The night before my MMM Tour, I came down with a vicious stomach flu. Feeling better in the morning, I ventured out, not wanting to cancel my Back Bay coffee stop, and eager to talk with entrepreneurs who might want to toss around a few business ideas.

What I didn’t realize was that it was my stomach that was tossing around.  So, I made an executive decision to call it quits – moments after I found a parking spot on Newbury Street, which is no easy feat!

Needless to say, I couldn’t get home quickly enough, and took it easy for the rest of the day.  Several hours, several naps, and several cups of green tea later, I was feeling better. But, I was home, not at my Make Money Monday Tour, helping small business owners.

So I’m writing with the hopes that anyone who may be tossing and turning with a great idea, and who missed me at my MMM stop in Back Bay,  give me a call for some one-on-one time.

Life happens and we make good.

I’d like to take it one step further.

I’d like to make great — wherever I go, and whatever I do.

You?

Often when we feel like business is down or we missed an opportunity, we have a tendency to get “down” on ourselves.

But, little do we know that those setbacks, or what appear to be setbacks, are just little breathers – or spacers, as I like to call them, there to make us stop and re-analyze a situation and take note of “what is” and “ what isn’t” for real – in any given situation.

Take for example an event, where attendance is less than you expected. You prepared. You created material. You called in a videographer. You practiced. And had every intention of “rockin’ the crowd”. But, you were disappointed in the turnout.

The truth is: You had half the audience than you “expected.”

The Silver lining is this:

  • You made an impression to whoever showed up, and engaged them as your primary focus
  • You practiced your speech/talk/presentation so you’ll be better next time
  • You created handouts for your next event, and took that item off your to-do list
  • You have video footage, or audio snippets you can use in sales and marketing materials, including podcasts, social media, You Tube, pitches, promotional DVD’s
  • You took advantage of the one-on-one opportunity to connect with the organizers and hosts of the event, and can capitalize on that connection and relationship to get to the next level
  • Your brain kicked into “Ferrari gear” to make lemons out of lemonade, and it worked!

Most of you know I am an optimist, and believe that everything happens for a reason.

When you’re having one of those moments where the clouds are hanging low, STOP. Look at what this situation may be teaching you, and learn from it. Think about how you can use it to your advantage.

Most entrepreneurs have the uncanny ability to think on their feet.

Take the cloud and re-invent it, just as you do every day, in business and in life, to make it work for you.

Often we’re so consumed in our own thoughts that we forget to realize — if we’re taking the right steps, and have intention and inspired action in our work, and in our passion, that the pieces of the puzzle will fall together. What puzzle? Projects that require multiple strategic steps, by a handful of people, with a purpose and focused end goal in mind.

And so it happened today, or yesterday really, as I write this in the wee hours of Tuesday morning. The start of the week, and a jam packed day, the kind of day with clarity, activity and excitement every entrepreneur dreams of. Baboom. Our press releases were read, noted, and the media were on their way. A photo session was scheduled, as well as plans for an upcoming interview for Let’s make You Shine, and the Make Money Monday Tour. All this, at today’s MMM stop, the Coffee Break Café in Quincy.

Wow.

Even more Wow, was that a young business owner from Canton, came to see me at the Tour stop, and just happening to be there, had photos taken too, with the Patriot Ledger. Tina Prisco, from Te Salon came to meet me for free business advice, got an hour’s worth of ideas, and just by chance, got unexpected added value to promote her salon. That’s what I call great timing.

One person can start a business, but it takes a team to grow a business. That’s tweetable.

Tina, listen in.

Sales, writing, consulting, social media, payroll, technical work, PR, joint ventures, public speaking gigs, newsletters, interview series, and I could go on, take time. Lots of it. The life of an entrepreneur, and the many hats we wear, and the many who wear those hats, work best when pieces fit like a puzzle.

I am grateful to my team who help lay out the pieces to the puzzle, and strategize where to put them.

I am grateful for their expertise, because I’m only one person.

It takes one person to start a business, but a team, a great team like mine, to grow a business.

Don’t force the pieces of a puzzle to fit. Each has its place, and reason to be there.

You can be an expert, but not of everything.

Share the wealth. Let everyone shine.

There’s such pride in a finished puzzle.

You’re a busy entrepreneur pulled in a million directions.  Meetings, network receptions, events, campaigns.

Sometimes it’s hard to fit it all in. If you’re promoting yourself properly — You Have Your Info Out There! That means press releases in a steady flow about where you are and what you’re doing.  It also includes social media components.  I’m fairly new to social media, but have a team of textperts and experts who are also on the go, helping “me” get out there in the marketplace.

If I can’t get out there, how can I help you get attention in a crowded marketplace? That’s my passion!

So, what do I do?   Set up a Google Alert on myself.

One night I came home to three postings on the web  (see below) :

I might have been skiing, I might have been working, I might have been creating a new proposal for a client, or on a strategy call with a small business owner.

But the bottom line is this.  My name was out there.  And Google let me know.

Thank you Google.

I appreciate the referral.

 

Milton, MA…Business and Life Strategist, Robin Samora, recently interviewed celebrity photographer, Nikki Incandela from La Jolla, California on her monthly interview series.  The title was Put Some Pizzazz in Your Picture: What Your Image Says About You.

Nikki spoke about the importance of images in your personal branding. “With the prominence of Facebook and other social media, consistent branding is very important for your on-line presence and distinguishes you in the marketplace,” she said.  Nikki also offered some pointers on the different ways to use your image in your marketing and collateral, and shared her vast experience about being comfortable in front of a camera, style, and how to have an image that “attracts business.”

“A bad image can follow you for years,” said Nikki, “but a great image makes you confident and empowers you in your professional and personal life.  You have about four seconds to create an impression to say who you are as a person.”

“Nikki incorporates an important lesson I’m offering,” said Robin.  “No risk, no reward. Go for it. Don’t wait for someone to discover you. Put yourself out there and celebrate your brand – and  pretend it’s bigger than it is. If you do what it takes, you’ll grow into your new shoes. Nikki works at her public image using networking, social media, and she is a fabulous photographer,” continues Robin. “She also aligns herself with who she is, and where she wants to go!”

Incandela, who started as a fashion designer, was just at the Oscars not only to shoot the most glamorous Hollywood stars as they came down the runway but also had an opportunity to get fitted for a couture dress to wear at the gala event.

“Nikki and I have been working together informally for a couple of years,” said Robin, “but recently – she made a decision to make it big. I see fireworks in what she’s doing. It’s a combination of her inner flame, talent, and doing what she loves. Nothing makes me happier.”

About Robin Samora

Robin’s career began in advertising and then transitioned to media buying in the film industry. She owned two restaurants, became a Major League Baseball licensee, and worked in cable television as an Event and Promotions Manager – with major networks such as ESPN, HGTV, CNN, and MTV.  Robin eventually started her own company in 2002, Partner Promotions, a

Brand Ambassador firm for Fortune 500 companies like Comcast, Tivo, and NBC, marketing products and services – one-on-one in the retail sector, at business events, and in the community.

Wanting to utilize her talents, and years of coaching experience, Robin realized she loved working one on one, with clients, entrepreneurs and small businesses – not just major corporations.  She couldn’t help but notice that she would attract people who wanted to talk, and ask her advice. It became clear to her and those who sought Robin out for her insight, wisdom and advice — that she would be a “calm voice of reason, in a storm,” and provide a path for “next steps” to get recognized and promoted in the marketplace.

With years of business knowledge under her belt, Robin launched — Let’s Make You Shine a business and life strategy company for entrepreneurs who want to boost their bottom line, get attention and stand out in the marketplace. Now, Robin takes great pleasure in teaching others how to realize their dreams and potential, while also making a difference.

Let’s Make You Shine has been created with more than two decades in business development, operations and execution, sales and marketing, and extensive professional training. It’s Robin’s mission to help her clients make more profit, share their gifts and passion with the world, and get recognized for who they really are.

If you weren’t on the call with me this week, I had the pleasure of interviewing my dear friend and colleague, Nikki Incandela, a celebrity photographer from La Jolla, California. She spoke about the importance of putting pizazz in your picture, and what your image says about you in branding.

Nikki and I have been working together informally for a couple of years, but recently – she has started to POP! BANG! And bring on the FIREWORKS!

For quite some time, she had an idea for a luxury T-shirt line, Your F’exy — and I was lucky enough to witness the birth of this new fashion division. From concept to logo, from sketches to production — in just three short weeks. And where did she debut? At the Sundance Film Festival, of course.

Nikki got a website up in just two weeks (with the right team behind her). She had celebrity photographs posted on Facebook, and on her blog. And now, she’s in business, taking orders for her Your F’exy line. Mind you, this was all while she creating amazing photography for entrepreneurs, small business owners –and clients from the red carpet to royalty.

Nikki added another profit center to her already successful business. She took a risk for a potential reward – which aligned with her fashion sense, and her core beliefs. She knew before she started that she could do it.

What’s particularly exciting for me, is that right after our call on Tuesday, Nikki let me know she was asked to go to LA this weekend, to not only shoot at the Oscars, but also to get fitted for a couture dress to wear on the runway.

The Lesson I’m offering? No risk, No reward. Go for it. Don’t wait for someone to discover you. Put yourself out there and celebrate your BRAND.

For now, pretend it’s bigger than it is. If you do what it takes, you’ll grow into your new shoes.

Nikki works at her public image using networking, social media, and she is a fabulous photographer. She also aligns herself with who she is, and where she wants to go!

Friends, where do you want to go? What courage do you need to get off the bench? What guidance will help you with your idea?

You don’t have to be a celebrity photographer. You can be a budding author, a publicist, a realtor who has it all together, but holds back.

In prior years, I held back. But why? Probably the same reason as you.

Now, what the heck. I’m going for it – and, in a big way.

For Nikki, it’s her first fitting for a couture dress. I can’t wait to see her next year’s performance – or yours.

“A man without a plan for the day is lost before he starts.”
Lewis K. Bendele

Have you ever thought to yourself, “I know that I am meant to do this with my life, but with all the things I have to do, when will I have the time?” Sometimes, the real challenge is not finding your dream, but finding the time to dedicate to your dream. Our lives are full with work, family, friends, technology and more. De-cluttering your day may be just what you need.

De-cluttering your day is not a lot different from de-cluttering your closet or your desk. You have to go through all the ‘stuff’ (or in this case, ‘stuff that needs to be done’), get rid of the stuff that no longer serves you, and streamline/organize the rest. It may mean that you let go of obligations that no longer make sense for you. It may also mean that you let some things go.

Maggie was in a small, cozy book club. Several women from work got together once a month to have a glass of wine and discuss the current book. It was fun, but Maggie wanted more time to pursue her dream to paint. Giving up book club would not end contact with anyone in the group, so Maggie told her friends she would be moving on, to take a painting class. Her decision was met with complete support. “I was nervous that they’d be somehow insulted or hurt, but ‘the girls’ have cheered me all the way. They even came to my first art show in the city.” Maggie is on her way to earning a full-time income from her painting, and her friends are very proud of her.

Chores take time too, and they just won’t go away. I’ve checked, and there is no ‘laundry fairy’, but that doesn’t mean we can’t streamline things a bit. Start with the tasks that are your responsibility within your family, work, etc. Are your kids old enough to take on more responsibility at home? Maybe it’s time to delegate a few tasks at work to someone who would like more responsibility. If finances allow, it may even be time to hire a little help. According to Dr. Donald E. Wetmore, time management expert and author of Beat the Clock, “Hiring a college student to do routine tasks (grocery shopping, yard work, household chores, etc.) will free up as much as 20 hours per week for the average person to devote to more productive uses.”

Take a long hard look at how you use technology as well. Tell the truth — how often do you check your email? How much daylight are you burning on social networks and forums? It’s important to be in touch, but not to the point that you can’t get things done.

Spend some time this week paying attention to how you spend your time. Find those ‘lost minutes’, gather them together and use them for the important work that is your life.