Often when we feel like business is down or we missed an opportunity, we have a tendency to get “down” on ourselves.
But, little do we know that those setbacks, or what appear to be setbacks, are just little breathers – or spacers, as I like to call them, there to make us stop and re-analyze a situation and take note of “what is” and “ what isn’t” for real – in any given situation.
Take for example an event, where attendance is less than you expected. You prepared. You created material. You called in a videographer. You practiced. And had every intention of “rockin’ the crowd”. But, you were disappointed in the turnout.
The truth is: You had half the audience than you “expected.”
The Silver lining is this:
- You made an impression to whoever showed up, and engaged them as your primary focus
- You practiced your speech/talk/presentation so you’ll be better next time
- You created handouts for your next event, and took that item off your to-do list
- You have video footage, or audio snippets you can use in sales and marketing materials, including podcasts, social media, You Tube, pitches, promotional DVD’s
- You took advantage of the one-on-one opportunity to connect with the organizers and hosts of the event, and can capitalize on that connection and relationship to get to the next level
- Your brain kicked into “Ferrari gear” to make lemons out of lemonade, and it worked!
Most of you know I am an optimist, and believe that everything happens for a reason.
When you’re having one of those moments where the clouds are hanging low, STOP. Look at what this situation may be teaching you, and learn from it. Think about how you can use it to your advantage.
Most entrepreneurs have the uncanny ability to think on their feet.
Take the cloud and re-invent it, just as you do every day, in business and in life, to make it work for you.
One night, quite late, I visited my local Border’s bookstore. I was looking for reference material on Confidence and Charisma for an upcoming tele-class. Most of my lesson was thought through, but being a book junkie, I wanted more scientific data. After all, is it true that confidence and charisma can be part of your DNA? My listeners would want to know!
Lucky for me, I had the help of a wonderful Store Manager, Dan, who spent the last 15 minutes of his shift concentrating on my project – in fact, right up to the 10:00PM closing hour. For a slow Monday night, I probably raised his store’s GNP. I purchased four books, all business related, and promised to read every one of them in the next coming month.
While I was checking out, I introduced myself to Dan and told him who I was, what I was doing, and asked if there were ever opportunities for speaking engagements at Borders.
I followed up, about six weeks later in person, and again by phone. Then, by a proposal, bio, and photo – an electronic press kit of sorts.
Next month, on May 17th I have a speaking gig at Borders. And, it will be customized to Border’s request, but also based on my expertise.
I’ll have six weeks of free publicity and promotion from Borders, and my team will be supporting me — preparing press releases, Facebook postings, and Tweeting about my talk.
One late night visit to a book store.
One opportunity to, “just ask”.
What are you asking for?
Robin Samora, Business & Life Strategist, discussed ways to use your brilliance to boost your bottom line at a gathering for small business owners and entrepreneurs at the Citizen’s Bank in East Milton on February 15.
The group was eager to learn from Samora, a successful entrepreneur who has launched two companies and makes it her mission to help small business owners make more profits, get more attention, and stand out in a crowded marketplace.
Robin, who has worked with major Fortune 500 companies promoting products and services, wanted to utilize her talents and years of business experience, realizing that she loved working one on one with clients and small businesses.
As a busy entrepreneur, running two businesses, and having a full life, I sometimes work till the wee hours of the morning, writing, planning, and listening to programs that my colleagues have presented. Kind of my own Continuing Education if you will.
This past Tuesday, I was in the zone and didn’t realize I had worked till 2 AM till I checked my kitchen clock. Late to bed and early to rise was the plan since I had a 9:30 AM appointment with a prospective client. A hockey advisor. The kind of man who invests time nurturing talented athletes across the country, and watches them grow and become NHL stars. Good thing I was meeting him at my favorite coffee shop (where I was also this past Monday for my Make Money Monday series).
Long story short.
I dropped a pen during the presentation, and looked down at my feet.
I was wearing two different shoes!
No one noticed but me. Both shoes were black – one with an open toe, the other a closed toe. LOL – the joke was on me.
What I love about this story is that it’s a great lesson that “if the shoe fits, wear it.” If you’re working at your optimum level, and making a great impression to a client, and know – deep down – that you are in your own zone of passion, truth, helping others and closing a sale – in your yoga pants, or mismatched shoes, does it really matter?
It’s your MESSAGE that counts. The MINDSET of Success. The power of all your MARKETING. Not the MIS-MATCH.
I’ve always believed that “variety is the spice of life”. Never thought it would include my shoes.
Thought this may make you smile.
Have a great weekend, and Happy Spring!