As my clients have expanded into greater speaking roles, so have I, and it’s an exciting process to learn and share tips and processes to make a more dynamic presentation.
It’s a given that you have a message to deliver that’s powerful and targeted to your audience. But I’d like to make a few key suggestions to help you go from good to great – so you can deliver a talk that has impact.
These marketing tips can be used for a keynote speech, like the one I’m delivering for #GoBrandYourself week at Fresno State, but also in talks that aren’t designated to kick off an event or end a conference.
Speaking to a group can influence an audience to take action, up-level your branding and create a PR trail that you can’t get engaging one on one.
3 Keys to a Better Keynote (or speech):
- Do you have a list of questions to ask the organizer or the person that’s hiring you? Get clear on who your audience really is, what their challenges are and how you’ll share solutions. Questions can be as simple as, “who’s the greatest success story in the room,” or (yikes) “will someone try to undermine me (ie, is there a trouble maker in the room that I need to be aware of)?” There are about 30 questions on my pre-event questionnaire and knowing the answers to most of these in advance of your stage debut will help you – beyond words. Trust me. Take the time to do your homework.
- Have you asked if you’ll have your own dedicated A/V technician or are you running solo? From experience, don’t go solo if you have a choice! Ask who your A/V technician will be and an hour before your presentation meet him/her. Bring your presentation on your laptop or other device, plus have it on a flash drive as a safety factor. Also, consider tipping your A/V person $10 before you begin. Tipping doesn’t always work to ensure better service, but in my world it does. I like to have someone in my corner who has my back (and mic) before I go on stage. You?
- If you’re mic’d/miked , be aware that your microphone is always on, until you shut it off. I’ve heard horror stories of toilets flushing and conversations which should have been private while someone was miked. To ask — will you be using a hand held microphone which is a little more difficult if it’s a long speech, or a lavalier? Ladies, FYI, if you’re using a lavalier, make sure you’re comfortable with your under layers (or jacket off) while you’re getting ‘hooked up’. No wink intended.
There are multiple platforms for you to share your message. Speaking is just one avenue, compounded by social media and other targeted marketing.
What’s most important is that you share your brilliance, in any way you can.
Find your target audience, speak from your heart and rock it!
Here’s to your success,