Sahendy is the winner of the RSI Scholarship to attend the Vocus Demand Success Conference in Washington, DC. Here is an excerpt of her essay:

Dear Ms. Samora, 

“I envision myself working professionally in the field of counterterrorism intelligence, and making a unique contribution to the U.S. security initiatives and diplomacy in the Middle East. In this male dominated field, I know women have to work harder to be taken seriously. I have and continue to fight hard to prove that women rightfully deserve to be treated as equals in this field.

I believe the best contribution I can make to help other women is to serve as a mentor and leader.  As an undergraduate student at College of the Holy Cross, I was appointed to serve as a Resident Assistant (RA) for my maturity, leadership, and sense of responsibility to oversee a hall of first-and-second year female students. In this position, I worked with residents to develop and maintain an educational environment conducive to the attainment of academic success, individual growth and the development of community expectations. At Holy Cross, I also served as a Peer Mentor for a summer program designed to acclimate first-year students to the challenging academic life during their first semester in college. During my senior year of college, I was selected by my Italian professor to tutor a second year female student who was struggling with the language. In this position, I contributed to the student’s long-term Italian language proficiency by encouraging cultural development and applying skills learned during my study abroad experience.

For all these reasons, I am interested in utilizing my academic and personal experiences to help inspire other women- especially Latinas- to overcome obstacles and gain the confidence necessary to achieve their goals. I hope to serve with distinction in the field of public service and ultimately, become a mentor for other women in the intelligence community. I also hope my journey can serve as an example of determination and motivation in order to shape the next generation of strong female leaders. “

Surf’s up big time in Puerto Rico, and if any of you are surfers, you know what a learning curve there is in the beginning, let a lone the paddle, paddle, paddle past the impact zone.

It doesn’t matter if you’re learning to surf or experimenting with new business strategies, the secret is getting through the impact zone “a series of crashing waves or obstacles” that meet you along the way, and overcoming them, challenge by challenge.

As a newbie surfer, and seasoned entrepreneur, I couldn’t help but notice:

5 Ways Surfing “the Waves” is Like Business

  • You have to do it, to know it. You’ll never know what it’s like to start a business unless you’ve been there. You can read 100 books, take a class or brave it solo, but there’s no manual telling you what to do.Similarly, there’s no one way to surf the waves, just different techniques. Business and surfing can be scary, exciting and exhausting all at the same time, but attitude and perseverance will save you from drowning.
  • Be prepared to paddle, even if you’re exhausted. It takes time to paddle past head-high waves, but the sooner you’re able to break through, the faster you’ll get to a resting spot. In business, you’ll paddle through and pick up speed depending on the urgency at hand.Since the ocean and business often show no mercy, learn to push when you need to and guard your valuable energy.
  • Be ready on a dime. When you see a perfect wave, you have to be ready: in position, in the right direction, watching other surfers and yielding to those in the line up.When it’s your turn, you paddle like there’s no tomorrow, and hopefully, lift off. It can be a thrilling ride, even though it may be a short one.

    In business, being prepared for action is critical for success. Confidence comes from preparation and knowing what to do — even if you hit a wave.

  • Maintain your cool. It can be frustrating to learn how to surf, let alone face multiple challenges in the water. Waves are relentless. You’re never learning fast enough. You fail often.Although surfing and business can be tense, you have to learn how to breathe through the tough times, then relax. An uptight body in the water sinks faster. An uptight body in life gets stressed out and gets sick. Keeping cool under pressure is a learned art, and can save your life (and business).
  • Respect the powers that be. My surf instructor told me the ocean is a mighty force and my surf board is not my friend — and I had to learn to deal with both. Being swept to shore with a board and leash tied to your ankle can be humbling. In business, it’s humbling to make mistakes and take a hit.If you’re lucky, mistakes will become learning opportunities to move you to the next level. Respect knowledge, ability and experience, but don’t forget to respect your own power. You hold the key.

Holidays and birthdays aren’t the only days for gifts. Your phone can ring and it can be a prospect referred by a client. A reporter can call and ask for a quote on your expert subject. You can walk into a store and the owner can give you two bunches of tulips, just because. Be a Good Receiver and show appreciation. Say thank you, often. Let people know how much you care. Karma rules. Karma + PR work hand in hand.

If you haven’t already, start a Bio (biography) for your Press Kit. What’s your background and expertise? What have you been most proud of? What are some off- beat things people don’t know about you that make you interesting? Start writing and share your greatness with your favorite 8 x 10. Ideas are just words that can always be tweaked later. You may like what you write!

Click Here to listen to listen in on Enterprise Radio host Eric Dye & guest Robin Samora discuss the following:

  • Who is Robin Samora and what qualifies you as a Business and PR strategist ?
  • Who needs your services?  How does a client work with you?
  • Can you give us an example where you’re especially proud of the success of one of your clients because it shows a direct result from your counseling?
  • Name the symptoms experienced by someone who needs to embolden their lives by strategizing with you?
  • Why can’t people sort this out themselves…what does strategizing with you provide them that they can’t do on their own?

TIP: You are your own brand and you need to market yourself with that in mind.  Identify who you are and what your company stands for before hitting the road with the latest PR gimmick. What good is it if the world sees or hears you and thinks of fuzzy kittens on your YouTube video, but you’re selling hardware? You need to develop a strategy for your self-promotion that just doesn’t get you out there, but instead gets you out there with meaning, with creativity, and that’s consistent with your business mission. You need to be able to stand out in a crowd.

Robin Samora is a business and PR strategist who helps entrepreneurs take a leap of faith to make more money and get recognized in a crowded marketplace.  Her passion is coaching professionals to expand their limits to get the business and attention they deserve – so they can share their gifts and profits with the world.  With a background in business and marketing, Robin not only drives clients to uncover their personal profit centers, but she goes one step farther – she works with her clients to uncover unique strategies to bring their messages to the masses. Robin is a life-long entrepreneur, idea-generator and the founder of the Let’s Make You Shine Fund, which empowers young women to advance their education and use their special gifts to help others.

The act of writing down my vision for my business and life has brought me great clarity and almost a step-by-step map (if I follow it) to fulfill my greatest dreams — acknowledging, of course, the potential for adventure and a sense of humor in a plan bigger than my own, and an automatic course correction lever that is sometimes out of my reach, like a 7th shift on a manual transmission. (Little did I know until yesterday, that race cars have these shifts on the steering wheel!)

When you have a plan and create a road map before you start, you can work with speed. Just be open to the journey and accept surprises along the way. When you’ve mastered the trick of enjoying life’s attractions and distractions with curiosity, you can keep the momentum going — towards success as you define it.

My passion as a business and PR strategist is to help you be more in tune with where you want to go and to act as your business GPS to uncover the most productive way to get there, even if we sometimes find ourselves “recalculating” the route.

My ultimate goal for you is always the same — to make more money, get recognized in the marketplace and stand out in the crowd in a career built on your passion. By doing this, you can lead a bigger and bolder life, and ultimately, give back, big time. Not just helping one, but helping thousands.

My map is worn and torn, but serves me well.

What does your map look like?

It’s hard to believe that the Holidays are here and in full swing. Friends of mine are enjoying the love and light of Hanukkah, and my family is getting ready for Christmas.

Each year the holiday season is a little different. One of my daughter’s is almost through with college at Tulane, and the other is celebrating a new job in internet marketing and traveling internationally. How fun, and how time flies! Mama bird aka Rockin’ Robin, loves to see them happy and fulfilling their own dreams!

As 2011 winds down, I know that many of you (including myself) are thinking about our own dreams, and how we’re going to Rock It In 2012.

Here’s an interview I had with my friend and colleague, Bryn Johnson, exactly on that topic. Click below to hear it!

Rock It In 2012

I hope this interview will help you think about new ways to boost your business, change things up, promote differently and be “all in” for the New Year.

I find that being open to accept change creates a pathway for better things to come. And, when you expect better things to come, they usually do.

A colleague of mine recently said, “keep your easy chair open, Robin”. I wasn’t sure what she meant at first, but the more I thought about it, I understood. It gave me permission to get rid of the old and be fine with it. To be open to new ideas, people and opportunities that “by chance” fall into your lap. To delight in a series of new surprises.

I hope all of life’s blessings come to you in your Easy Chair this Holiday Season, and always.

With the launch of some exciting projects coming up and the need for substantial investments that will drive the success of them, I found myself asking , “Am I nervous about this or excited”?

It’s amazing the words we use when we talk to ourselves and how they set the tone for how we feel.  For me, when I feel nervous, I feel fear. When I flip the nervous card to excited, I feel a sense of joy and anticipation, expecting the best. When I’m excited, my vibrational level is high vs. low when I’m afraid. I’ll be honest, I’ll take a high vibration any day!

When I speak with my clients about what’s stopping them in their business, they almost always tell me they’re afraid. They don’t know what to do, what to expect, or how it will turn out. My job and theirs (as we always co-create) is to get to the core issue and flip it. There are always options.

Myth: You don’t know what to do

Truth: Most entrepreneurs I work with are “experts.”  What’s an expert? One mentor told me that an expert is knowing more (about your topic) than ten people on the street and having the guts/desire to share your knowledge. Are you making money at what you do and reading this? Then you are an expert.

Myth: You don’t know what to expect

Truth: We’re not mind readers and we really can’t know everything that may happen, nor are we in  charge of everything. Wouldn’t that take the fun out of life?  So, will there be surprises, setbacks, wonderful phone calls, and opportunities for growth? You betcha. And, expecting the best in any given situation is far more calming than expecting the worse. Expecting the worse is like being married to Debbie Downer waiting for the next shoe to drop. How does that serve you?

Myth: You don’t know how it will all turn out

Truth: Neither do I, but I can take a pretty good guess at what will happen when you set your intention, use your experience as a guide, work with passion, keep learning and stay with it. Truth is, most people give up way too early.  If success were that easy, everyone would be doing it. Do you want to settle with the SOSO (same old same old)? That’s a N-O for me.

Truth: I’m excited about my businesses and how I will Rock It in 2012. I’m excited about my new Let’s Make You Shine Scholarship Fund helping young women go to college and share their gifts. And, I’m excited about the upcoming holiday season, spending more time with my kids – and seeing them grow up , be independent and having fulfilling lives on their own.

Was I nervous when they were teens? You betcha. But, I learned to flip it, and expect the best.

I’m often amazed at business owners who are too busy to spend one on one quality time with their clients. They’re running all over the place, getting things done, and checking items off their list, but often are forgetting one thing – that a company or client hires us, and they keep us in business. Without clients, we have no business.

Every relationship needs some face time and TLC. And, it doesn’t matter if it’s your sweetheart or your biggest client who helps pay your mortgage.

My short Make Money Money thought today is this:

  • Make it a priority to spend time with your client.
  • Ask what they need.
  • Listen with both ears.
  • Assess their request and promise to respond on it, in a timely fashion.
  • Do what you can to act on it – if it works. For you, for the relationship, or for growth opportunities.
  • I like dinner because it’s a time to unwind, and forces me to leave the office, to get out from behind the computer and see the world. And, what a lovely world it is.

I’m putting in a hyperlink here, for dinner at Fleming’s Steak House, where you spend $50 and get a $25 credit. I hope it works. You have to make a reservation in advance and on line, and my understanding is that you can use it as often as you like till December 30, 2011. Please read the fine print, and don’t get mad if there’s a snafu. I’m trying to help you grow your business.

This offer has ended

Don’t forget as well to look for other deals online, or to use Groupon, Living Social, and your city’s local coupon opportunities; they’re everywhere. They sit in a folder on my computer so I won’t be tempted by every bargain that passes my eye.

Enjoy dinner. Enjoy your client. And remember, you are your business, so make it who you truly are.

It’s been a busy week here in Los Angeles, where I’ve been at a four day meeting for the “Millions Within.”

A couple hundred entrepreneurs, with businesses ranging from just the idea stage to seven figures got together to learn about being marketable and what’s stopping us from our greatest success. It was a powerhouse opportunity to learn, be humbled by our innermost desires and fears, inspired by passion, and the longing for great change.

It’s always enlightening to re-visit some of the roadblocks we have to becoming our greatest selves in business, and our highest selves to serve our life purpose. I am continually amazed at the high level of energy, commitment and intensity of entrepreneurs who want to make a difference – and find it fascinating to see who will give up when it becomes uncomfortable, and who will welcome being uncomfortable (or bring it on) because they know it’s the only way to grow. No “if’s”, “ands” or “but’s.”

For myself, growth is only possible by stretching beyond my greatest fears and limits, and facing what’s known as the “terror barrier,” an invisible stop sign that’s there to keep me safe. It’s a must to go beyond, and I cringe when I see or feel it coming. And before each breakthrough, there seems to be another roadblock, to keep me at my same level. No choice but to bust through.

Having a coach helps you get through these challenges and obstacles, and keeps you focused, in line with where you want to go, even if it’s terrifying, and you want to give up in the worst way. Trust me, I’ve been there.

The good news is you’ll know you have success when you have a result. It doesn’t have to be the end result. It’s the journey, not the destination, because in all reality, there is no finish line. It’s invisible. We make it up so we’ll feel better.

My circumstances and successes may be different than yours, but they’re no less important. My results are directly proportionate to my efforts, as are yours.

Think of that next time you want to give up because you’re tired, or frustrated, or angry because you need to alter your course – because success isn’t always easy.

Make your action count with a plan. Get the help you need, and don’t stop.

Success is right in front of you.