You’re a busy entrepreneur pulled in a million directions.  Meetings, network receptions, events, campaigns.

Sometimes it’s hard to fit it all in. If you’re promoting yourself properly — You Have Your Info Out There! That means press releases in a steady flow about where you are and what you’re doing.  It also includes social media components.  I’m fairly new to social media, but have a team of textperts and experts who are also on the go, helping “me” get out there in the marketplace.

If I can’t get out there, how can I help you get attention in a crowded marketplace? That’s my passion!

So, what do I do?   Set up a Google Alert on myself.

One night I came home to three postings on the web  (see below) :

I might have been skiing, I might have been working, I might have been creating a new proposal for a client, or on a strategy call with a small business owner.

But the bottom line is this.  My name was out there.  And Google let me know.

Thank you Google.

I appreciate the referral.

 

I was recently working in Durham, New Hampshire — hired by Comcast – to help them shine in the marketplace and promote their products. One of the initiatives of my team was to demo the iPad and its functionality with apps as well as showcase the ease and mobility of bringing television entertainment to a new level.

When we demo at a large event, we have a great time meeting people from all walks of life. It’s even more fun when someone owns an iPad. One group interested in our iPad demonstration was a group of firefighters from the University of New Hampshire area. As we explained the “how to’s” and listened to how they used our products, we heard a story of what I consider “going the extra mile.”

Kind of embarrassed, as the Captain listened in, two firefighters told us of a recent story where they were in the middle of a blazing fire. On their way out of the home, they noticed what looked like a tank of water. Wiping the “tank” covered in soot, they noticed a single fish swimming. As they looked at each other, without even thinking, they made a decision to carry the fish to safety.

It may sound crazy, “why save a fish?”, but these particular guys went for it. A fifty pound tank, not a gold fish bowl.

These fire fighters went the extra mile to save someone’s pet fish.

In our everyday world, we have the choice of going the “extra mile.” What does that mean to you, in your world?

In mine — to think beyond yourself. To check in and wish a client good luck before a big meeting or presentation when you yourself are running late. To send an unexpected card or gift in the mail to a special someone — who isn’t in the best of spirits. To text a funny message to a co-worker in distress, when you may be in distress yourself. To write a letter of recommendation so outstanding, that your heart sings while you’re writing it – and you know that the recipient will get the job/contract/position. To think of your team, and what they need — versus just getting the job “done”. To bring an elderly person flowers or cookies, or help them with their groceries. To take time to help someone in need, when they just can’t do it for themselves.

A little extra effort can make a difference or change someone’s thinking to get through a tough day.

That extra effort, could save a life. Even if it’s the life of a small pet fish.

Maybe it’s reflex, or just a knowingness when it “kicks in.”

Join me in saluting the people who go the extra mile, every day. Today, it’s the firefighters in Durham, NH.

Milton, MA…Business and Life Strategist, Robin Samora, recently interviewed celebrity photographer, Nikki Incandela from La Jolla, California on her monthly interview series.  The title was Put Some Pizzazz in Your Picture: What Your Image Says About You.

Nikki spoke about the importance of images in your personal branding. “With the prominence of Facebook and other social media, consistent branding is very important for your on-line presence and distinguishes you in the marketplace,” she said.  Nikki also offered some pointers on the different ways to use your image in your marketing and collateral, and shared her vast experience about being comfortable in front of a camera, style, and how to have an image that “attracts business.”

“A bad image can follow you for years,” said Nikki, “but a great image makes you confident and empowers you in your professional and personal life.  You have about four seconds to create an impression to say who you are as a person.”

“Nikki incorporates an important lesson I’m offering,” said Robin.  “No risk, no reward. Go for it. Don’t wait for someone to discover you. Put yourself out there and celebrate your brand – and  pretend it’s bigger than it is. If you do what it takes, you’ll grow into your new shoes. Nikki works at her public image using networking, social media, and she is a fabulous photographer,” continues Robin. “She also aligns herself with who she is, and where she wants to go!”

Incandela, who started as a fashion designer, was just at the Oscars not only to shoot the most glamorous Hollywood stars as they came down the runway but also had an opportunity to get fitted for a couture dress to wear at the gala event.

“Nikki and I have been working together informally for a couple of years,” said Robin, “but recently – she made a decision to make it big. I see fireworks in what she’s doing. It’s a combination of her inner flame, talent, and doing what she loves. Nothing makes me happier.”

About Robin Samora

Robin’s career began in advertising and then transitioned to media buying in the film industry. She owned two restaurants, became a Major League Baseball licensee, and worked in cable television as an Event and Promotions Manager – with major networks such as ESPN, HGTV, CNN, and MTV.  Robin eventually started her own company in 2002, Partner Promotions, a

Brand Ambassador firm for Fortune 500 companies like Comcast, Tivo, and NBC, marketing products and services – one-on-one in the retail sector, at business events, and in the community.

Wanting to utilize her talents, and years of coaching experience, Robin realized she loved working one on one, with clients, entrepreneurs and small businesses – not just major corporations.  She couldn’t help but notice that she would attract people who wanted to talk, and ask her advice. It became clear to her and those who sought Robin out for her insight, wisdom and advice — that she would be a “calm voice of reason, in a storm,” and provide a path for “next steps” to get recognized and promoted in the marketplace.

With years of business knowledge under her belt, Robin launched — Let’s Make You Shine a business and life strategy company for entrepreneurs who want to boost their bottom line, get attention and stand out in the marketplace. Now, Robin takes great pleasure in teaching others how to realize their dreams and potential, while also making a difference.

Let’s Make You Shine has been created with more than two decades in business development, operations and execution, sales and marketing, and extensive professional training. It’s Robin’s mission to help her clients make more profit, share their gifts and passion with the world, and get recognized for who they really are.

Today, I had the fortune of meeting a post office worker in my home town, while on my Make Money Monday Tour.

We sat down for a bit, over a coffee, and I found out that he had a love of music so BIG – that he in fact has over 10,000 Rock CD’s in his library. Not only that, he searches blogs for 3 – 4 hours at night to find out about music that other “experts” have commented on, that are not currently part of his collection.

When I asked what his perfect life would look like, (he’s ready to retire soon) he sat for about 5 minutes not really sure. But he did say one thing. He loved music.

What proceeded next was magical. As I looked in his eyes and told him that HE was the expert — and that he could comment, recommend, and share his knowledge about music to others who didn’t have his passion – he was speechless. He could have a blog (we came up with a perfect name, sorry can’t share that yet) and it was available. More into the conversation, he mentioned
wanting to help those with cancer, and that was important to him. We talked about having an event utilizing Rock Music (from the Beatles, to today) with funds to benefit the Cure for Cancer.

This lovely man who has served my community for years, delivering mail in the rain, snow and shine is an expert, with such a gift, that he was himself, in awe.

He never thought of himself in that way. No one ever told him such a thing. Do we ever know what gifts we have?

This moment made my day. So today’s tip is quite simple. That deep down passion you have is real. Make a decision to do something with it. Your life will never be the same.

Next stop today is The Speak Your Mission telesummit to talk about How to Use your Brilliance to Boost your Bottom line.

I’ll be joining nine other amazing entrepreneurs for a week long telesummit on spotlighting your message to make a difference in this world.

Boy, Mondays are great, aren’t they?

“And the time came when the risk to remain tight in a bud
was more painful than the risk it took to blossom.”
Anaïs Nin

Sometimes, you realize you just can’t live the same way any longer for fear that you’ll blow up – or blow up at someone who happens to be near you. If you don’t “expand”, you might just explode! The explosive feelings are all about you. You’re ready – or overdue – for growth. On the up side, it can be an exciting time, but in the early stages, dealing with it is often a challenge.

Change doesn’t come to some of us very easily. It’s not tied up in a small box with a pretty bow. If we ignore repeated warnings to change, it can feel like the need to change now reared its ugly head out of nowhere. How many of us ignore those early messages, or don’t pay attention until it’s too late?

Although I have twenty plus years of business experience and a successful business with events and promotions – taking a leap and adding a new dimension is scary, even for me! Often, we have to have a breakdown before we have a breakthrough.

Breakdowns come in many forms and they show up as fear, uncertainty, risk and security issues. You may even hear your inner voice trying to talk you out of realizing your biggest dream. While that inner voice is trying to protect you from hurt, it can also limit you to a life that is safe, but not that fulfilling. That’s where this feeling that you must expand or explode comes into play.

Doing something that feels uncomfortable is often one of the hardest tasks. It’s a risk to make a change, and it takes discipline to stay the course and not give up. Moving forward fearlessly — despite the uncertainty — means saying YES to the unknown. This has been one of my lessons to learn, and I’m reminded of this lesson often.

Trust and faith play a huge role in moving forward when things get scary. It’s important to focus on what you know and to remember that you’re never given more than you can handle. Others have felt this fear and moved through it instead of away from it. Why, I bet if you look back over your own life, you can find places where you’ve moved through this fear to the other side too. Think back over those times, and do it – one more time! If it gets too hard or too scary, go somewhere private and have a mini meltdown — talk it through with a trusted friend, but keep at it. In the end, you’ll be glad you did.

Are you at a place where you need a change? Is life passing you by? Can you taste the possibility, but you’re afraid others will be disappointed by your actions? Worse yet, will others be jealous of your desire to have a better life? How’s that serving you? I’m offering a free 15 minute “Get to Know You” session. It may be just the jump start you need to start changing your world.

Give me a call – let’s talk – and Let’s Make You Shine.

“Play keeps us vital and alive. It gives us an enthusiasm for
life that is irreplaceable. Without it, life just doesn’t taste good”
Lucia Capocchione

It’s summer. Hot, sunny, beach weather. And you’ve heard from me a few times about taking yourself to a new level in your business, or personally. Maybe you have the impression that it’s time to throw yourself, heart and soul, into realizing those dreams of yours. Well, it is time for that . . . but that doesn’t mean drudgery. Hard work and focus are part of building a life you love, but they’re not everything.

It’s important to move away from black-and-white thinking. Working hard does not mean that you never take a break. In fact, it means the opposite, because if you’re working hard at realizing your dreams, a break is necessary. It gives your mind, body and soul a chance to rejuvenate, and often, it takes care of the latest roadblock. It doesn’t have to be two weeks in the tropics either (hmmm…though that would be nice). An afternoon away from your routine — a mini-break — may be just the thing.

When it came to naming her business, Kendra was completely stuck. She made lists, asked friends, wrote ideas on pretty colored post-it notes, but everything eventually sounded, well, wrong. Dumb. Uninspired. The whole thing left her feeling the same way — wrong. . .dumb. . .uninspired. I told her, “I want you to forget this for a day and do something you love to do, but haven’t done in a long time. I promise that if you do, things will flow more smoothly when you get back to work.”

Kendra took my advice, and took a break. She gathered with friends at an outdoor concert. They had a great time together, full of laughter, dancing and fun. A few days later, she had a name for her business that she loves — she says it’s perfect — and inspired!

Your dreams are important, and the world needs them! You have to balance your day-to-day responsibilities, your life’s mission and yes — play. Play is important — crucial, in fact. Without fun, laughter and relaxation, really, what’s the point?

After a round of dedicated hard work, get out there and get your happy on. Have fun with friends, visit a new place, eat delicious food and listen to excellent music. Surround yourself with places, scents, colors and people that bring you joy. Let your soul (and body!) dance, and open up to laughter and fun. Whether you dip your toes in the water, sink your teeth into deliciousness or breathe in some high mountain air, you’ll come back refreshed, relaxed and ready to take on the world.

Wishing you a joyful summer.