I admit it. I was seduced by this promotion. One of my favorite restaurants in Cambridge, Bergamot, partnered with Ford Motor Company for #EdgeNightOut.
Here’s the skinny on the promotion:
The offer was sent to Bergamot’s list and you (or all of your friends) had to act fast. The ask was to take a spin around the block in the Ford Edge. The reward was a complimentary three course meal and beverage for you and a guest at Foodie Favorite, Bergamot.
You didn’t have to protect yourself with promotional armor. The Brand Ambassadors wore handsome jackets, shirt and ties and were GQish. This was a classic example of local event marketing gone right with the hopes of reaching an upscale crowd.
Ford targeted Bergamot, a chic urban restaurant near Inman Square and gave it a Hollywood feel. Stanchions for guests waiting in line. Spotlights to attract attention. A logo’d backdrop like at the Grammy’s®. Plus, you were treated like royalty.
Ford bought Bergamot for the night and made their patrons very happy.
Drinks and dinner were – ummm, yummamazing.
What great inspiration for a promotional partnership! It showed how responsive and loyal a list can be when presented with a coveted and limited availability opportunity, and for Ford, a steady stream of willing drivers to check out a pretty cool SUV, possibly unenchanted with the brand of the past.
So there you have it. Food, Ford and Fun.
What are you cookin’ up for your next promotion?
One of my colleagues has some food trucks that are awesome…