I’ve been promoting for most of my life. Ideas, interesting concepts, friends, schools, my kids, favorite consignment stores. You name it, I’ve always found a way to accentuate the positive. I learned it from my Dad, the ultimate promoter and influencer.

“When there’s a will there’s a way,” he would tell me.  By learning marketing, PR strategies and how to maximize ROI, he beckoned us to take advantage of every opportunity, live life – and live it up!

In How to Get Great Free Publicity from WikiHow.com, we get more than a few ideas to grab attention and get through to the media without spending a fortune.

  • I love the tip if a journalist “blows you off” tell them you’re new at this and ask for help.
  • Or, how about getting the right phone number for a journalist by researching Hoovers.com

 Click here to find other Free PR strategies.  

Lisa Furgison, from VerticalResponse.com shares 7 Tools to Get Free Publicity for Your Business for small business owners.  I’ve been a fan of  free online directories  for quite some time, but Lisa sweetens the pot adding these tips: 

  • Use a shortened version of your bio to create a resource box at the end of articles or guest blogs. Make every word count and include a call to action; Grab Your Free Report. Download this Checklist. Contribute to my trip to Bora Bora. (Why not?)
  • Sign up for a 7-day free trial to Contact A Celebrity and see for yourself how your brand or cause aligns with a potential 60,000 celebrities. See if they participate in a “gift program” where they’ll review your product. No guarantees of course, but why not try?  

 Find other Publicity Tips here that won’t cost you a dime.

I’ll add my name to the hat with a free report I’ve created called the ABC’s of Free Publicity. Discover how you can mix and match PR strategies with an alphabet of tips and tricks to choose from to maximize your visibility, credibility and expert status. Download the Report Now and Promote Your Business or Brand – Even Without a PR Budget.

Take advantage of all of these Free Publicity strategies and learn to market your business or brand on a dime.  Why not, Bora Bora might beckon you too!

Hopefully, wherever you are, it’s spring and a perfect time to clean out (or as my stylist says) edit your closet. Take advantage of this newfound energy and direct it to your online assets.

Online assets are properties you’ve created on social media platforms you’re using (or not).  My recommendation is that you’re always consistent with your branding, message and voice. That may seem like a given, but you’d be surprised at what we still have “out there” but may have forgotten!

 5 Tips to Refresh Your Online Presence

1)  Keep Your Website Current As You Grow Your Brand. Many entrepreneurs are ahead of their website by at least nine (9) months because change is a constant. Some have had websites from 2008 without even a refresh. Consider moving to a Word press format for updating copy, blogs, photos and simple SEO. Keep your look and feel current with where you are now. Change happens. You either go with it, or it goes without you.

2) Get a List of All Your Digital Assets and Passwords. Yes, you have a website, but what about your owned media (blog) and other social media channels? LinkedIn, YouTube, Google+, Facebook, Instagram, Pinterest. Should I continue? Keep this list updated and handy and every once in a while, consider refreshing passwords. If you do, please tell your team!

3) Make Sure to Have Consistent Profile Information. When you look on LinkedIn or Google+ do you cringe when you read your old profile? It happens. Getting into the zone of writing about yourself takes time and effort. And your photo? Lose or gain 20 pounds? Sporting a shaved head or gone red? Now’s the time for a new headshot. And make it, high res, please. The media will love you and so will I.

4) Look at All Your Landing Pages and Autoresponders. If you work by yourself or on a small team, it’s almost impossible to keep track of everything you do. Look back at your marketing and PR calendars to see the projects you’ve worked on. Where do you have links? Are they all working or are some broken? Do your autoresponders need a rewrite? Now’s the time for spring cleaning!

5) Give Your Email Signature Permission to Work 24/7. I was just featured in Fit Small Business for contributing top ideas for email signatures. Since you’re always updating your image and work, your email signature should keep pace as well.  Are you a new author? Share a chapter. Have a freebie? Provide a link. Work globally? Include your time zone. Won an award? Tell the world. It’s easy peasy and free!

Refresh. Renew. Revitalize. And maybe even – Reinvent yourself.

I’m all for it!

PS. I’ll share some great news next week about a new partnership I have that can help with your marketing and provide even more tips, tricks and tools to engage your audience. Stay tuned for the announcement and keep promoting yourself and your brand!

Want More tips for Spring Cleaning Your Personal Brand?  Email me here! 

It’s not magic.  It’s resourceful PR strategy.

Last week, on the night before a big speaking gig, I created a checklist to giveaway as a brand reminder and resource for my audience.  Since my topic was ‘How to Use Free Publicity to Grow Your Business’, it seemed like the perfect fit.

How to Turn a 900 Word Article into 36 PR Opportunities

>>You can download this free PR resource here

I stayed up late racking my brain for marketing ideas and clever ways to repurpose copy.  My thoughts are always the same. You should be getting the biggest bang for your buck, especially when it comes to PR and promotion!

Yesterday, one of my favorite clients picked five ways she’ll promote her brand. She already has articles on LinkedIn, pitches, a few interviews and blogs galore. She’s knows exactly what to do to get more PR!

Why reinvent the wheel when you don’t have to?

Take Advantage of this Free PR Resource Now!

Then, write, tweet @RobinSamora or send a smoke signal on what you’ll use to reach new audiences and share great content. I’d love to hear from you!

PS – If you’re in the Greater Boston area, I’d like to invite you as my guest to an upcoming Boston Women Connect, Building Business Connections Networking Event. In fact, I’m speaking there on Tuesday, April 26 at the Marriott Courtyard in Woburn. My topic?  How to Market Your Business and Brand. For details and registration click here, and use the promotional code power for your complimentary ticket.

This morning, I got up at 6:00 am to launch my Q2 PR and marketing strategy and attend a Boston University Alumni breakfast networking event.  It’s part of a heavily promoted month-long career month to bring alums and professional together – and connect recent grads with seasoned professionals. (Did you like how I said that)?

It was my first networking event sponsored by BU, other than going to cheer on the Terriers in hockey, and I’m glad I went. Why?

Networking Opens the Doors for Opportunities

  • First, how great to see someone who knows and respects your work. A genuine smile and hug in a room full of strangers is almost always welcome. I’m a hugger, but if you’re squeamish, keep in the comfort of your own boundaries.
  • Networking gives you a chance to hear what others are doing in the marketplace and notice opportunities to connect, partner, refer, work or collaborate together. There were quite a few COM (communications) grads there and possibilities are brewing!
  • Meeting face to face with a brand new circle extends your promotional reach in ways you can’t imagine. It also reinforces your expert status with a whole new group that may one day –become raving fans.
  • There are no rules to revising your elevator pitch. Modify your message according to what you need in the present moment, and the crowd. The elevator pitch police won’t have a warrant out for your arrest if you change it up.
  • Talk with people who may not be your target audience, because they might know someone who might be the perfect fit. Profiling isn’t always in your best interest.

My colleague, who I met while speaking at the Small Business Expo and at the Boston Business Journal enthusiastically endorsed me in front of a room full of strangers. Love that! Thank you, Joy! She’s involved with a new venture working with entrepreneurs and small business owners, and it happens that I’m speaking with her mentor on a national level this week.

From my meeting this morning, I already got invited to speak on a panel in early April and begin preliminary discussions of a potential world-wide tour.

If I didn’t get up at 6 am I would have missed this. Will other opportunities to increase my PR and marketing expertise show up?  Definitely.

Say yes more often than you say no and see what happens.

Oh, and set your alarm clock.

PS:  Sign up now for the Digital Marketing Weapons Event at  Sleek Marketing University on Saturday, 3/26. I’ll be speaking about How to Get Free Publicity for Your Business and Grow Your Brand. Use the code CONTACT for 50% off – since many of you were at the Constant Contact event where I spoke on March 1.

Want more info? Read these other articles on improving your online presence. 9 Cool Free Publicity Tools and Tactics,7 Easy Ways to Get Attention Without Selling Your Soul and How Do I Get More PR and Online Visibility  We’re all experts in training!

First, check out this awesome tool that analyzes and scores the headlines you’ve written.  It’s a free headline analyzer from Co-Schedule.com. If you’ve never used it before, definitely give it a try. The goal is to come up with a score as close to 100% as possible.  Mine rated a 72%.  What I should do (note to self) is write a page of headlines and in my free time, analyze them.  Better yet, I’ll invite a few friends to come over and we’ll come up with titles over a bottle of wine. I bet they’ll rock.

There’s also another tool that analyzes the emotional marketing value analysis of a title. This fascinates me (as many things do) and I’ve included the link here.  It’s another perspective on how your headline is viewed and it’s available online at the Advanced Marketing Institute.

Next up is an article on how to tweak your headline using specific words and punchy phrases.  Author, Tamsin Henderson gives her advice in this article which was featured yesterday in HARO (you gotta love HARO). Read How to Tweak Your Headlines for Success and see what changes you can make in your copy. And yes, we do recognize that character counts do count.

HubSpot always has great information and articles on a variety of marketing and public relations topics. Here are more guidelines on How to Write Catchy Headlines & Blog Titles Your Readers Can’t Resist from Corey Wainwright. Be clear, accurate, brainstorm with others – and don’t forget to be a little bit sexy.

Lastly, let’s look at Megan Marrs’ article 19 Headline Writing Tips for More Clickable, Shareable Blog Posts from Wordstream.com. She asks her readers to think about adding numbers, digits and lists, educating your audience, breaking convention – and also suggests writing about breeding distrust, indicating we’re a pretty cynical society!

There you have it.  A variety of sources on ‘How to Write a Kick Ass Headline to Market Your Brand’.

I’d add to this with the following advice.

Practice makes perfect. Go to a supermarket and look at the headlines on tabloids and magazine.  Think about eliciting a response from your reader. And, try to use key words that align with your brand. Vary it up though. You don’t want to build on boring.  Remember, you can’t always use the headline alone to drive traffic. It’s just part of the mix. Write great content, be relevant and use free SEO tools, tactics and plug ins to help as well.

We’re not trying to be perfect here – we’re all learning as we go.  We’re also building our brands in ways that express who we are and how we can help others.

 

PS – I’ll be speaking about ‘How to Get Free Publicity for Your Brand and Grow Your Business’ in Cambridge, MA on Saturday, March 26th at Sleek Marketing University.  The theme of the event is Digital Marketing For SkyRocketing Growth – What’s in Your Arsenal?  Join me and fellow speakers Christina Inge, Kai Chung, Jamie Bradley, Chuck Goldstone and Craig Carpenter as we dig deep into online marketing and how you can ramp up your business in a big way. Use the code SOCMED for 40% off.

Today I’ll be speaking at Constant Contact about PR Power on a Budget. There should be about 100+ people in the room and I’m on first. All good with me.  I sent in my presentation last week, practiced and decided on an outfit, with a backup just in case.

Does What You Wear Make an Impression on Your Audience?

If you said no, I’ll beg to differ. If you said yes, you’re right! I always tell audiences, “you are your brand wherever you go” and it’s no different on stage. There could be a roomful of prospects that are interested in what you have to say and perhaps wonder what you could do for them. In my case, they want to see me at my best, and I want to give them my best. The total package. I’m also speaking about my passion, “How to Market Yourself” or a variation of the PR theme.  Clothes do count so wear them well and smile for the camera!

Here are 5 Tips on Styling for the Stage or Giving a Presentation and Elevate Your Brand:

  1. Always dress a few steps above your audience. You are the expert and should dress like one. If you’re speaking from stage and are any good, the audience wants to aspire to be like you. Confident and successful. And if you’re selling, it’s even more important. Play the part with your dress, attitude and aura. You’re probably not selling a $49 service.
  2. Many years ago, I made the huge mistake of wearing a red jacket with a leopard collar to a blue chip law firm for a Ryder Cup Event meeting.  I thought I looked jazzy, but the client apparently didn’t think so.  I should have worn a more stylized ‘dress code’ selection, but I didn’t even think about it.  If you’re going to give a presentation to a conservative client or firm, don’t wear the leopard collar. Find something appropriate and accessorize gently. Learn from my 5 figure mistake.
  3. If the audience can smell your cologne, perfume or moth balls from the stage, that’s bad. I’ve been in elevators where I’ve held my breath and the ride to the 30th floor almost did me in. Everything you do has to be brand on, and that includes how you smell.  It seems foolish to even have to mention, but I’ve been at 2 events lately where it mattered.  I suppose I didn’t have to sit in the first row.
  4. Shoes count, especially with women. Women check out other women’s shoes. In fact, women check out everything.  And ask questions like, who cuts your hair and other sometimes personal questions you might think off limits.  My advice, answer at your own risk, or not. You were brought up to answer questions, but you don’t always have to.
  5. Tight dresses and short skirts. Men check out how tight dresses are and how short skirts are, but women take it all in too. Needless to say, refrain from daisy duke dresses and ladies, wear Spanx. Also walk in from the side of a room if you have the chance.  I talk about it in my upcoming book, why. Hmmm.

A few other suggestions.  Men, be sure that your pants are zipped because there’s nothing more horrifying than to have your fly open on stage.  No joke, not that I look, but I saved two speakers from a very embarrassing moment and let’s just say they were grateful.  And ladies, make sure that you have extra pantyhose, because runs really do look bad on stage. And the pink polish to stop the run, is so yesterday.

Wake up extra early too and get to your location well ahead of time. Have 3 copies of your presentation in different places or devices. As another piece of advice, just keep the most recent version. I once delivered a presentation to 300 people and it was a near final draft with notes I made to myself.  When I realized it on stage, I covered my mouth in horror then laughed. It was the most authentic presentation I ever gave and one of the most successful.

Go figure.

Style up your brand. Speak to build an audience. And have fun.

Life is short and you can’t be working all the time.

PS – Remember I gave 2 talks to University Students in Puerto Rico? The University of Puerto Rico had a television crew before my event and did a news segment on me, in Spanish and English.  I never expected it, but it was fun.  You can snag publicity while you’re on vacation! I’ll post the interview on Twitter. Follow me @RobinSamora.

Having a solid intention lights a fire of purpose and power.  And, in PR and marketing, it’s no different. How you do anything is how you do everything, so why not start strong at the get-go with PR that will help you build your brand and business, make a real difference in the way you’re presenting yourself and bring in results!

I love this article by Cheryl Conner, The 7 Keys for Purposeful Public Relations in 2016. She refers to her friend and colleague Val Hale, who’s written a book, “Living a Life that Matters” and uses his same principles as it applies to public relations. Here are a few that make total sense and are rules to live a life by: Be a doer not a spectator, make a difference in other’s lives and be a lifelong learner. The others are here. (worth a read)

Marijane Funess, gives us her recommendations for a masterful LinkedIn strategy in Top 10 PR Best Practices for LinkedIn. Even if you think you’re a superstar, you may want to skim the article. Are you telling journalists who you are? Are you asking questions and answering them for others? Are you seeking recommendations from others? According to the author, recommendations beget more recommendations.  Check out her other tips to get out there purposefully.

And finally, are you using your own team and employees to maximize your brand? How often do we all forget that communication leads to consistency – and ultimately more business! Read Maurizio Tiberi’s article for Online Branding Best Practices and check out your Brand Smarts.

PR on Purposes starts with making a decision to get involved.

It doesn’t have to be a chore, make it fun!

PS – Are you interested in learning in a group setting?  I’m thinking of starting a PR mastermind of six (6) entrepreneurs and small business owners who want to take their business and brand to the next level. Let me know if you’re interested or know of someone who is. Write me at Robin@RobinSamora.com or call (617) 921 – 3448. More details to come.

I’ve been known to put clients through the funnel. That doesn’t mean that with a wave of a wand and ‘Abracadabra’ they’re liquid. Sometimes we have to sacrifice details to get a clear message – because a confused mind doesn’t buy.

Here are 5 Ways to Make Your PR Message Clear

1. Boil down your message into one sentence and not a paragraph. My message is:  I’m a PR and Small Business Marketing Consultant that helps you turn prospects and customers into raving fans.

2. Next, add building blocks by providing examples. How do you do that?

  • For Grammy ® nominee Laura Sullivan, we created a social media strategy that engaged fans and pitched the press for feature stories which helped her gain media attention and the award.
  • For Pay It Forward Retreats, we pitched the press and got a full length interview and mention in USA Today, two times in a week.
  • For a promotional products company, we created a multi-platform visibility campaign highlighting the founder’s solid marketing and tradeshow experience and aligned it with her brand to build credibility and generate leads with established brands.

3. Target the right audience. If you’re a vet, you won’t want to pitch to fashion vloggers, unless of course you’re coming out with a new line of scrubs or what I call vetwear; (that url is available BTW, in case you were wondering). Talk to prospects who are in your target market and keep testing your message until they buy (over and over again).

4. Keep your eye on your message.  You are the expert and your brand wherever you go.  Protect it and correct it. Write as an authority and influencer and reconfirm who you are and what your message is. Be consistent and constant, always and in all ways. Published writing builds credibility.

5. Create a support system of professionals, friends, JV affiliates and allies. If you find trusted partners you’d like to work with, set expectations and agree upon them in advance. By doing that, you can promote each other and all win.  I’m a big fan of free publicity and helping people out. Pave your PR Roadmap with good intention.

When you keep your message clear, calm and concise, run with it.

It doesn’t have to be a marathon.  It can just be a jog around the park – with your target audience gathered there for an afternoon.

PS – I had two fun speaking engagements in Puerto Rico last week at the Catholic University of PR and the University of PR, Mayaguez. Students abroad are just as interested in learning marketing tactics and publicity techniques as here.

Coming up – Join me, Christina Inge, Jeannette O’Neil and Heather Jackson at our Mastermind Workshop. Learn How to Develop and Manage Your Online Brand. Tuesday, March 1.  It’s at Constant Contact Headquarters and it’s FREE 10a – 2p. Space is limited – Register here  Can’t make it?  Sign up for a 15 minute Discovery Call. Ask me your burning PR question and I’ll answer it as best as I can – or find the answer for you!

Without sales we wouldn’t be in business. And who brings us business? Customers of course! It might be easier for big businesses to spend more freely in buying customer happiness, but you don’t have to be a Fortune 100 brand to show you care. Small businesses can love even more tenderly!

In 13 Ways to Show Customers You Love Them Frias Kittaneh from Entrepreneur.com shares the love with his collection of customer loyalty secrets. A few suggestions?  Break the Rules. Extend Promo Code deadlines. Celebrate an odd holiday with your clients. Or, simply hang out with them at new restaurant in town. (I love that one).  In the mood for love?  Read more ideas here.

Check out this article too from Helpscout.net 25 Ways to Thank Your Customers. You’ll find some fun and quirky ways to thank your customers and create stronger connections with prospects too. We all can be reminded on how to show appreciation, no matter what stage in business or life we’re in. Give a Good Read with your own book if you’re an author or select a book your client might like.  Don’t forget to include a personalized bookmark too! You can also throw a party or hold an in-store event after hours. You’ll have plenty to choose from!

Me? I love love anytime of the year, not just on Valentine’s Day.

If you’re looking for 100 Ways to Say I Love You without having to say “I Love You”, check out these phrases for your friends, family or favorite fans.

Remember them for your own Personal PR.

“If music be the food of love, play on.”

Looking to up your game? Schedule a complimentary Discovery Call with me to see how you can score more PR and Small Business Marketing Success. You can also ask me in person. I’m speaking at Constant Contact Headquarters on March 1 with other social media, email marketing and SEO experts, on How to Develop and Manage Your Online Brand. It’s FREE. Join Heather Jackson, Christina Inge, Jeannette O’Neil and me from 10am – 2pm.  Space is limited – Register now!

This is a story about an amazing 15-year old girl who wanted to go to private school. Almost everyone told her she couldn’t do it. She’d never get it in and it was way too much money. Impossible and unrealistic they told her. “What was she thinking?”

It was late July. Summer vacation was in full swing. She had no transcripts, notes from her teachers or experience in applying to a coveted school.

One thing she did have though – was a dream.

Two or three times a week, my niece took her boat to town and walked up a long hill to say hello to the Admissions department. Piece by piece she hand delivered her application and asked what she needed to do next. Day by day we talked about what she wanted to accomplish, not worrying about obstacles.  They were clear – lack of financing, tight deadlines and fear of the unknown. “Don’t worry about the how,” I’d tell her. “Anything is possible.”

Our next door neighbor had children attending the same school and offered to talk with Admissions on her behalf. My niece didn’t know this. She went on her merry way visiting, collecting letters from teachers and pursued her dream.  I went to visit the school, to say hello as an unofficial ambassador for the cause and it was clear, they were impressed with her initiative, determination and cheery can do attitude.

You know the “Little Engine that Could”?

It wasn’t a total surprise that “The Teenager Who Could” was funded last minute by an incredibly generous scholarship that made attending possible. Bright and bold, this 15-year old who had never slept away from home got accepted.  She knew she wanted something big for her life – and wasn’t afraid to go for it.

In her first semester as a sophomore, my niece made MVP in JV soccer. In the second, she was asked to join the Varsity Ski team.  She’s a part of a vibrant community and loving it.

PR and Marketing lessons from a 15-year old.

If there’s something you want, give it your best shot. Meet people in person. Get to know them. Just be you. Surround yourself with believers who will go to bat for you, because they want to, not because they have to. Freedom lies in bold actions. You never know what’s going to happen. The power of intention can be magical. Make your follow through rock.

On Spring break she’s going to meet Donald Trump in Florida.

Who are you going to meet?

12

Save the Date: Tuesday, March 1 – Join me and #branding experts, Christina Inge, Jeannette O’Neil and Heather Jackson at a Mastermind Workshop on How to Develop and Manage Your Online Brand at #ConstantContact Headquarters, Waltham MA.  Here’s the link to register. It’s from 10a – 2p. Attend one session or all 4.  Let me know if you’re coming! PS – it’s also free.