I’ve never been a techy kind of gal, but appreciate technology and the bells and whistles of innovative products and services, especially ones that make my life (and business) easier!

This week, I’d like to share two websites and platforms that piqued my interest:

The first is www.paper.li. It’s a forum where you can create an online newspaper in minutes, and automatically find and publish articles as well as photos and videos from the web. I’m in the process of test driving it now, and what I love is the collection of information based on what my preferences are. This customized ‘stream’ could be used to reach out to my audience and deliver insightful news, data and stories about PR, visibility, branding, speaking, getting your message out there, and so on. I’m thrilled to have heard about this from Janet Powers at the Women’s Tool Box, of which I’m a supporter.

Next on my list to try, is the free app builder at www.AppsBar.com. Although I haven’t had the time yet to create my own app (perhaps over the Thanksgiving holiday I will), my contact Rebecca told me they have 500,000 users already. They’ve also been awarded the People’s Choice Stevie Award in 2013 for the new tech company of the year. I love that there’s a step by step process for non-geeks like me. I laugh knowing – for real – that my teenage nieces could out-app me in record time!

Everyday there’s something to learn. If I can implement a new strategy or share it with someone who can benefit from my findings, I’m happy to share. Isn’t that the point of a collaborative environment.

Fess up! What techy treats are you hiding on your smart phone or other savvy device that will help the small business owner or entrepreneur?

Whether you spill the beans or not, send me a note when you build an app or start an online newspaper geared to your audience. I’ll probably be impressed.

People and ideas generally amaze me. I love that about life.

[contentbox width=”650″ borderwidth=”1″ borderstyle=”solid” bordercolor=”000000″ dropshadow=”0″ backgroundcolor=”FCFCFC” radius=”0″]PR expert Robin Samora shared advice on how to create a PR map and generate buzz at the inaugural Women in the Pet Industry (WIPIN) on August 23-25 in Portland, Oregon. Joining Samora as her special guests were two extraordinary women who beat out a number of worthy candidates to win a scholarship to attend the event. [/contentbox]

Robin Samora, the principal and founder of Boston-based PR firm Robin Samora Inc., shared her experiences, insights and advice on how to create a PR map and generate buzz at the inaugural Women in the Pet Industry (WIPIN), which was held on August 23-25 in Portland, Oregon.

Samora’s talk, which took place on August 25 at noon, was delivered to an audience of women pet professionals, including renowned CEOs, award-winning entrepreneurs, product manufacturers, vets, sitters, groomers, trainers, artists, writers, boutique store owners and others. Coverage of Samora’s talk included:

  • understanding the real purpose of PR
  • why good PR matters today more than ever before
  • how to create a customized and practical PR visibility plan
  • little-known PR secrets that elevate – or undermine – the best laid plans and strategies
  • the right way to pitch news and how to build valuable relationships with the press

Samora was also tapped by WIPIN organizers to join a panel of PR and Marketing experts to field questions from audience members and provide advice and tips on how to position a business for greater visibility, how to make a positive difference in the pet industry, and more.

In addition, joining Samora at the WIPIN Conference as her special guests were two extraordinary women who beat out a number of worthy candidates to win a Robin Samora Inc.-sponsored scholarship to attend the event:

  • Kathy “Kat” Albrecht, a pet detective, author and trainer who was formerly a police officer, field training officer, police detective, and K9 trainer
  • Beth Larsen, the chief dog bed wrangler of Waggletops, which makes custom-fit covers for dog beds and shelters around the world

All candidates were required to submit an essay describing how they were making a positive difference in the pet industry today, and how they would leverage the scholarship to “pay it forward” in the future.

“I’m thrilled to have sponsored these female entrepreneurs who have a vision to help animals and make a difference,” commented Samora. “My late dog Lucy was my best friend, and also an inspiration. In Lucy’s memory, I’m honored to support these amazing women, and help them make a lasting, positive difference in the lives of pets and people in their communities.”

For additional information or media inquiries, contact Robin Samora at (617) 921-3448 or robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the way niche back roads.

Learn more at http://www.RobinSamoraInc.com

Leading marketing and social media strategist Mara Glazer’s all-new three day “The Next Big Buzz” event at the Hilton Baltimore Camden Yards in Baltimore from August 2-4, 2013, features a full slate of high-energy interactive presentations and workshops that promise to transform women entrepreneurs into widely known — and highly paid — Buzzworthy Biz Babes.

Leading marketing and social media strategist Mara Glazer

Leading marketing and social media strategist Mara Glazer

Women entrepreneurs who want to become a celebrity in their field, so that they can get widely known – and highly paid – for doing what they do best, can now visit http://thenextbigbuzzevent.com and register for leading marketing and social media strategist Mara Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013.

The 3-day event, which will be held at the Hilton Baltimore Camden Yards, features a full slate of high-energy interactive presentations and workshops that promise to transform attendees into “Buzzworthy Biz Babes.” Key topics that Mara Glazer and her team of hand-picked presenters will focus upon include:

  • How to create more buzz in a business by thinking like a celebrity.
  • How to finally demystify online marketing, the web and social media channels to explode a business and capture more leads.
  • How to create a business that supports a desirable and healthy work-life balance – while still bringing in serious income.

In addition, attendees will have ample opportunity throughout the event to network with over 200 successful entrepreneurs in order to find new clients, create joint venture partnerships, and get to know some extremely influential connections.

“This event is for women entrepreneurs who want to get known — and get paid! – for doing what they do best,” commented Mara Glazer, who will also reveal the secrets that enabled her to generate and translate an enormous amount of buzz into multiple 6-figure businesses in less than a year. “It’s also perfect for those who have reached a point where they seriously need to cut the crap when it comes to small business marketing, and get real about what it takes to succeed as a Buzzworthy entrepreneur.”

“Lots of experts only talk about becoming successful – but Mara shows you how,” noted Robin Samora, the principal of Boston-based PR firm Robin Samora Inc., who is an event sponsor and presenter. “She’s all about implementation, action and results. She tells people what they need to know — not just what they want to know. And just as importantly, she’s incredibly fun and inspiring.”

Speaking of her reputation for being fun and inspiring, Miss Glazer also had some comforting words for those who dread so-called professional development events that are little more than boring lectures from talking heads: “Make no mistake: this isn’t three days of being glued to a chair! This event is going to be a party. Yes, we’ll be giving out amazing content, but those fortunate enough to attend will also get a once-in-a-lifetime chance to network, let their hair down, and definitely shake their booty!”

Women entrepreneurs who aspire to be Buzzworthy Biz Babes and reap the rewards of living amazing and successful lives — both professionally and personally — can register for Mara Glazer’s The Next Big Buzz at: http://thenextbigbuzzevent.com/. The registration fee is $697.

For more information or media inquiries, contact Paul Valleau, Executive Assistant to Mara Glazer, at 866-430-4680 or Paul(at)maraglazer(dot)com.

About Mara Glazer

Leading marketing and social media strategist Mara Glazer helps entrepreneurs build amazing businesses that allow them to live amazing lives. She blends online and offline marketing strategies to help business owners create global buzz, and translate that into money in the bank.

Learn more at http://maraglazer.com/.

As I write this, I am smiling knowing what’s behind the curtain. You may not notice it in my new photo taken by my friend and celebrity photographer Nikki Incandela, www.nikkiincandela.com, but it’s there. And, when I saw it, I started to wonder.

How many things don’t we see, that actually are there? Is it that we’re focused on something else or simply too busy? What don’t we see in our relationships with others, or scary enough, in ourselves?

Sometimes what we don’t see, or pay attention to is what’s begging for us to take notice. A business  opportunity that’s shouts our name, an important conversation with a loved one, an overdue phone call connecting to a colleague who’s been MIA for a while.  And the list goes on.

Why is it that we see what we see, and not always what others do?

As a photographer with a keen eye, Nikki saw Lucy, my sweet and elderly Sheltie behind the curtain. She never said much, but presented me one day with triptych images of Lucy’s face – which made me love them both, all the more.

In this case, what was behind the curtain delighted me.

We see what we need to see, for what we need to learn. I asked Nikki to photograph me so I could have a special memory of where I was in my life, to honor the space and place. These images will always be cherished as it was not only a new me she was capturing, but included a glimpse of Lucy at nearly 14 years old. I’ll always remember Lucy in the cool spot of the wood floor near the window, in a cottage that will forever remain dear to my heart.

What’s behind the curtain just is.  It’s what we think of it that holds power.

Happy almost December, let the twinkling begin,

I’ll be with my promotions team on Saturday, December 1, managing the Amazing Race TV auditions for WBZ-TV in Boston.  If you’d like to try out in person at one of two Massachusetts locations, click here (should we shorten this?? ) http://boston.cbslocal.com/contests/amazing-race-casting-call-at-bernie-phyls for details and an application.

Visit me too at the Massachusetts Conference For Women, on Thursday, December 6th.  Partner Promotions /Let’s Make You Shine will have a booth there, and we’ll be making appointments for Free PR Exams.   Here’s the link to the Expo http://www.maconferenceforwomen.org/ We’re at Booth #730 across from the Blogging Lounge.  Check out the amazing line up of speakers like Deepak Chopra, Arianna Huffington, Charlotte Beers, Brene Brown, Kristin Chenoweth, Tory Johnson and the many workshops and Small Business Boot Camp!  Hope to see you there!

We never know where the day will lead us, or the leads that will take us down the path of meeting new people and creating opportunities that may impact our lives, and our business.

As a member of ProfNet, a PR Newswire service, I get press leads that I respond to by reporters nationwide.  I respond to these leads for my two businesses, www.PartnerPromotionsInc.com and www.LetsMakeYouShine.com.  Both promote visibility in the marketplace; the first for Fortune 500 companies that want a big bold presence with Brand Ambassadors and Brand Educators, and the latter for entrepreneurs and small business owners who want to get noticed, with traditional and non-traditional PR and promotions strategies.

One (of many) WWW Surprise(s) came when I found a hot lead for an Etiquette Expert and was unable to retrieve my database. I asked my best business buddy, Google for some help, and reached out on the great WWW to share an opportunity.  What would Google show me?

The answer was clear. Jodi Smith, from www.Mannersmith.com showed up with high rankings, and we corresponded by email over the course of a few months. As life would have it, she also lived in the same seaside town I would eventually move to.  When we met for coffee, I was not only blown away by her accomplishments and expert status, but we also shared a sense of entrepreneurial comradery.

As a fellowpreneur and great marketer, Jodi gave me a list of people who I should meet. She made a virtual introduction to the Director of PR and Communications at Salem State University, and shortly thereafter we met for breakfast.   That in turn lead me to new connections of interns and social media assistants, as well as an upcoming visit to the Enterprise Center, an incubator for new businesses that are growing stronger every day.

Taking a risk, making a phone call, breaking patterns, and just having conversations – it’s all about connections that may lead to surprises – in person, on the web, at networking events, on the street, or at an upcoming holiday party you may be attending.

Oh, there are great surprises out there. I’ve always loved the power of possibility.

How ‘bout you?

I hope you are all safe and sound from the storm, with the comforts of home and office at your disposal.

Each week, I respond to a handful or two of press inquiries, and was featured recently in CEO Blog Nation, a community hub featuring niche blogs for entrepreneurs and business owners. Although as I write this I don’t know what portion of my response was selected, I contributed a few  ideas on Essential skills for the Entrepreneur.

Granted, there are more than three skills every Entrepreneur needs, but, I did share a few which resonated to me (not including the quintessential sense of humor, which I hope is a given).

Here’s my take on three essential skills every entrepreneur should have:

  1. Flexibility—a willingness to be wrong and course correct. The ability to adapt, improvise and overcome problems – and be ok with change.
  2. To clearly communicate – with yourself and others. To put your ideas through a funnel and crystalize what your message is, and ideas on how to get there.  When you are clear you save time, energy and are more efficient.  A foggy mind creates confusion. A confused mind never buys an idea, a proposal, or enthusiasm in a new project.
  3. To be resourceful – to get different results, you have to try something new. Being resourceful is about being open to ideas, even if they haven’t worked in the past. People, situations and timing change – so looking at a problem with a fresh perspective and attitude can yield new results.

These skills may seem simple, yet a collection of them make up the back bone and character of every entrepreneur, small business owner and working professional who wants to succeed.

Notice that I didn’t write about the desires of entrepreneurs.  Maybe I should send a query about that – including a healthy lunch delivered daily with extra vegetables, a new wardrobe every quarter, and acting coach to help with video presentation, and delivery on camera!

As an important side note, I’d like to thank those who wished me a Happy FrakenBirthday the night of the storm. #1 skill of the entrepreneur is flexibility, so I’ve been celebrating in bits and pieces all week. Thank you again to my family, special friends and Facebook acquaintances for wishing me well.

And, another essential skill? Keep promoting yourself and expanding your brand.

Believe me, it all adds up, even when you stink at math!

Happy November (already)?

I have a handful of clients that I search press opportunities for, and it’s always so much fun to see where their quotes and stories end up.

One of my clients is Lois Barth, a New York based lifestyle coach.  She’s been featured in Elle, Glamour, Fitness and more magazines than you can imagine.  She’s also a keynote speaker, taking her message to major corporations nationwide.

An entrepreneur, speaker, small business owner, heck — even experts, need to get out there in the marketplace, and be seen. It gives them credibility, content for their websites, and makes them, well,  feel good. It’s validation that the work they’re doing is on target, and pressworthy.

Here’s a recent mention that I helped Lois with – from Sotheby’s International. It starts on page 3 and she talks about how buying a piece of real estate is a catalyst for change and reinvention.   http://viewer.zmags.com/publication/077680e9#/077680e9/1

If you have an extra minute, make sure to look at Sotheby’s properties. Some may be just right for your vision board!

Get noticed in the press as an expert. Get recognized for who you are.  Get out there in a big way.

Live your dream!

I’​m finding that with the current economic marketplace, I advise small business owners to give lots of added value.

Instead of discounting programs, I suggest that they add to an established program. That often makes a difference;​ i.e., a half day session included with a six month program, for business coaching for example.

There are many vendors that may offer your service, but you have to personalize your products to their needs (not yours) without giving up integrity, or doing it for free.

By adding a little extra, of their perceived value, you’​ll turn a prospect into a customer.

Today’s Million Dollar Tip, is something you may or may not be doing. But, it’s important enough to be a reminder. Stay current with what’s going on in your industry. Take and make the time to learn, and see what others are doing, and how they’re doing it.

Some professionals have to do it to keep their jobs or license.
Entrepreneurs, and small business owners are sometimes so busy “getting” and “doing” all the work, that they put learning and continuing education on the back burner.

I’ve come to learn that connecting with experts, and those who may know more than you in a certain subject, is an important part of growth and expansion. It may be costly, but doesn’t it cost you every time you lose a job, customer or quote?

If our role as a business owner is to help clients solve problems, my thought is to have all the tools (or as many as possible) in your tool belt to help get the job done, and done well. You may not have all the tools at hand — all the time. Some you may have to borrow (a colleague’s advice). Some you may have to rent (hiring an expert ). Some you may send away for (CD’s, books, programs). And frankly, some you may have to dust off and re-sharpen (proposals or ideas that were brilliant that you may have forgotten)!

For me, it’s spot coaching on areas I’d like to learn more about. I’m reading, listening, and working with experts to grow my solid knowledge base to new levels.

For some learning is an excuse to not do the work. For me, it’s inspiration to be able to help more.

Robin Samora, Business & Life Strategist, discussed ways to use your brilliance to boost your bottom line at a gathering for small business owners and entrepreneurs at the Citizen’s Bank in East Milton on February 15.

The group was eager to learn from Samora, a successful entrepreneur who has launched two companies and makes it her mission to help small business owners make more profits, get more attention, and stand out in a crowded marketplace.

Robin, who has worked with major Fortune 500 companies promoting products and services, wanted to utilize her talents and years of business experience, realizing that she loved working one on one with clients and small businesses.