I have a handful of clients that I search press opportunities for, and it’s always so much fun to see where their quotes and stories end up.
One of my clients is Lois Barth, a New York based lifestyle coach. She’s been featured in Elle, Glamour, Fitness and more magazines than you can imagine. She’s also a keynote speaker, taking her message to major corporations nationwide.
An entrepreneur, speaker, small business owner, heck — even experts, need to get out there in the marketplace, and be seen. It gives them credibility, content for their websites, and makes them, well, feel good. It’s validation that the work they’re doing is on target, and pressworthy.
Here’s a recent mention that I helped Lois with – from Sotheby’s International. It starts on page 3 and she talks about how buying a piece of real estate is a catalyst for change and reinvention. http://viewer.zmags.com/publication/077680e9#/077680e9/1
If you have an extra minute, make sure to look at Sotheby’s properties. Some may be just right for your vision board!
Get noticed in the press as an expert. Get recognized for who you are. Get out there in a big way.
Live your dream!
I’m finding that with the current economic marketplace, I advise small business owners to give lots of added value.
Instead of discounting programs, I suggest that they add to an established program. That often makes a difference; i.e., a half day session included with a six month program, for business coaching for example.
There are many vendors that may offer your service, but you have to personalize your products to their needs (not yours) without giving up integrity, or doing it for free.
By adding a little extra, of their perceived value, you’ll turn a prospect into a customer.
Today’s Million Dollar Tip, is something you may or may not be doing. But, it’s important enough to be a reminder. Stay current with what’s going on in your industry. Take and make the time to learn, and see what others are doing, and how they’re doing it.
Some professionals have to do it to keep their jobs or license.
Entrepreneurs, and small business owners are sometimes so busy “getting” and “doing” all the work, that they put learning and continuing education on the back burner.
I’ve come to learn that connecting with experts, and those who may know more than you in a certain subject, is an important part of growth and expansion. It may be costly, but doesn’t it cost you every time you lose a job, customer or quote?
If our role as a business owner is to help clients solve problems, my thought is to have all the tools (or as many as possible) in your tool belt to help get the job done, and done well. You may not have all the tools at hand — all the time. Some you may have to borrow (a colleague’s advice). Some you may have to rent (hiring an expert ). Some you may send away for (CD’s, books, programs). And frankly, some you may have to dust off and re-sharpen (proposals or ideas that were brilliant that you may have forgotten)!
For me, it’s spot coaching on areas I’d like to learn more about. I’m reading, listening, and working with experts to grow my solid knowledge base to new levels.
For some learning is an excuse to not do the work. For me, it’s inspiration to be able to help more.
Robin Samora, Business & Life Strategist, discussed ways to use your brilliance to boost your bottom line at a gathering for small business owners and entrepreneurs at the Citizen’s Bank in East Milton on February 15.
The group was eager to learn from Samora, a successful entrepreneur who has launched two companies and makes it her mission to help small business owners make more profits, get more attention, and stand out in a crowded marketplace.
Robin, who has worked with major Fortune 500 companies promoting products and services, wanted to utilize her talents and years of business experience, realizing that she loved working one on one with clients and small businesses.