I’ve been coached by a few fabulous coaches in the past five years and individually they’ve made a tremendous difference in my life and business. And, collectively, they’ve blown me way with their wisdom, guidance, practical advice and vision – to not find myself, but create myself!
You see, I have a vision for who I want to be, but frankly, it’s a world apart from the greatness my COACH sees. The best of the best have laser focus and insight to see your potential, much more than you’ll ever see. They don’t carry all that ‘old stuff’ and resistance that you do. Stuff like, ‘I can’t do it’, I stink at that, I don’t know the right people, I don’t have enough time, I don’t know how to do it – and, shall I go on?
But it’s not just killing those demons and saying ‘Sayonara’, a great coach offers ideas, solutions and has the experience to help get you where you want to go, and how to get there. With PR, that could mean help with media exposure, press relations, speaking gigs, social media positioning, and more. And, all together that means elevating your brand, increasing your recognition and leadership status in the marketplace, and ultimately increasing SALE$ – given the odd chance you’d like to make some money.
A PR coach offers real life practical advice and positioning on what works and what doesn’t to get noticed, customized for your particular situation and your goals.
Here are 3 Reasons You Need a PR Coach in 2014:
1) You see others in your industry who are getting media attention and mention everywhere, and you are sick and tired of this not being you; Plus, you’re way better than they are;
2) You don’t have the time, know-how, promotional zing or savvy to create effective pitches, press releases, media kits or use social media to influence your target market, or influencers you want to influence. Plus, it would take forever for you to figure it out;
3) As much as you hate to admit it as a recovering perfectionist and control freak, you just can’t do it all and be good at everything. You know that PR is important, and if there’s something you can do to make 2014 the best year ever, you’re willing to give it a try.
Where do you need the most help with PR?
If you had to choose one, would you want a stronger media kit, editorial plan for press releases and target mention, or the chance to be pitch perfect?
Are you more the spot coach type (consulting for specific problems) or would you prefer a longer relationship for three to six months to co-create a plan on how PR can help you increase your image (and opportunities).
I’d love to know your thoughts!