In the sometimes crazy world of communications, marketing and PR, we often find ourselves running from one project to the next, shifting gears, and diving into the deep to solve the latest crisis. Shooting from the hip, more or less – keeping with our March Madness theme this month.
It’s said that ‘slow and steady wins the race’ – but is there a race? Is it self-imposed, or are we caught up in our ‘to do’s’ without enough time?
Here are 3 Reasons to add SLOW PR to Your Toolbox, and Reap the Rewards:
1) “Haste makes waste.” I would roll my eyes when my mother would say this to me, but she was always right. Take the time to get your thoughts together, organize your material, and really know what your intention is with each project, and visualize your end game. We’re running and doing and sometimes miss the most important part of the ‘why’ because we’re in motion. Sitting still has its benefits. (It takes practice.)
2) It’s about the connections – not all about you. Granted, clients want the best from you, and you want to deliver the best to your clients, but you can’t do that without connecting with the right people. That said, instead of trying to connect with 50 reporters or JV partners (use your imagination here), connect with 10 – on a deeper level. Take time to know a little bit about them, including some personal info. The inside scoop is typically available on social media or from my electronic best friend, Google. Dig, scoop, research, be intrigued. Add tidbits of the human touch to break barriers.
3) Knowledge = Information, Data and Experience Use your past experiences and take your awareness to a new level to notice where you need to slow down. Are you talking too fast and not listening? Is your mind ten steps ahead of your presentation? If you’re with a prospect, are you looking around the room, not fully present? Really, why are you in a rush?
Slowing down is a wonderful exercise to be mindful about the connections you’re making.
Remember, we’re humans. For the most part, we’re the same. We look into someone’s eyes and get a feeling. We shake hands and either yay or nay our partner. We connect on many levels – in person and on line.
Yes, PR is positioning, and influencing and getting all of our ducks in a row – but it also involves the human factor.
Trust can’t be rushed. Love can’t be rushed and all good things take time. And so it is with PR.
My thoughts as I build bridges, connect dots and meet so many wonderful people with my work.
Where do you see yourself rushing in your communication? Is there a pattern?
Are your goals realistic or are you shooting for the moon? How’s that serving you?
What are the ways you can slow it down to be more in tune with your awareness?
Please share your answers below.
I’m slowing this wagon down, you?