Take a look at Boston University’s #BUGiving Day and their social toolkit. I’m not sharing this just because it’s my alma mater. I like how it’s put together.  It’s a content-rich example on how to develop your own communication tool to share news, special events and promotions.

I signed up to help support their event and received an email follow up asking me to be a social brand ambassador for the cause.  “Sure,” I thought.  “Why not.”

First, here’s the email that I received:

Hi Robin:

Thanks so much for signing up to receive email reminders about BU Giving Day 2017.  The big day is now just two days away, and we couldn’t be more excited!

I’m reaching out today to remind you to save the date for Wednesday, and to spread the word to your fellow Terriers that #BUGivingDay is coming.  We’ve put together this social toolkit to help get you started.

We’d also love it if you joined us as a social ambassador.  When you sign up, you can link your favorite social accounts and receive emails with easy one-click sharing when we have new content.  You also have the chance to win some great prizes just by signing up.

Thank you for your support of Giving Day – you help us make a huge difference in the lives of BU students today, and for years to come!

Thanks,
Phil

When I saw their social toolkit, I was intrigued. When I opened it up, I loved how it was organized with easy to read headlines and sections.  Giving Day Basics. Examples of Facebook posts and Tweets. Facebook Cover Photos. Instagram Pictures.

Great job BU.  Not just cause I’m from COM. It’s good work.