Creating a blog is not only one of best examples of your owned media, it’s also a wonderful tool to showcase your expertise, get visibility, publicity and PR.  Bottom line, blogs help you get noticed, but you have to write and post on a consistent basis.

Robin’s Rainmakers has been a platform that has helped me increase online and offline credibility, reputation, speaking opportunities and form valuable partnerships, like the one I have with Constant Contact. I’ve also revved up my personal and professional brand. Blog all you like, but pull in traffic!

Here are 5 Ways to Pull Traffic to Your Blog

  • Use images. Take your own photos or create graphics on Canva.com. You can also use one of the hundreds of free online photo resources. Google free images and read sites like Entrepreneur.com for suggestions.  I like Gratisography.com because it’s fun. Pixabay.com is also a resource we use. See what’s here too at com/FreeBlogPhotos.
  • einstien-robinsamoraMake your images fun. Have you used Photofunia.com? You can put yourself and others in the picture. Here’s an example of a fun graphic I use in presentations. It gives me credibility and aligns me with experts.  Right?
  • Don’t forget Infographics. HubSpot has an amazing example of templates to create infographics.  Take your tips and create a visual that will be shared over and over again.  What’s to gain? Higher visibility and brand recognition.  It’s all about sharing and pinning. The Art of Engagement. Can you use any of these ideas from HubSpot? tinyurl.com/HubSpotTemplates
  • Make the most of your headlines with a title generator. Here’s a cool tool you can use to get ideas for headlines and articles. Some may be way out there – but use what looks good and think of this as an inspiration tank.  Co-Schedule also has a free headline analyzer, but start with this one first to get the swing of it. tinyurl.com/CoolTitleGenerator
  • Take advantage of YouTube. You know YouTube is the second largest search engine in the world.  And, you probably know that you can create a welcome video and mention your blog, as well as link to blog posts from video descriptions.  Did you also know that you have 5000 characters to work with in the video description area? This isn’t the place to stuff keywords, but rather be strategic in your marketing and SEO efforts.

Of course there are other ways to pull traffic to your blog.  Guest blogging, podcasting, speaking gigs, book signings, Amazon Author Central, Good Reads, by-lined articles, networking, interviews and more.

“If you just keep moving forward, you’ll amaze yourself” – Anonymous

If you’re in the market to buy promotional products to increase your company’s brand awareness at a trade show, event or conference, it’s important to know the most common mistakes people make – so you can avoid them like the plague.

Over the last 20 years, I’ve seen the simplest jobs go wrong because of a mix up of facts, colors, formats and more.

Take a few minutes and read what the mistakes are so your order comes out exactly as you expect, at the price you want and on time!

Lack of purpose

With millions of promotional products to choose from it’s important to know the purpose of your promotional product campaign. Do you want to increase traffic to your website, landing page or promote a special offer? Based on your answer, you may be surprised that a different product, design or distribution plan may be a better idea. Without a clear goal and purpose, your marketing campaign could be doomed to fail before it really begins.

Not tailored to your audience

A custom beer koozie is a great premium for a bar or brewery, but not necessarily on target with a hospital’s image. I’ve seen buyers select premiums that are cool in their eyes, but just don’t fit. When this happens, marketers are appealing to their own taste rather than their audience’s. Take time to research the interest and hobbies of your target demographic and find a product that will appeal to them. Not sure?  Create an informal focus group!

Bland or generic design

Does your freebie or premium have visual interest? Whether it’s colorful, has a catchy slogan or pattern, you want to be sure your product gets attention and a positive reaction. If you create a giveaway that’s boring and uninteresting, chances are you’ve wasted a timely marketing opportunity. Remember, one of the goals of giving a promotional product is to create interest – in the product, service and the item itself!

What’s your distribution plan?

Before you even order promotional products, determine what you’re going to do with them. Will you give them out at a trade show or will reps hand them out to customers in the field? Are you trying to increase your customer’s loyalty by sending a product in the mail or attract a new prospect, in a totally new target market? No matter how you answer these questions, you can be select in your distribution. And, remember to keep at least a few samples in your file cabinet with important facts like where you gave them out, when and feedback. (You can use an excel spreadsheet too).

Ordering cheap items

Most promo products are fairly inexpensive and cost effective as compared to other types of marketing. I know it’s tempting to save as much money as possible and buy the cheapest products available, but sacrificing quality for quantity can actually cost you more in the long run. Be mindful that what you give out is a reflection of your brand, so going cheap isn’t always the way to go. I’m not asking you to break the bank or your budget, but here’s the deal: Your product needs to be effective, before it can be cost effective.

Printing ineffective information

This sounds like a no brainer, but don’t forget to include your website and contact information on the promotional item. The best product at the best price will be wasted if people can’t reach you. Granted, you have limited printing space to work with, so make every word count to reach your goal. A call to action isn’t a marketing maybe, it’s a marketing must! Premiums and promotional items included.

Not proofing carefully

How carefully are you reviewing the proof your promotional company is sending you? Take it from me, you may want to enlist others in your company to take a look too. Triple check the ink and PMS colors as well the actual imprint position. Once you’ve signed off on a proof and the job is in progress, additional changes will mean tossing out the old, and beginning from scratch. And, you know you’ll have to pay extra unless it’s not your fault.

Being stingy on quantities

Don’t be afraid to order a few extra premiums to have on hand for future events and surprise trade shows or meetings. Most vendors offer quantity price breaks where the price per piece decreases as the quantity increases. A company can often save 10 to 15 percent on an order by just adding more product. Plan out your event calendar and product purchases ahead of time and you can save big time.

Pay rush charges

This is one of the biggest mistakes marketers make and one of the easiest ways to reduce costs. Think and plan ahead! A typical production facility schedules weeks in advance so when a rush order comes in changes must be made immediately at the plant. A standard rush order can result in charges of 25% or more. A next day change for your million-dollar client can be – well, you don’t want to know. I’ve done it and saved the day and you could too. When you’re not in panic mode, ship by ground to avoid high freight charges. If you’re going to fly premiums overnight, why not save the money and travel yourself?

The bottom line is this.  Don’t rush through the planning stages of your promotional products campaign. Effective event purchasing can give you the results you’re looking if you use these tips on your checklist before you buy.

About the Author

Rachel Leone is a client and President of Leone Marketing.  Her firm specializes in finding perfect promotional products for trade shows and events to increase brand awareness, loyalty and recognition.  Rachel works with Fortune 500 brands as well as small business owners to engage, without a diamond ring. Her brainstorming sessions are noteworthy and complimentary. Contact Rachel at Rachel@LeoneMarketing.com.

Secret #1: Thoughts from the Dressing Room  

Become “media ready” by looking, feeling, thinking and acting like a desirable multi-million-dollar brand — even on a shoestring budget.

Action Items: You are your brand, wherever you go. Do you give off an energy of certainty and impression of increase so people will want to know you? Make someone’s life better in some small way, every day. Live life fully. Step into your greatness and your brand.

Secret #2:   Get Your Brand On    

Cultivate and position a winning brand image that includes bio, photos, signatures, media kits and more.

Look professional, branded, together and ready for business. The press will feel more confident that you’re a player. You are your brand, so act like one that’s in a successful business.

Action Items: Look at your photo – does it look like you now or your high school picture? Can a prospect recognize you in a crowded room? Do you have a signature on your email? Does it give a description of who you are and what you do?  Do you have a bio that includes some fun facts, or a cause you really believe in?  Look at your website with fresh eyes. Is there a headline on your home page with a call to action? Are all the links working? Are there misspellings? What does your branding say about you as an expert? What does it say to the media?

Secret #3: Learn the Lessons Momma Never Taught You About Being Social 

Leverage the power of social media to reach and impress media partners.

The thought of social media can be daunting if you don’t understand it. You don’t have to be everywhere, and do everything.  Which social media tools do you like? Whether it’s Facebook, Twitter, LinkedIn or Instagram (or the platform of your choice) pick what you’ll use and start engaging with your audience. Stop worrying about being perfect. Make an effort every day to promote your business. You can make an impact with 15 minutes, twice a day.

Action Items: Every day in some small way take an active role in being an expert, or noted in your field. Need content? Set up a Google alert on your ‘topic’ or ‘expertise’ and collect articles to share.  Comment on what’s going on in the news.  It’s OK to be a contrarian and have a voice.

Use social media to share your expert opinion so the press, as well as your prospects and clients, can notice you. Share content. Compliment others. Be a part of a caring community. Consistency and frequency count.

Secret #4: Get On the Inside Track

Take advantage of free publicity opportunities from HARO – Help a Reporter Out www.HelpAReporterOut.com.  Help A Reporter Out offers quality leads for people in all kinds of industries to get noticed in the media – radio, TV, blogs and articles.  It’s published 3 times a day, and it’s easy and free to sign up and get emails in your inbox.  Journalists, editors, reporters and producers will post their queries on HARO and you can respond to them and get recognized as an expert.

Take the initiative and put yourself out there.

Action Items:  Sign up for a free Help A Reporter Out account and take the time to respond to their emails.  Create a one-page template to answer press requests.  Don’t be annoyed by the press inquiries, think of them as your assistant sending you opportunities to build your business and your brand.

Secret #5: Be a Media Magnet, First. Darling Next.

Tell your story often and clearly to gain media attention. Practice makes perfect.

Create and launch media releases that tell a powerful, memorable story that demands attention and generates results.  Look at what you’re doing in your business. What’s press worthy? Are you speaking? Have a new product or service? Create a media release and send to industry publications, local media, and established contacts. It’s the who, what, when and why of what you’re doing – and can be as simple as a new office location, workshop, product or service, or being featured as a guest expert. Be clear and brief in all interviews and press opportunities and offer ‘soundbite’ quotes. Reporters have limited time – so make sure you grab their attention.

Make it easy for the press to find you and keep your PR engine going.  When journalists and bloggers begin to see you showing up in the news, they’ll be more apt to follow you.

Action Items:  Make a list of 5 things that you or your company could write a media release about.  Have video footage?  Even better!  You don’t have to win the Nobel Peace Prize to be recognized.

Secret # 6:  Pitch Don’t Bitch  

Stop complaining about the lack of press and do something about it.

Pitch your story idea to newspapers, radio and TV stations, industry magazines, niche newsletters and blogs. They’re always in need of material. It can be an idea you have tied to a holiday or special event, tips on how a new product or service is helping customers, a community service project you’re involved with or a local event.

When pitching the media, be brief, concise and to the point.  Make your headline interesting.  You never know who’ll pick up your story and where it may go.  Even if it’s controversial, it’s still news! And news fades fast, so keep the momentum going.  Be mindfully persistent, not a pest.

Action Items: Create a bucket of ideas to pitch. Make them short and sweet. Are you a newly published author? (Hint, an e-book counts). Are you a guest panelist at a prestigious event? Do you have a new way of doing XYZ that will make a difference to more than just you? Learn to pitch with perfection.

Secret #7: The Press Are Friends You Haven’t Met Yet

Relationships that matter take time. Identify key press contacts and build mutually rewarding relationships that last.

Make it a point to do your homework and keep your eyes and ears open to top reporters in your region or area of expertise. Press contacts move around a bit, so try to stay connected via social media and keep email addresses current. A savvy admin can help with this task, but ultimately, you’ll be the one to decide who you’d like to watch and follow.

Action Items: A stranger is a stranger till the first hello. Make friends with reporters you find interesting. Follow them on Twitter, and learn the fine art of retweeting. Introduce yourself at industry functions. Send a note that you liked their article and you’re a fan, even if you disagreed with their view point. Send a lead their way. Start the process of ‘getting yourself known’.

Getting noticed by the press is a journey not a destination, and every step and mention gets your name out there. You’ll get recognized as an expert if you promote your brand often enough, everywhere you’ll go. It all starts with a decision to confidently stand out from the crowd.

I gave a talk yesterday at a Leadership CEO Forum and was excited to present PR and Social Media ideas to a room of executive women, who ran successful businesses – and invested in their growth.  (I love that).

After the meeting and comments from the group, I was thinking of ways that entrepreneurs and experts could get noticed, without all kinds of fuss, muss and time restraints.

  • Walk into a room with power. What I’m talking about here is exuding confidence.  Knowing you’re the expert when you walk in to a room full of strangers. You’re well dressed, ready for action and prepared to share your knowledge.
  • Spend time getting to know your group. Before any speaking gig or meeting, it’s always good to know the players. Ask for a list beforehand if it’s available and do some research on your own. That way, you have some background information and can ask intelligent questions and give thoughtful responses.
  • Give without expectation. I often speak without getting paid because it opens the door to new circles and there’s so much possibility for potential business.  Some might say, “Nah, you’re wasting your time.”  If you’re doing something that you believe is getting you towards your goal, then go for it.
  • Make time for Q + A privately, in person if possible. After a presentation, don’t schedule yourself so tightly that you don’t have room to breathe and have a chance to talk with attendees.  I’m all for clustering a day of activities in the area I’m visiting, but there are hidden opportunities in NOT rushing. It took me a while to figure that out.
  • See an opportunity? Act on it.  I was on a tour yesterday of NewTV for an upcoming TV series and saw beautiful artwork on the wall.  I commented on it and asked if they showcased artist’s work on a monthly basis.  The answer was yes and it was a perfect opportunity for my client, Lidia Kenig-Scher to feature her paintings.  Had I not popped my head in the Director of Marketing’s office and said hi, that never might have happened.

This list could go on with other PR and marketing opportunities to increase your brand awareness and visibility – with referral programs, highlighting influencers, news jacking, podcasting and more.

But we’re looking at easy tactics here, that don’t require hours of thought. They’re free publicity tactics that are worth their weight in gold.

I’ve had the pleasure of working with several clients who are accomplished in their fields, but less sophisticated about social media and PR – and how to promote their brands in the digital marketing world. I’m working with four experts right now, in completely different industries and my mission is to take them from more of an offline world to an online world – and combine the two for maximum exposure, credibility and revenue generating opportunities.

Here are 5 Tips to Make the Transition from Offline to Digital Marketing Easier

  1. Be grateful for and take advantage of the wide network of supporters you’ve had in the past. If you’ve been helpful to them, chances are they’ll be helpful to you. What do you need to get you to the next step? An introduction?  Referral? Recommendation? 15 minutes to discuss an idea? “Don’t ask, don’t get.”
  2. Don’t be someone you’re not. Sometimes when we’re afraid, we pretend to be more advanced than we are – to not feel stupid or left out.  Experience has taught me that it’s better to be transparent and in learning mode, then to find yourself out of integrity and not on brand with your core values. You won’t get far spotted as a phony. Just be you.
  3. It’s ok to not know everything.  Give yourself permission to accept where you are and decide where you want to go. If you think it’s boring to hang around a know-it-all, it’s far worse to be a pretend one! I’m not a rocket scientist and I have no intention to learn about the Theory of Aerospace Propulsion.  I am more inclined to learn about PR secrets to get what you want, help others share their gifts and live a freedom based life traveling, teaching and speaking around the world. Note: We are all experts in training – the point is to learn how to share your expertise to a digitally “with it” market of your ideal clients.
  4. Pick one social media platform you like (and will use) and perfect it. I’m lucky that my clients like to write, have a voice and tone to their brand and can express their knowledge fluently.  They’re also willing to “write to be heard.” Though each client is different, they can all benefit from email marketing, blogging, LinkedIn Pulse or Facebook – depending on where their target market is and how they like to engage.
  5. Find someone you like, know and trust who will help you get where you want to go. They don’t need to be your best friend, they should be your advisor. Be sure that they listen, understand what you’re looking for and outline a path. They can’t tell you how it will be done, step by step.  It’s never one thing anyway, it’s always a combination. Sometimes it involves tweaking a website, creating expert reports, speaking to a niche market, teaching advanced classes, launching a JV, getting scholarship clients for testimonials, being interviewed, writing a book for credibility.  These tactics are just a few of the possible hundred to take you from an offline brand to an online brand.

“Oh, the things you can find, if you don’t stay behind.” – Dr. Seuss

There’s certain visual branding you can’t fool around with – and that includes the colors and fonts of your logo. Let’s face it, your logo represents you or your company all the time – and online, you’re always on.

When we were just a print world, it was fairly easy to identify colors with the Pantone® matching system color chart or PMS colors.  Red might be a fire engine red, warm red or cool red.  And, the finished product and color from any press might look different.

Today, every designer worth their weight in gold, should provide you with a color brief, which outlines your exact colors, fonts and symbols so you’ll never go wrong – or forget what you’re using.

It’s important to know for PR and marketing, because you always need to be consistent in your branding and messaging, including your visual presence. And how you look is critical to your success.

Let’s take a look at the color brief Colleen Davis from Intentional Branding provided me when she designed my new logo.  Click here to see what the RobinSamora.com color brief looks like.

You can see it’s very specific and there’s no question ever on my colors, fonts and what my symbols of tagline looks like.

If you’re thinking of rebranding or designing a new logo, be sure to get a color brief. It’s the only way to go, and be sure to share it with your team.

An extraordinary personal brand is a set of messages, attitudes and behaviors that come together synergistically to help you enjoy better opportunities, make more money, command more influence, and help more people. What’s more, it helps establish you as a role model and leader in your field, which elevates you to a whole new level.

Of course, those are the benefits of an extraordinary personal brand. Most people don’t have one at that level yet; and some might not even have a personal brand at all (or at least not one that they’ve ever noticed). However, if you fall anywhere on this spectrum, then don’t worry. When it comes to improving – or possibly re-inventing – your personal brand so that it’s extraordinary, there’s no need to go searching for clues on where to start. You can simply borrow the playbook from the corporate world.

Indeed, have you noticed that the most trusted, valuable and beloved corporate brands share certain key characteristics? It doesn’t matter whether they’re established in the consumer retail space, the medical field, the IT industry, or anywhere else – when you set aside all of the differences, the best brands are always: unique, expressive, authentic, consistent and confident.

1. Unique

A “generic personal brand” is a contradiction in terms; yet this doesn’t stop many professionals from having one that is virtually identical to many others. This is a mistake of profound proportions! Your personal brand is your “professional DNA.” It should be all about you, and only you. Don’t be afraid to be different; on the contrary, leverage your differences to stand out from the crowd for all of the right reasons.

2. Expressive

Your personal brand should convey key messages that express who you are, where you’ve been – and most importantly — where you’re headed tomorrow. Be willing to communicate your personal brand in a variety of ways, and to a variety of audiences. If Shakespeare was right and “all the world’s a stage,” then your personal brand is a microphone. What will YOU express?

3. Authentic

Make your personal brand attractive. Make it engaging. Make it interesting, unforgettable and bold. But no matter what, make it authentic! And you achieve this by embracing and expressing your values and principles. What do you stand for? What do you care about? What do you consider essential about you, and about the contribution you aim to make? Let authenticity shine through your personal brand, and you’ll be amazed at the impact you have on like-minded people who want to be part of your story.

4. Consistent

Whether you’re presenting at a conference, enjoying a casual lunch with clients, creating your LinkedIn profile, or doing anything else where your personal brand makes an appearance, ensure that you’re consistent. This doesn’t mean that you must choose the exact same words and repeat them mechanically. Rather, it means the core, underlying message should be consistent in look, tone and style, and that your visual should match your verbal. Here’s the litmus test: connect with 10 different people in 10 different settings. If all of them share the same impression of your personal brand – not the exact words, but they feeling, the impact and the key takeaways – then you’re being consistent.

5. Confident

As a corporate A-player, you’re certainly “in it to win it.” But is your personal brand in alignment with that ambition; or, could it be undermining your aspirations? Ensure that your personal brand is confident and self-assured. Clearly convey that you believe in yourself and in your potential. After all, if you don’t, how can you expect anyone else to?

The Bottom Line

Provided that the quality of your work is excellent, and that you’re committed to adding value to everything you do and everyone you meet, an extraordinary personal brand can take your career to unimagined new heights. But it can only start with you. So ask yourself: are you ready, willing and able to be extraordinary?

Have you ever read a bio and thought you knew the person?  What they’re like, how they think and if you like them or not?  A well-written bio can influence a prospect to buy or not buy, continue reading to hear more or pick up the phone, right then and there. Why miss an opportunity to present your best self and brand with a poorly written bio?

So, how do you write a compelling bio?

The first step is to identify who you are, what you’re selling or promoting (even yourself) and present a background that’s not B-B-B-Boring.  It’s also helpful to include a few interesting facts so readers will have a sense of you as a person – inside and out, including what you like to do, off hours.  Even if you’re a workaholic, you still have hobbies or interests that you enjoy or are important in your life.

When I’m working with a client and we’re reviewing their bio, I ask, “what do people not know about you?”  After they make faces, or I hear them making faces with a gigantic pause at the other end of the phone, they tell me about their passions and reflect on their lives.

  • I collect vintage Corvettes
  • I’ve been to every continent in the world, except Antarctica and I’m planning a trip there now
  • I’m leading a volunteer vacation with my church to Africa
  • I’m writing a book on XYZ and it’s being published in the fall
  • I’m a clown at hospitals and make kids laugh

For me, it might be that I live on an island in the summer, was a beekeeper for many years or am a Travelzoo® fanatic, always dreaming of my next vacation. To mix it up, I might add that my 1983 Check Cab Marathon with opera windows was the best car I ever owned, I love Greek meatballs or I’m a Reiki Master.

Bios will change like you and your website, and eventually you may have 3 bios or more; one short (50 words), one longer (100 words) and one by-line or speaker intro bio, but that’s for later.

Your Bio = Who you are + what you do + how you help others + a dash of personality.

It’s Your Personal Brand and PR.

The content of a bio can be like an elevator pitch, but remember with an elevator pitch you’re presenting in person and have the opportunity to influence others with your voice, behavior and body language.  And, in person, you can turn on your charisma. Again, you marketing you.

If you’re looking to refresh your bio, take 30 minutes and copy and paste ones you like in a document. Try out different versions and send them to your inner circle to review.  It’s hard to judge your own bio sometimes. We’re typically shy, don’t think a phrase is important, or don’t want to toot our horns too loudly.

But, “if you don’t toot your own horn, who will?”

Think of your bio as a soft toot, written to inspire people to want to know more. It’s not bragging, it’s not hard selling or reciting your credentials as a Harvard MBA and every degree you’ve earned since high school. It’s a story of your past and present, credentials and a few tidbits that make you interesting.

Granted, you’re smart. But, you’re also human. You’ve lived a story to tell.

Tell it like it is, but position it in a way to better your brand.

Summer reading isn’t just for kids, though every parent and interested adult might ask their favorite little one(s), “what’s on your reading list this summer?”

So my question to you is the same.  “What’s on your reading list this summer?” Here are some recommendations from Richard Feloni and Shana Lebowitz with Business Insider, and members of the Young Entrepreneur Council – for the best business books to read this summer.

Top 23 Best Business Books to Read This Summer

I’d love to start a book club and read of copy of every business book listed here.  Granted, I’ve read a few already, but certainly not all 23! 10 top picks on their list include:

  • Sprint by Jake Knapp, John Zeratsky and Braden Kowitz. What’s the process to launch amazing new product at Google? Take a deep dive at Google’s venture capital firm and see what their 5-day “sprint” method is all about.
  • Shoe Dog by Phil Night. When Phil Knight graduated college, he sold running shoes out of his parents’ garage. He also happens to be retiring as chairman of Nike this summer. Here’s his story from laces to going places.
  • Originals by Adam Grant. Grant is the highest rated professor at Wharton and the youngest to date, to reach full professor. In this book, he looks at daring thinkers over the last century and inside their minds. What makes them “original?”
  • O Great One! by David Novak and Christina Bourg. Novak is the retired chairman of Yum Brands and left the company with more than a pension; 41,000 restaurants across 125 countries. The #1 leadership lesson he teaches?  Show employees appreciation for great work.
  • How to Have a Good Day by Caroline Webb, CEO of Sevenshift. Webb shares practical best practices and tried and true career advice from her 16 years as a consultant – including how to deal with annoying coworkers (and so much more).
  • Grit by Angela Duckworth. Duckworth, a psychology professor at U Penn and winner of the McArthur Genius award, believes that true grit – a combination of passion and perseverance – will lead to success. She thinks in fact that it’s often more important that talent or intelligence.
  • An Everyone Culture by Robert Kegan and Lisa Laskow Lahey. Two Harvard professors wrote this book citing that employees work two jobs; the one they signed up when they joined and one they battle in office politics. Select companies avoid this by creating Deliberately Developmental Organizations. Who are they? Read the case studies and find out.
  • Quench Your Own Thirst by Jim Koch.  The story of how a consultant, thought crazy, left his $250,000 a year job and started Koch’s Beer Company, competing with the likes of Budweiser and Heineken. You may know the brand, Sam Adams?
  • Deep Work by Cal Newport. Georgetown professor Cal Newport argues that some of the greatest output is the result of deep work. This book tells you how you can build deep sessions into your day to accomplish top quality work in a few hours or less. Sign me up.
  • Ego is the Enemy by Ryan Holiday. Find out how acting on ego can prevent learning opportunities and similarly, how it can prevent successful people from adapting to change. Holiday uses lessons from history and philosophy to show how to master the ego. Read to see how this applies to New England Patriots Head Coach, Bill Belichick and first lady Eleanor Roosevelt. Hmmm.

Interested in other top business book touted by the Young Entrepreneur Council?  Check them out here.

And, what’s on Bill Gates’ reading list? See what he’s recommending for the Summer of ’16.

You got it, right here.

Live a lot. Learn a lot.

LinkedIn has so many opportunities to showcase your skills, expertise and talent. And, one of the most underutilized PR and marketing opportunities is publishing on LinkedIn Pulse. It’s a platform to write about your expert topic, repurpose your blogs and presentations and engage an eager audience who want to learn more. Posting on LinkedIn Pulse increases your credibility, reputation and ability for others to like, know and trust you, as well as share and comment on your work.

Publishing Articles on LinkedIn is Easy – Here’s How You Do It

  1. First, you need to have a LinkedIn account which can be as simple or complex as you want, but please make it key word rich and complete in all categories – highlighting your experience. Thumbs up to everyone who takes more than 30 minutes to create a compelling profile and posts a professional headshot. (A high resolution photo is always preferred for when you’re picked up by the media.)
  2. There are two ways to publish on LinkedIn Pulse, but the easiest is to post an article from your home page where you see “Publish A Post”. You’ll have an opportunity to write about your signature topic in depth, create a catchy headline, upload a recent image (or create your own graphic on Canva) and then post your The format is user-friendly and whether you know anything about WordPress or not, it should be a breeze. (this is the end)
  3. Consider writing at least two times a month, but weekly is even better. A longer article with about 500 – 750 words is preferred to provide valuable information and insight on your expert topic, and aim to pen at least five paragraphs. Remember, this isn’t a sales pitch. Publishing on LinkedIn is all about showcasing your knowledge.
  4. If you’re short on time, it’s possible to repurpose older blogs and change up the titles, intros and outros, but only if they’re not already posted on Pulse. You probably have a wealth of digital assets and information in your head, so plan to get it all on paper/online and create an editorial calendar to stay on target and for tracking success. Be sure to vary up the times and platforms posting your articles so there’s consistency but not duplication.
  5. Need Inspiration? Even the best writers get stuck for ideas. Feel free to check out topics that are trending on LinkedIn and Twitter, research BuzzSumo, refer to questions clients and prospects are asking, dive into Quora to see what others are inquiring about – and always be listening to what’s going on in your industry and what your target audience should know to stay ahead of the game.

One of my clients is having great success with LinkedIn Pulse. She blogs regularly and writes a weekly article about her expert topic. I love how she’s built her credibility and reputation from writing and engaging with her readers, as well as networking to the max. She’s taken what’s in her head, put it on paper and tweaked it multiple ways to reach a wide and growing target audience.  Always improving her analytics to match leads and sales, she pays attention to the various groups she’s a part of, listening then writing.

Now, if you’re wondering what days are best to post, recent research has shown that it’s typically Thursday and Sunday, but you should check with your own industry trends. Again, don’t send your blog and post your article the same day.  Mix it up to get the max.

Be strategic in your thinking, writing, and sharing.

You’ve worked hard to write outstanding content. Now promote it via LinkedIn Pulse and other social media platforms to reach your target audience, and turn prospects and customers into raving fans.

And the good thing is, it’s all free!