This week, there were two networking sessions on my calendar; the first, an Open Mixer for Boston World Partnerships, and the second, an all-day conference, Promote Your Passion, where entrepreneurs and a series of experts met to talk about building stronger businesses through innovative marketing, sales, networking and charismatic relationships.
The theme of the conference was clear. Connectivity is today’s new currency. Without relationships there are no sales, and without sales, there is no business.
Here are some takeaways you may like to add as Insider Secrets:
- At your next networking event, meet 5 people, and connect with each of them for 5 minutes. The key people are: the Speaker; the Organizer; and 3 yappers. Yappers are always talking to people, have a crowd around them, and never talk to other yappers.
- Don’t bring business cards to networking sessions. Just bring a sharpie. Write one of two notes; Dud (in code) or *. Follow up with the stars and ask how you can help them (by asking the right questions). Make a coffee date and begin a relationship. Don’t ask for business, just ask how you can help.
- Buy from network marketers, instead of Target for items you need (and are available by those same network marketers). In fact, buy one item from each marketer who sells the item you need, because each of those marketers know hundreds of people.
- Find out which Facebook groups those marketers are in, and join those groups. With each new contact, there are hundreds of prospective customers.
- If you’re in business, use your phone message as a branded marketing opportunity. One of my colleagues has a company that “brings back desire” in relationships. If she added a weekly intimacy tip to her voice mail, and promoted it on Facebook and Twitter, she might double her mailing list. In fact, her phone might ring off the hook.
- And lastly, be creative with your marketing. You know all those pre-paid envelopes that come in the mail? (Love this), send your marketing material back in the same envelope, and ask the recipient to pass it on. Why not, right?
Loving the ideas from the 33rd floor and hope you do too!
Special Thanks to Casey Eberhart who shared this information.