This morning there was zero time to prepare for a Facebook Live interview, but isn’t that the point? Ana, my client from the Spanish Immersion School in Rincon, texted me that she was coming over in 10 minutes because she told her class she was going live in 30 minutes.

She not only told her class, she also posted it on one of the biggest Facebook groups in Rincon, PR. And live we went, despite landscaper noise, a dose of unstable internet and accompanying pixels, and the time crunch of having to produce!

The interview on Facebook Live accomplished 5 things:

1) It showcased Ana’s brand in the moment, savvy, on-the-go, with interesting content

2) She translated the interview in Spanish, or at least parts of it to make it relevant to her audience

3) Ana featured me, and the four (4) events I will be having at her school in February, in great detail

4) Viewers I hadn’t met yet got to see the video, like it, comment and, most importantly, share

5) Whether I liked it or not, it featured me up close and personal for my new community to meet; plus, it started the LKT (like, know, trust) process

No surprise that this wasn’t a video where you prepped, and staged for makeup and wardrobe — at least where I am. The sun wasn’t out much yesterday, so I had a cool shower and didn’t wash my hair. But it really didn’t matter. Taking advantage of the moment did.

I was impressed with Ana’s knowledge of Facebook Live – but more importantly what she wants to do with it, and what we are envisioning together. I wish you could see her smiling ear to ear.

Here’s the Facebook Live video we posted.

Carpe Diem.

This past Saturday, I got an email that my HARO contributions were published in this article, How to Never Run Out of Blog Topics for Your Website. I always love getting press and aligning with other industry experts like Ann Handley, Chief content Officer of Marketing Profs and author of the book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

In this quick read, you’ll find tips on how to create blog topics.  You can also check out two of my favorite free tools; Tweak Your Biz Title Generator and Hubspot’s Blog Topic Generator. Punch in a few key words and get 100’s of title and content ideas – some that are crazy, but others that can be used for blogs, articles and almost anything you publish. I like to call them idea generators, to spark your imagination!

I hope you generate some great content and business from these free PR tools!

Giving comes in all shapes and sizes. It doesn’t have to be big, it just has to come from your heart, and because you want to – not because you have to.

  • Some give to their favorite charity that holds a special meaning
  • Others spend time with the elderly or friends that aren’t feeling well
  • Many donate to a local cause like Globe Santa or Toys for Tots
  • Friends meet up and give back anonymously and in fun ways, like paying off layaway charges at Walmart®
  • Some prefer to support Heifer International to end poverty and promote entrepreneurism around the world
  • Turkeys are bought, soup is served and presents are wrapped to warm the heart. Because we can.

Whatever your cause is, celebrate it.

After all, it gives Reason to the Season.