a business and capture more leads.
  • How to create a business that supports a desirable and healthy work-life balance – while still bringing in serious income.

In addition, attendees will have ample opportunity throughout the event to network with over 200 successful entrepreneurs in order to find new clients, create joint venture partnerships, and get to know some extremely influential connections.

“This event is for women entrepreneurs who want to get known — and get paid! – for doing what they do best,” commented Mara Glazer, who will also reveal the secrets that enabled her to generate and translate an enormous amount of buzz into multiple 6-figure businesses in less than a year. “It’s also perfect for those who have reached a point where they seriously need to cut the crap when it comes to small business marketing, and get real about what it takes to succeed as a Buzzworthy entrepreneur.”

“Lots of experts only talk about becoming successful – but Mara shows you how,” noted Robin Samora, the principal of Boston-based PR firm Robin Samora Inc., who is an event sponsor and presenter. “She’s all about implementation, action and results. She tells people what they need to know — not just what they want to know. And just as importantly, she’s incredibly fun and inspiring.”

Speaking of her reputation for being fun and inspiring, Miss Glazer also had some comforting words for those who dread so-called professional development events that are little more than boring lectures from talking heads: “Make no mistake: this isn’t three days of being glued to a chair! This event is going to be a party. Yes, we’ll be giving out amazing content, but those fortunate enough to attend will also get a once-in-a-lifetime chance to network, let their hair down, and definitely shake their booty!”

Women entrepreneurs who aspire to be Buzzworthy Biz Babes and reap the rewards of living amazing and successful lives — both professionally and personally — can register for Mara Glazer’s The Next Big Buzz at: http://thenextbigbuzzevent.com/. The registration fee is $697.

For more information or media inquiries, contact Paul Valleau, Executive Assistant to Mara Glazer, at 866-430-4680 or Paul(at)maraglazer(dot)com.

About Mara Glazer

Leading marketing and social media strategist Mara Glazer helps entrepreneurs build amazing businesses that allow them to live amazing lives. She blends online and offline marketing strategies to help business owners create global buzz, and translate that into money in the bank.

Learn more at http://maraglazer.com/.

Boston-based communications and PR Firm Robin Samora Inc.’s new RSI MediaReady Program is an interactive, one-on-one program that helps clients become “media-ready” within hours, and to create a turn-key audio product to feature on their website or send to prospects. Clients who sign-up for the program via the Robin Samora Inc. website by May 31, 2013 will also receive private coaching on how to successfully respond to H.A.R.O. (“Help a Reporter Out”) and Profnet Reporter requests – a $199 value.

 

Entrepreneurs, experts, authors, coaches and other success-minded business professionals who wish they could be “media-ready” within hours, and who want to easily create a turn-key audio product to feature on their website or send to prospects, can now sign up for PR and communications firm Robin Samora Inc.’s innovative new program, RSI MediaReady.

RSI MediaReady is an interactive, one-on-one coaching program that features:

• Interview preparation and training for clarity, focus, practice and ‘ready-to-go’ promotion
• Q + A review of 15 initial questions, with feedback and comments for review
• Review of answers for sound bite quality and content-specific goals
• Etiquette and media training for on-air and pre-recorded shows and programs
• A recorded mp3 file of the interview questions for future editing
• A recorded mp3 file of the 45-minute interview (“pod cast”), which can be posted, edited or referred to for messaging

Clients who sign-up for RSI MediaReady will also receive a number of special bonuses, including:

• A sample Pitch Letter to a Radio Producer
• A sample Media Release announcing their guest appearance to the press
• A customized list of up to 10 radio shows/hosts who they can contact immediately
• 3 selections of intro and outro music on a separate mp3
• A Special Report: “10 Ways to use Audio to Boost your Brand”

“Across the country, media professionals and potential clients are very interested in booking coaches, entrepreneurs, experts, authors and other professionals for speaking engagements, article and broadcast interviews, or hiring them as consultants,” commented Robin Samora Inc.’s founder Robin Samora, a widely recognized PR and media relations expert who leads each session. “But if these talented professionals are stuck being the `best kept secret’ in their industry, how can they be found? They won’t. And that’s where RSI MediaReady comes to the rescue. It rapidly helps professionals clarify their message and communicate their brand through the media, so that they reach new and better clients – and ultimately, boost sales and profits.”

Added Samora: “In addition to numerous other business benefits that clients will reap, which include improved SEO/SEM, and the ability to rapidly create a media kit and re-purpose content for their other marketing collateral, there’s also a very important personal element to the program, too. RSI MediaReady will turn just about anyone from an anxious media-newbie into a self-assured media superstar, and unleash a level of self-confidence that will elevate every aspect of their life.”

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Boston-based PR Firm Robin Samora Inc’s Hispanic Brand Ambassadors will be engaging consumers and communities across Boston and New Hampshire this summer on behalf of its long-time client, Comcast

 

On behalf of its long-term client Comcast, Robin Samora Inc., a Boston-based communication, branding and PR firm, will be sending its trained team of Hispanic Brand Ambassadors out to engage consumers at several Boston and New Hampshire-area ethnic festivals this summer.

Robin Samora Inc.’s Hispanic Brand Ambassadors are multi-lingual and specially trained to appreciate the unique cultural expectations, preferences and nuances that characterize the dynamic and vibrant Hispanic community.

“In my industry, we use all kinds of fancy jargon to explain what we mean by communication in a strategic public relations context, but at its core and in its simplest terms, it’s essentially about creating a favorable connection,” commented Samora, who works with some of the nation’s top brands and blogs frequently about the do’s and don’ts of public relations. “And the only way to make that connection happen through genuine engagement. That’s why our Hispanic Brand Ambassadors are so valuable to the clients we serve, such as Comcast. Our team isn’t just made up of product and public relations experts. They have their finger on the cultural pulse of the Hispanic community, and can establish a level of trusted engagement that truly makes communication happen.”

Robin Samora Inc.’s Hispanic Brand Ambassadors are scheduled to attend the following events this summer on behalf of Comcast:

• Semana Hispana in Lawrence, MA: June 23, 2013
• Colombian Festival in East Boston, MA: July 14,2013
• Puerto Rican Festival in Boston, MA: July 28, 2013
• Dominican Festival in Boston, MA: August 2013
• Xfinity Latino Family Festival in Boston, MA: August 2013
• El Planeta Health & Fitness in Boston MA: September 2013

In addition, the team will be attending Caliente in Boston, MA. and Latinos Unidos, in Manchester, NH, on dates to be determined shortly.

Added Samora: “Ethnic marketing at festivals and other culturally important events is vital for companies that want to reach out and impress communities and consumers. Our Hispanic Brand Ambassadors are the bridge that makes the connection between our clients and their marketplace possible.”

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston-based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Complimentary 30-minute PR assessment sessions from Boston-based marketing, PR and communications company Robin Samora Inc. provides professionals with clarifying insights into where their brand is now and where it’s headed tomorrow.  The sessions are offered for a limited time and available on a “first come, first served” basis.

Robin Samora Inc., a Boston-based marketing, PR and communications company that has partnered with Fortune 500 corporations, entrepreneurs, business owners, experts and authors for over 20 years, is now offering complimentary PR assessment sessions for a limited time.

The 30-minute telephone assessment sessions, which are offered on a “first come, first served” basis, are personally led by Robin Samora, who is a recognized authority on creating fresh and engaging marketing and PR campaigns that connect brands, consumers and the media. It’s all part of a campaign to mark the recent incorporation of Samora’s two companies, Partner Promotions and Let’s Make You Shine, respectively, as divisions within the Robin Samora Inc. brand.

“Through our Partner Promotions Inc. and Let’s Make You Shine divisions, we can now offer our clients – whether they’re Fortune 500 enterprises, success-minded business owners or expert authors — the best of both worlds,” commented Robin Samora. “With Partner Promotions, we help them achieve a deeper engagement with their audience, and with Let’s Make You Shine, we make their brands more visible. It’s complete, comprehensive support and leadership that helps our clients boost their credibility, mind share, competitive advantage, volume of quality leads and, of course, revenues, sales and profits.”

Professionals who take advantage of the PR assessment sessions will be provided with “straight talk” that helps them identify where they are now, where they want to go, and why they want to get there.

“The assessment sessions are a bit like a hot seat call, and so professionals should be prepared to be frank and take plenty of notes,” added Samora. “At the same time, it’s interactive, progressive and fun. I see my role as a PR light bulb that flicks on for 30 minutes, and illuminates the landscape so that they can see new PR opportunities – and potential threats – with renewed clarity.”

Professionals can request their complimentary 30-minute PR assessment session by sending an inquiry via the Robin Samora Inc. website at: http://www.robinsamorainc.com/pr-assessment/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.