Thank you to Sarah Shaw for including the below post in her wonderful piece on What Do You Outsource First?
Be sure to read everyone’s suggestions at http://theentreprenettegazette.com/2011/07/27/what-do-you-outsource-first/
Here’s my response to Sarah’s question:
One night, many moons ago, I realized as I was paying bills at 4:00am,that I hated accounting. I was also honest enough to admit I didn’t know enough about “behind the scenes” technology or on line graphics. I drove myself crazy with the “I’ve got to learn this ALL”! So,I gave it up. I hired a virtual bookkeeper, a wonderful VA, and a graphic artist to help so I could concentrate on my strengths. You can start a business by yourself, but you can’t grow it alone. Get the help you need to share your very best.
One night, quite late, I visited my local Border’s bookstore. I was looking for reference material on Confidence and Charisma for an upcoming tele-class. Most of my lesson was thought through, but being a book junkie, I wanted more scientific data. After all, is it true that confidence and charisma can be part of your DNA? My listeners would want to know!
Lucky for me, I had the help of a wonderful Store Manager, Dan, who spent the last 15 minutes of his shift concentrating on my project – in fact, right up to the 10:00PM closing hour. For a slow Monday night, I probably raised his store’s GNP. I purchased four books, all business related, and promised to read every one of them in the next coming month.
While I was checking out, I introduced myself to Dan and told him who I was, what I was doing, and asked if there were ever opportunities for speaking engagements at Borders.
I followed up, about six weeks later in person, and again by phone. Then, by a proposal, bio, and photo – an electronic press kit of sorts.
Next month, on May 17th I have a speaking gig at Borders. And, it will be customized to Border’s request, but also based on my expertise.
I’ll have six weeks of free publicity and promotion from Borders, and my team will be supporting me — preparing press releases, Facebook postings, and Tweeting about my talk.
One late night visit to a book store.
One opportunity to, “just ask”.
What are you asking for?
It’s my first Make Money Monday, and I’m in coffee shop not in my local area. How cool. Perfect opportunity to say hi, to business folks, entrepreneurs, and soloists working at perhaps “their” favorite coffee shop. Everyone has one, right?
So my million dollar tip, besides a million dollar smile, is to just get out there and take a risk. I’m working it, and feeling good about my life and my business.
“Nothing ventured nothing gained”, my entrepreneurial Dad would tell me. I’m showing up, fully present, reading the Money & Investing section of the Wall Street Journal for free, and agreeing with the trend of bankers to look at the person, their character, and centers of influence when they are making judgment about a loan. Going back to the “past”…in some instances.
I find it a good sign that banks are realizing that it’s people behind businesses, and that good people with character will work through their problems, with good intention. It’s small business owners all over the world, that help the economy get better, that give people a chance, and owners that take chances themselves – even when they may be feeling a little afraid.
Calculated risks , knowledge, visions of a better life for their families, and a good dose in faith that what they’re doing is right, for right now – cause that’s all we have. If we’re talking about investing — It’s not just about the Mega-Machine. I’m putting my dollars in Mega-Me. I know her pretty well.