Milton, MA…Business and Life Strategist, Robin Samora, recently interviewed celebrity photographer, Nikki Incandela from La Jolla, California on her monthly interview series. The title was Put Some Pizzazz in Your Picture: What Your Image Says About You.
Nikki spoke about the importance of images in your personal branding. “With the prominence of Facebook and other social media, consistent branding is very important for your on-line presence and distinguishes you in the marketplace,” she said. Nikki also offered some pointers on the different ways to use your image in your marketing and collateral, and shared her vast experience about being comfortable in front of a camera, style, and how to have an image that “attracts business.”
“A bad image can follow you for years,” said Nikki, “but a great image makes you confident and empowers you in your professional and personal life. You have about four seconds to create an impression to say who you are as a person.”
“Nikki incorporates an important lesson I’m offering,” said Robin. “No risk, no reward. Go for it. Don’t wait for someone to discover you. Put yourself out there and celebrate your brand – and pretend it’s bigger than it is. If you do what it takes, you’ll grow into your new shoes. Nikki works at her public image using networking, social media, and she is a fabulous photographer,” continues Robin. “She also aligns herself with who she is, and where she wants to go!”
Incandela, who started as a fashion designer, was just at the Oscars not only to shoot the most glamorous Hollywood stars as they came down the runway but also had an opportunity to get fitted for a couture dress to wear at the gala event.
“Nikki and I have been working together informally for a couple of years,” said Robin, “but recently – she made a decision to make it big. I see fireworks in what she’s doing. It’s a combination of her inner flame, talent, and doing what she loves. Nothing makes me happier.”
About Robin Samora
Robin’s career began in advertising and then transitioned to media buying in the film industry. She owned two restaurants, became a Major League Baseball licensee, and worked in cable television as an Event and Promotions Manager – with major networks such as ESPN, HGTV, CNN, and MTV. Robin eventually started her own company in 2002, Partner Promotions, a
Brand Ambassador firm for Fortune 500 companies like Comcast, Tivo, and NBC, marketing products and services – one-on-one in the retail sector, at business events, and in the community.
Wanting to utilize her talents, and years of coaching experience, Robin realized she loved working one on one, with clients, entrepreneurs and small businesses – not just major corporations. She couldn’t help but notice that she would attract people who wanted to talk, and ask her advice. It became clear to her and those who sought Robin out for her insight, wisdom and advice — that she would be a “calm voice of reason, in a storm,” and provide a path for “next steps” to get recognized and promoted in the marketplace.
With years of business knowledge under her belt, Robin launched — Let’s Make You Shine a business and life strategy company for entrepreneurs who want to boost their bottom line, get attention and stand out in the marketplace. Now, Robin takes great pleasure in teaching others how to realize their dreams and potential, while also making a difference.
Let’s Make You Shine has been created with more than two decades in business development, operations and execution, sales and marketing, and extensive professional training. It’s Robin’s mission to help her clients make more profit, share their gifts and passion with the world, and get recognized for who they really are.