I’ve been advising clients for years to write about what they know and then include that information – where appropriate and bit by bit – into articles and books. I’m in the process of writing my first book now and will be including content, like this article below, in some form. What I love about articles and writing, is that the material can be re-purposed in so many ways – for blog posts, press queries, white papers, social media content, quotes and the list goes on.
Take a sneak peek (from Peak’s Island) at a new article:
5 Tips to Keep Your Elevator Speech from Getting Stuck Between Floors
As a corporate professional, you’re often asked “What do you do?” by current and potential customers, clients, colleagues and partners. In fact, next to “How are you?” or “Has anyone seen my iPhone?”, it might be the most common question you hear!
However, despite how frequent this question is in the corporate world, I’m always surprised to discover that some professionals don’t have their personalized Elevator Speech down pat. That is, they don’t have a customized, clear, concise and compelling answer to what could be the most important question they’ll be asked all day, all month – or maybe, all year.
Fortunately, creating a winning elevator speech – one that ensures you don’t get “stuck between floors” — is easy, quick and extremely rewarding. Here are the 5 things to keep in mind:
1. Aim High
Trying to summarize “what you do” so that it can be conveyed in about 20-30 seconds is easier said than done. After all, there are many important aspects of your professional life. What do you hang onto, and what ends up on the proverbial cutting room floor? The key to answering this is to aim high. That is, focus on the principles and priorities of what you do instead of the specifics and details.
2. Be Different
While the corporate world can be a serious place, inject some fun and joy in your Elevator Speech (for example, sometimes I introduce myself as “Rockin Robin”!). The goal here is to help you stand out and be remembered. Plus, it helps you quickly demonstrate that while you take what you do seriously, you don’t take yourselftoo seriously. That’s an attractive trait that sets leaders apart, no matter the industry, field or sector.
3. Add Energy
Obviously, what you say in your Elevator Speech is vital, but so is how you say it. Use action words to make your message energized, upbeat and enthusiastic, and always smile – even when you’re writing your Elevator Speech in an email, or communicating it over the phone. Believe it or not, this will influence your attitude, which in turn will positively impact your delivery in ways that you can’t imagine!
4. Focus on Solutions
Yes, your Elevator Speech is in response to the question “What do you do?” (or some variation). Frankly, however, the real question being asked is: “What do you do, and why should I care?” As such, your answer should focus on solutions. How do you help people? What service do you provide? What problems do you solve? Wrap your answer around the person who is asking, and you’ll instantly make a connection that could prove valuable to you both.
5. Have a CTA
In my experience, the most common problem with Elevator Speeches is that they don’t have a CTA (“call to action”). Now, by this I don’t mean that you should try to sell something. I simply mean that you should invite whoever you’re speaking with to take the next logical step in the relationship. Perhaps you agree to connect on LinkedIn, or to set up a time to chat further, or grab a coffee — the specific CTA is up to you, and will change based on the context. Just make sure you have one. Awkward, confused post-Elevator Speech silences are the enemy!
The Bottom Line
Creating and consistently using your personalized Elevator Speech – in person, emails, social media, over the phone and everywhere else – can give you a distinct advantage, help you stand out from the crowd, and take your career to new heights. After all, you already know the meaningful and important work that you do. Isn’t it time you shared that information with allies and influencers who want to be a part of your story?
If you’re ever stuck, call me.